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Day 1 - IFA International

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Day 1 - IFA

international Official Daily News Source for International Visitors at IFA Welcome to IFA 2007 More International Than Ever! Record participation for second occasion since the show has become an annual event... IFA underlines its vocation as the world's veritable international showcase for new CE technologies. True International Vocation In addition to strong representation from the trade and industry in the European core markets, the IFA is also becoming increasingly important as a marketing instrument for companies in Asia and North America. “Foreign exhibitors account for more than 60 per cent of the total, a consequence of the efforts to give the IFA a more international dimension”, according to Dr. Rainer Hecker, Chairman of the Supervisory Board of the gfu (Association for Consumer and Communications Electronics). At the IFA opening press conference, Dr. Christian Göke, COO of Messe Berlin, expressed his pleasure at the return of several major players and explained how the event is .../ Cont’d. Page 3 Battle of the Smart Phones Kicks-off at IFA Following the success of its Prada and Chocolate phones, LG Electronics is now aiming to dethrone the iPhone with its touchscreen, 3G HSDPA LG- KS20. The phone is one millimeter thicker than the iPhone and looks similar to the Prada model, but packs features such as Wi-Fi, an MP3 Player and a 7 cm screen. The company also launched the Viewty, a 5MP Camera, at its packed press-conference. .../ Cont’d. Page 24 Friday 31st August CONTENTS 01 > HEADLINE NEWS 07 > MARKET & TECHNOLOGY TRENDS 10 > MEET THE VISIONARIES 13 > PRODUCT TRENDS 23 > CONFERENCE SPOTLIGHT 25 > TRADE NEWS 29 > GOING OUT EXCLUSIVE INTERVIEWS Rudy Provoost Chief Executive Officer of Philips Consumer Electronics “We are redefining the boundaries of what TV is all about. Lifestyle is about fashion, art and emotion, and that is what we want are radiating and bringing to life through the world premiere at IFA.” See page 11 Toshiyuki Tajima CEO for Sharp Electronics Europe “The LCD TV boom has only just begun and I believe Europe is a market which is only just awaking. This is why we are concentrating on Europe as the LCD TV market of the future.” See page 10 Hirofumi Wada General Manager Panasonic Thanks to the Advanced PDP Development Center Corporation (APDC), an R&D company jointly established by Hitachi, Pioneer and Panasonic, we are working hard on developing higher-efficiency panels. See page 13

IFA International