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Day 1 - IFA International

  • Text
  • Products
  • Consumer
  • Mobile
  • Digital
  • September
  • Berlin
  • Global
  • Devices
  • Bluetooth
  • Electronics

NEWS EDITORIAL Richard

NEWS EDITORIAL Richard Barnes Editor-In-Chief Ten Editions of IFA International – That’s Worth Celebrating! This year we celebrate ten editions of IFA International – the official daily of the world’s biggest technical consumer goods event. The original idea behind this publication was to be a kind of guiding hand for the international visitors to the show. Our arrival as an all-English publication for professional visitors and the press to the show was part of a broader initiative by Dr Christian Göke – now CEO and then COO of Messe Berlin – to make the show more appealing to international retail & channel buyers as well as press. Dr Göke’s initiative, implemented through the exceptional work of the IFA team, has indeed resulted in phenomenal growth in international trade visitors – much more than doubling in the past decade, and rising an incredible 34% from 2014 to 2015 alone – from 47,000 to 63,000. Another phenomenon has taken place in the past ten years. From being the “international arm” of IFA, IFA International has become “the source” for virtually ALL professionals attending the show. Klaus-Peter Voigt – CPO of Media-Saturn Holding told us he “starts the day with the magazine – on his way to his first appointment”, and Franz Schnur – MD of Telering told us he also uses IFA International comprehensively after the show as a resource. We are proud to serve as such a resource for you at this truly exceptional event, and as such, we hope that this record 80-page edition will serve just such a purpose. Happy reading! IFA Opening Press Conference Sets Stage for Show The not-to-be-missed media event paints a bright picture for the industry It’s official. IFA is, more than ever, THE partner of the future – as it has been since way back in 1924. This was the message that launched the IFA 2016 press conference at the CityCube Berlin building on Wednesday 31st August. The conference was kickedoff by Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH – the organisation at the heart of IFA. Mr Kamp began by outlining global trends in the consumer electronics sector, which in Euro terms has experienced a dip in the first half of 2016 – year over year. Mr Kamp was quick to explain that the reduction in market value was not so much Hans-Joachim Kamp Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH caused by a true retraction of the market so much as through fluctuations of the value of the Euro versus the US dollar. Mr Kamp says it is very difficult to make any serious projections in value terms, due to volatility in Brazil, Russia, Turkey, and now the UK, due to “Brexit” concerns. Within the ups and downs, some sub-sectors are booming, such as UHD TV, which has seen growth of 75% over the past year, and HDR, he says, will also bolster growth. OLED TV is in a major boom phase, up 120% in volume year on year with expected sales of 600,000 in 2016. Bluetooth speakers are up 23% in 2016, with total expected sales of 41 million units. “Wearables are about to conquer our daily lives”, added Mr Kamp, with predicted sales for 2016 at 122 million – up 58% on 2015. In terms of value and quantity, smartphones continue to dominate, with 5.5-inch models at the heart of demand. Sales of 1.4bn products are projected for 2016 – a rise of 5% on the previous period. “IFA comes at the right time of the year”, concluded Mr Kamp, adding, “35% of total orders for the year take place in Q4, so the show is ideally positioned, last year generating 4.35bn Euros in orders.” www.ifa-international.org IFA International • Friday 2 nd September 2016 3

IFA International