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Day 1 - IFA International

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News Siemens Does Your

News Siemens Does Your Thinking for You Some 160 years ago, Werner von Siemens made “Progress in the service of mankind” his fledgling company’s guiding principle. It is a philosophy that has served the German power brand well — but, as its IFA 2012 product lineup demonstrates, it could perhaps be updated to read, “Intelligent design, performance and precision in the service of mankind”. Not to mention gorgeous looks. Speaking at the first press conference of IFA 2012, Siemens-Electrogate CEO Roland Hagenbucher said: “Our domestic appliances are not only objects of prestige but, thanks to their design, innovation, intelligent technology and, above all, energy efficiency, they also give a clear statement about their owner. Like televisions, sculptures or paintings, they have become symbols of personality and lifestyle.” Among the smart appliance that “think along with their users to make complex technologies a natural and fun part of life” are a range of full-surface induction ceramic cooktops that automatically detect the position of pans; the new Topline series of builtin refrigerators that prolong freshness and smart storage; super-fast dishwashers that can clean 13 place settings with six litres of water; and washing machines that can determine exactly how much detergent a wash needs and dispense it automatically. Siemens is also demonstrating its vision of the future on new-look 31,000 sq m stand. The ‘House of Innovations’ shows how mobile apps, smart grids and augmented reality are coming together to create the networked home of tomorrow. Siemens’ Roland Hagenbucher: technology that “enriches lives” Miele Talks Senses and Sustainability Fragrant laundry, wine stored to perfection, coffee brewed to barista standard… When Miele promises to “inspire all the senses” at IFA 2012, it is telling it like it is. This year’s highlights include the world premiere of the Miele fragrance dryer, which claims to be as gentle on the environment as it is on laundry. Customers can chose from three fragrance flacons — Cocoon, Aqua and Nature — which are clipped into the dryer door. Each flacon lasts for around 50 cycles, impregnating the garments for up to four weeks. Also premiering in Berlin are Miele’s new wineconditioning systems. The elegant, freestanding units provide the optimal storage conditions for wine, including a constant temperature and an odour- and vibration-free environment. The German domesticappliance giant, whose sales outside of Germany now account for 70% of its turnover, is also unveiling a new countertop coffee machine this week. The CM 5200 Silver Edition looks as good as its product tastes. Key features include onetouch delivery of cappuccino or latte macchiato, the option of preparing two coffee specialities simultaneously, and automatic cleaning. Hall 5.2 Stand 101 Hall 5.2 Stand 101 Keeping it fresh: Miele’s new fragrance dryer Grape expectations: the Miele wineconditioning unit makes its market debut 12

Conference & Events Preview IFA 2012 International Keynotes Minoru Usui President - Seiko Epson Corporation Phil Rogers President, HSA Foundation and Corporate Fellow, AMD Bracken P. Darrell President, Logitech “Becoming Indispensable in a Changing World" (Challenges facing a technology company) 31 st August - 10:30 a.m. In his keynote address, Epson president Minoru Usui looks at the challenges facing technology companies in a rapidly changing world. He discusses the roots of Japanese technology, and how the core beliefs underpinning technology companies have been shaken by recent events. Usui goes on to explain how his experience as an engineer has shaped his philosophy as a corporate executive. He will finish by describing his efforts to change Epson while remaining true to the company’s values, and his vision of implementing a new technological revolution. The speech will give an insight into the thinking of a Japanese CEO, and will offer hints as how technology can be refined and used for the benefit of society. “The Next Era of Computing Innovation” 31 st August - 3:00 p.m. The computing industry thrives on change. Innovation brings about the next era in electronics from smartphones to smart TVs. While some think the industry is moving too fast, others say it’s too slow. Phil Rogers, HSA Foundation president and AMD corporate fellow will present on the near and distant future of computing made possible by the HSA Foundation. This keynote will showcase innovative technology demos that give attendees a sneak peek of the future of computing, highlighting how consumers will interact with their electronic devices in the not-so-distant future. “Living for Music” 1 st September, 10:30 a.m. A love of music used to mean a large collection of vinyl records and regular attendance of festivals and concerts. Those days are not forgotten, but technology is transforming how a music lover lives for music today. It’s digital, it’s portable, it’s always on, it’s discoverable and serendipitous, it’s high quality, it’s part of life itself from morning to night. Logitech, with its decades-long heritage in music and expertise in creating innovative audio products, has a unique perspective on what living for music means, today and tomorrow. Join Bracken Darrell, Logitech President, to learn more. Jim Wong Corporate President, Acer Inc. Noel Lee Founder and CEO, Monster, Inc. Access Exhibitors, trade visitors, press and VIPs Entry 15 min. prior to start VIPs and Press: 30 min. prior to start “Paradigm Shifts in the ICT Trend” 2 nd September, 10:30 a.m. As data and voice converge into single devices, all information becomes available in a mobile format. Will information and communication technologies clash or work in harmony? Founded in 1976, Acer ranks among the world's top five branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced, user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels, has allowed Acer to achieve excellent results worldwide. "The Comeback of Great Sound in the Mobile World" 2 nd September, 3 p.m. Noel will "explore the future of great sound" in his address, with a focus on what has been missing in music reproduction – and how new technologies and innovations are bringing back truly great audio for today’s mobile listeners, providing a dramatically heightened experience. Noel literally redefined the high-performance headphone category in recent years when he engineered and tuned the Beats by Dr. Dre headphone sound, and he will discuss how that project has set the stage for even more innovation in personal audio. He will also discuss how the worlds of fashion and high-performance audio are merging, helping usher in a new generation of headphones geared for every type of lifestyle that allow people to express their personal taste in brand new ways. Location International Keynote Area, hall 6.3 Contact Patricia Schwan Tel. +49 30 3038 2066 Mailto: schwan@messe-berlin.de Shuttle Service A shuttle bus service guarantees comfortable transfer from Entrance South / International Trade Visitor Reception Area (foyer between hall 1.1 and 2.1) to the International Keynote Area. Programme You can find the further information about the IFA 2012 International Keynotes on: www.ifa-berlin.com/events < International Keynotes www.ifa-international.org IFA International • Friday 31 st August 2012 13

IFA International