REVIEW EDITION Friday 15 th September 2017 CONTENTS 03 > NEWS 14 > TRADE TALK 16 > EXCLUSIVE INTERVIEWS 18 > SEEN @ IFA 31 > WHERE TO GO IN BERLIN More Than Ever The “Order Show” IFA 2017 puts a strong positive spin on end of year sales TRADE TALK John Olsen Managing Director, Euronics International This is a new chapter for Euronics which is about taking care of the consumer beyond just selling products. See page 15 THOUGHT LEADERS Jens Heithecker IFA Executive Director & Senior Vice President Messe Berlin Group Consumers will not see any of the artificial intelligence, just like IoT; but now we can see real benefits from this. There’s no more talk about artificial benefits… it’s tangible, real benefits. See page 4 Hans-Joachim Kamp Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH see our exclusive interview – page 16 Once again, IFA has demonstrated that it is a key driving force for both brands and retailers. In the run-up to the industry’s most important sales season, the high order volumes seen in Berlin this year point to a strong and positive end-of-year business. IFA was also the showcase for numerous innovations and product launches, demonstrating that “IFA is and remains the ideal meeting place and market place for trade and industry," according to Hans- Joachim Kamp, Chairman of the Supervisory Board of the IFA organiser, gfu Consumer & Home Electronics GmbH (pictured left). "By bringing together the world´s great innovators, brands, technologies, products, entrepreneurs and media all in one place, IFA is the most efficient platform to tell your story worldwide – whether you are a startup or a long-established brand," said Dr Christian Göke, CEO of Messe Berlin. “We are extremely happy with the enthusiasm and energy shown by all our exhibitors." IFA IS AND REMAINS THE IDEAL MEETING PLACE AND MARKET PLACE FOR TRADE AND INDUSTRY Indeed, all indications point to record new orders stemming from the show, and an excellent outlook for Q4 – the strongest season of the year. Harald Friedrich Managing Director, Bosch Home Appliances Our trade partners were in a very positive mood – we had good conversations and good orders taken, which represented an increase on orders taken at IFA 2016. See page 17 STAND OUT STANDS Didn’t quite have time to get around all the halls, or maybe you didn’t make it to the show? Either being the case, our team of journalists set out around the “Funkturn” grounds to record for posterity what some of the top brands were doing at their stands. Indeed, while creativity is a must when it comes to designing products, it is just as important for those responsible for planning stand layout in such a way that the visitor gets the full story of the exhibitor. This year in particular, many stands demonstrated smart home ecosystems, while others displayed breath-taking new entertainment devices of all kinds – a feast for the eyes and the ears. Read more – from page 18.