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Day 1 - IFA International

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NOMADIC lifestyle Sound

NOMADIC lifestyle Sound Quality Driving Audio Boom Says Boyny The audio segment is particularly interesting at the moment, a point highlighted by GfK’s Juergen Boyny, Global Director for GfK Consumer Electronics GfK Retail and Technology. “People have thousands of titles on their smartphones, MP3 players and PCs, and in some cases on an entertainment server or in the cloud,” said Boyny. “But now they want to listen to that music in the living room, and they want excellent quality. So the challenge is to provide the same level of access with a much better sound quality than you would get from a portable device.” Boyny added that there is a move towards docking and streaming. “But in quite an advanced form and with excellent sound quality,” he said. “Companies such as BMW are already providing this sort of service, and there is Apple’s Airplay, but the driving factor is that people are once again interested in listening to music of a much higher quality.” First To The Finish From street sounds to sports, Sennheiser unveils new lines Sennheiser has announced that DJ legend Bob Sinclair has been chosen as its first global endorser, for the new Amperior headphones, part of its lifestyle range. Sinclair said he has used Sennheiser headphones since the start of his career at 18. “I want people on the streets to experience with the Amperior what I myself experience when I DJ when I produce, when I listen to the music that I not only make, but that inspires me,” said Sinclair. “Sennheiser creates a professional quality of sound for every day, and is the best in the industry.” The Amperior headphones are based on Sennheiser’s HD 25 DJ headphones, and come in silver or blue aluminium finish. They are among a raft of new products being showcased by Sennheiser at IFA 2012. These products include the new ear canal headset CX 890i, which feature a glass-like finish with metal detailing to create a distinctive, minimalistic style. Sennheiser has also launched the MX 985 and the CX 985 earphones, which feature metal sculpted components. IFA 2012 also sees the launch of two new headphone amplifiers, the digital HDVD 800 and the analogue HDVA 600. These offer a balanced sound image, maximum precision and impressive spatiality. The HDVD 800 features an extra high-quality Burr-Brown digital/analogue converter that converts digital audio data into analogue signals with a resolution of 24 bits and a sampling rate of up to 192 kHz. This enables the HDVD 800 to transmit the entire frequency spectrum of high-end audio sources without any loss of frequencies. Sennheiser has also turned its attention towards the sports market, partnering with Adidas to launch a new earphone series. Five models have been designed and tested by professional athletes. The new earphones – the PX 685i, PMX 685i, MX 685, OCX 685i and CX 685 – promise premium sound, excellent fit and a high resistance against external influences such as water, sweat or cold. “We were especially delighted with the positive feedback regarding the sound performance,” said Daniel Chee, Product Manager at Sennheiser Consumer Electronics. ”Many athletes complimented the earphone’s clear sound and bass reproduction.” » HALL 1.2 / STAND 127 Sennheiser has partnered with Adidas to produce sports headphones such as the PMX 685i Amperior headphones Sennheiser’s new HDVD 800 headphone amplifier 22

Special Feature The Starck Choice Parrot’s designer headphones packed with innovation Hearing it for Zik: Designer Phillipe Starck (left) and Parrot’s Henri Seydoux listen [ by Mark Dezzani ] Intended as the ultimate headphones for smartphone users, Zik by Parrot are styled by design guru Philippe Starck. Pioneer’s Steez range of products is the company’s first-ever line of “serious dance gear”. Built to inspire dancers, DJs and anyone involved with urban street-dance culture, the range includes headphones and three music players — the Crew, the Duo and the Solo. Steez offers a number of USPs, including features for training, rehearsing and competing The man behind the technology, Henri Seydoux, CEO and Founder of Parrot, says that the Zik headphones are crammed with features for a total listening experience. "For Pioneer’s Steez Offers all the Right Moves in dance competitions. By combining high-powered audio performance with an exclusive dance EQ, the range delivers everything the modern, proactive music fan could ask for. Features include the ability to slow the music down in order to learn moves — and, of course, speeded up to provide an extreme test for any dancer. The players are also intended the first time, a headset brings all of the features expected by smartphone users — noise-cancellation technology, Bluetooth and cable for when the battery is empty, intuitive ergonomics with a touch panel and sensors, and powerful DSP algorithms to make the sound very natural." One of the design features incorporated by Starck is the touch sensitive panel on the side of the headphones that enable control of the music with a deft touch of the hand. "It makes the design more elegant without the need for knobs or buttons," Starck says. On his working relationship with Starck, Seydoux adds: to be used in dance battles, with Steez acting as the emcee, adding voice prompts and countdown. Users can also set a cue point in order to return to a specific place in a song, or use 8-beat skip to go forwards or backwards by eight counts to create custom loops. Steez can also intensify the rhythm, allowing dancers to punctuate their moves. » HALL 1.2 / STAND 144 rehearsing and competing The players are also intended » HALL 1.2 / STAND 144 "We are old friends and have worked together for a long time. It took us three years to develop the Zik. Philippe is very patient — he completely redesigned the headset three times." Unique audio features include ‘spatialisation’ and a concert-hall effect. "Spatialisation gives the impression that the sound is coming from in front of you, like when you listen to a band on stage. The concert-hall effect gives the acoustic feel of a jazz club or an opera hall," Seydoux says. Commenting on his expectations for the Zik at IFA, he adds: "I hope people will appreciate what we do in digital acoustics. We believe there is room for creativity in designing headsets and speakers using chips with hundred of MIPS." » HALL 1.2 / STAND 127 The Steez Duo: compact, rugged and original IFA International • Friday 31 st August 2012 23

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