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DAY 1 Edition - IFA International 2017

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  • Smartphone
  • Global
  • September
  • Consumers
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  • Berlin
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NEWS UX Design Awards

NEWS UX Design Awards 2017: From Autonomous Driving to Immersive Live Broadcasts From artificial intelligence to 3D-printed organs, innovative technologies shape the future of user experiences. At ever shorter intervals, new technologies are opening up previously undreamt-of application possibilities. Virtual reality and 360-degree applications mean that we can experience concerts and sports events from just about anywhere in the world. On the basis of human cells, bioprinters enable researchers and pharmacists to print models for the skin, liver, kidneys or lungs in just a few steps. And already in the near future, we will be able to control autonomous vehicles via simple hand gestures. Bestowed by International Design Center Berlin, the UX Design Awards honour outstanding products, services and concepts that place the user at the heart of the development process, with all nominated solutions presented at IFA. Among several hundred submissions an expert jury selected 48 entries to participate in the competition. From innovative products and services to future-oriented concept studies, the nominated solutions utilise state-of-theart hologram technologies, artificial intelligence, speech recognition, 360° optics or organic 3D printing technologies for intuitive applications in a wide range of sectors, including medicine and health, mobility, open data, media, connected living environments, or smart industries. All nominated product solutions are presented at IFA, the global trade show for digital products and consumer electronics, from September 1-6, 2017 in Berlin. The award winners will be announced at an award ceremony at the trade show on September 2, 2017 Hall 26C Stand 174 TCL Televisions Bring Power to the People Design, lifestyle and quality at the heart of new product range TCL Corporation, one of China’s largest consumer electronics groups and the world’s third-largest television manufacturer, introduced its new range of TVs at an IFA press conference on Thursday. TCL Chairman and CEO, Tomson Li, reinforced the company’s stated goal of empowering consumers “to create their own inspiring moments in life and enjoy watching TV with their family and friends”. He added: “We continue to embrace new technologies in order to offer them a new, superior entertainment experience.” “We believe television brings people together,” TCL senior product designer Tiago Abreu added, before introducing three new product lines: 1. The XESS Line and its "Private Theatre" XESS X6 offers a “premium product experience” and is designed for consumers with “refined taste”, Abreu said. It employs Quantum Dot display technology and is TCL’s third generation of QLED TVs. It represents 1.07 billion colours, and at 60,000 hours, its colour lifespan is twice that of a regular OLED TV. The X2 XESS looks good from every angle, as it employs 360° design – screw and cable holes hidden at the back by a smart cloth cover – and has virtually no frame. HDR Pro technology produces high-quality pictures, and delivers 103% DCI-P3 colour volume with precise light and dark shade reproduction. The JBL 3-way, front-firing speaker system provides high-quality sound. 2. The CityLine is a smaller TV with minimalist design, an ultra-thin frame and borderless picture, targeting “consumers with a young lifestyle”Abreu said. 3. TCL's new popular line targets a young and fashionable public, featuring attractive price part, a stylish and "mysterious" design and an ultra-thin bezel. Finally, Abreu demonstrated an AIenabled television, which allows user interaction with casual speech, image and movement recognition; customised information, including user preference, user tag and dedicated content; and interconnectivity with other devices. TCL’s AI technology is supported by leading Chinese web search engine Baidu Hall 21 Stand 102 Winners of IFA Product Technical Innovation Award announced Organisers of this year’s IFA Product Technical Innovation Award have announced that 19 international enterprises prizes were awarded. Hosted by International Data Group (IDG) and German Industry & Commerce Co., Ltd, there were 26 awards in the IFA Product Technical Innovation Award, which included four innovative awards. Presentations will take place as follows: FRIDAY 1 SEPTEMBER 12:45PM-1:30PM TCL - Hall 21b/102 1:45PM-2:30PM Galanz - Hall 10.1/109 2:45PM-3:30PM Midea - Hall 5.1/108 3:45PM-4:30PM Haier - Hall 3.1/109 SATURDAY 2 SEPTEMBER 10:15AM-11:00AM BOE - Between Hall 5.2 and 6.2 11:15AM-12:00 Hisense - Hall 6.2/202 12:15PM-12:30PM Livall - Hall 25/115 12:30PM-12:45PM Ilife - Hall 25/177 2:00PM-2:45PM Changhong - Hall 25/207 www.ifa-international.org IFA International • Friday 1 st September 2017 13

IFA International