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Day 1 - IFA International

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Day 1 - IFA

international Official Daily News Source for International Visitors at IFA IFA 2008 Makes The Breakthrough! Friday 29 th August 2008 Hall 20 Stand 101 DAY 1 LARGEST RANGE OF EXHIBITS EVER - EVEN MORE INTERNATIONAL - THE LARGEST AREA - TOP-LINE KEYNOTES Intensified partnerships with specialist dealers and massive international media interest mark the opening of IFA 2008. But what perhaps is the most extraordinary advance is in the fact that the number of countries represented by exhibiting companies has almost doubled in comparison to 2007… simply amazing. Indeed, with a record participation by 1,245 exhibitors from 63 countries (last year: 1212 exhibitors / 32 countries) IFA is more international than ever before. Exhibitors from Thailand, Indonesia and Vietnam are taking part for the first time, along with Number of countries represented at IFA 2008 jump from 32 to 63 year to year! those from Brazil, Argentina and Colombia. As the largest European and international order-writing trade show and trade fair for the public, IFA has this year largely reinforced its vocation as the top show of its kind in the world. .../ Cont’d. Page 4 Hall 3.2 Stand 101 Hall 5.2 Stand 101 CONTENTS O9 > MARKET & TECHNOLOGIES TRENDS 13 > CONFERENCES PREVIEW 14 > MEET THE VISIONARIES 18 > PRODUCT TRENDS 27 > THE GREEN PAGE 39 > HOME APPLIANCES @ IFA 35 > WHERE TO GO IN BERLIN IFA OPENING PRESS CONFERENCE Dr Jongwoo Park President & Chief Executive Officer Digital Media Business Samsung Electronics Co., Ltd Keynotes from top executives of Samsung, Philips and B/S/H will punctuate the first two days of the show. In this issue, read our exclusive prekeynote interviews with Dr Jongwoo Park (see above), and Andrea Ragnetti, CEO – Philips Consumer Lifestyle – pages 14 and 16 respectively. Internet Comes to TV! Panasonic revealed it has teamed up with sports broadcaster Eurosport to offer content directly to TVs using a broadband internet connection and the VieraCast interface. Fabien Roth, Senior Marketing Manager TV Group, Panasonic Marketing Europe, revealed that: “Internet-based TV services are a significant part of the future of TV, but IPTV has not yet found its place in the mass market. We at Panasonic believe that the TV is the place where the Internet should be available and with VieraCast that is going to happen.” .../ Cont’d. Page 18 From left to right: Hans-Joachim Kamp, Vice President, ZVEI Dr. Reinhard Zinkann, Chairman of the Board Division Home Appliances of ZVEI Dr. Rainer Hecker, Chairman of the Supervisory Board, gfu Dr. Christian Göke, Chief Operatiing Officer, Messe Berlin. Announcing the shape of things to come, the opening press confe-rence for IFA 2008 on 27th August saw ‘standing room only’ for journalists. The conference announced not only major trends for the industry, but also set the pace for this year’s show. See our feature from page 4 www.ifa-international.org

IFA International