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Day 1 - IFA International

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News Panasonic: to

News Panasonic: to Connectivity and Beyond Panasonic Corporation unveiled its range of advanced digital audio-visual products at IFA on Tuesday. It also showed a range of home appliances for the first time in Berlin. A theme of the Panasonic exhibition area this year is the Smart And Eco Lifestyle. At the Concept Zone, located at the centre of the Panasonic area, the company is showing how a wide range of products covering all aspects of everyday life, from audiovisual equipment to home appliances, can be linked together. Panasonic Europe's Chairman and CEO Laurent Abadie, demonstrated how anything from the microwave Laurent Abadie: “We can build a CO2-free, smart lifestyle” to the air conditioning in the home can be controlled from a smartphone. In the Digital AV zone, the company is showing its latest AV technologies, including its Smart Viera televisions, which offer a range of functions via connectivity with smartphones and tablets. Demonstrating the company’s Slide And Share technology, Fabien Roth, Director Television Group, Panasonic Consumer Marketing Europe, used the company’s WiFi-compatible Lumix digital camera to send a picture to an iPad, then on to a Smart Viera TV, which in turn sent the picture back to a Panasonic Eluga smartphone. Roth also demonstrated the live streaming of a broadcast on Eurosport — a partner of Panasonic — to an iPad, connected wirelessly, via an app to the Smart Viera TV. The broad range of Panasonic home appliances on display includes refrigerators that claim to “offer the industry's best energy-saving performance”, washer/ dryers, kitchen devices, and beauty-care and grooming products. Hall 5.2 Stand 101 New Vision for Sony Multiple products showcased at IFA Kaz Hirai addressed a packed Sony stand for his first ever major international conference [ By Neil Crossley ] Sony Corporation has launched a new product offensive that reflects its strategic focus on three key areas – mobile, digital imaging and gaming. Speaking at Sony Europe’s press conference at IFA, Kazuo Hirai, Sony Corporation’s new President and Chief Executive Officer, said the company has been forced to confront difficult realities and make harsh business decisions. “This is an extraordinary company going through extraordinary times,” he said. “We must look at ourselves honestly and hold true to the values and purpose of Sony. The products I unveil today will show Sony’s longstanding ambition to deliver what customers value… a simpler, easier, more entertaining and userfriendly experience.” These products include three new handsets, the Sony Experia, T, V and J. The Xperia T (or TX as it will be known in some territories) is the high-end entertainment model. The new Xperia brand encompasses a tablet, the Xperia Tablet S, a folded design featuring a 10-inch screen, a 1,280 x 800 IPS display and powered by a quad-core Tegra 3 processor. Other new products include an 84-inch Bravia TV, which Hirai promised would offer an experience “so immersive that you simply want to touch everything in front of you”. This boasts the CineAlta F65 and 4K cinema projection system. This autumn, Sony Computer Entertainment is due to launch Wonderbook, creating a multi-dimensional world using PlayStation Eye and augmented reality technology. The first Wonderbook title will be Wonderbook: Book of Spells, created in collaboration with JK Rowling. “Individual Sony products will entice and inspire people,” said Hirai. “But what‘s also important is that by connecting and combining hardware, network services and applications, we will provide a truly remarkable and compelling experience.” See also our feature interview - page 14. Hall 4.2 Stand 101 www.ifa-international.org IFA International • Friday 31 st August 2012 11

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