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DAY 4 Edition - IFA International 2017

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  • September

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BROUGHT TO YOU BY Region SPOTLIGHT ON CHINA ADVERTORIAL Li Dongsheng Chairman and CEO, TCL Corporation TCL Takes Top IFA Product Technical Innovation Awards Chinese manufacturer TCL has won two 2017 IFA Product Technical Innovation Awards for the second year in a row. TCL Group Chairman & CEO Li Dongsheng tells us about these prestigious accolades. The IFA Product Technical Innovation Award is sponsored by the International Data Group (IDG) and German Industry & Commerce Co., Ltd. This year at IFA, TCL will take home the “Quantum Dot Technology Gold Award” for its work on the 85- inch quantum dots X6 XESS. TCL’s innovativeness was also recognised when its Security King product won the “Intelligent Security Innovation Gold Award”. Can you tell us about your company? TCL was established in 1981 with just one audio tape factory. Now, 36 years later, TCL's product range has extended to TV, mobile phones, refrigerators, washing machines, air conditioning, small appliances, LCD panels and even more. At the end of 2016, TCL was a top three global television manufacturer, and was also a leader in sales of mobile phones, air conditioners, washing machines and LCD panels. 46 How is TCL performing in 2017? In the first half of 2017, TCL Group's major performance indicators increased significantly. Net profit rose 110.8% year-onyear, and the company had LCD TV (including commercial display) global sales of 980.5 million units, an increase of 11.3%. In the North American market, TCL sales grew by more than 216%, and for three consecutive years has been named the fastest growing TV brand in the American market. Among all Chinese businesses, it held fourth place overall for PCT applications, and third place for all Chinese patent applications. Can you tell us about your presence at IFA 2017? This year, TCL takes centre stage at the IFA for the seventh time. Starting in 2011 when it first represented China’s smart manufacturing, TCL has been one of the biggest Chinese manufacturer at the Berlin event. TCL’s performance in the exhibition for consumer electronics has been stunning, and also proved that TCL occupies a leading position in the field of technological innovation. In this exhibition, TCL is showcasing its flagship product, the 85-inch quantum dot X6 XESS home theatre, which features leading quantum dot technology and a suite of features that breathes new life into television. The “Quantum Dot Technology Gold Award” was well deserved. What is the future strategy for TCL? TCL envisions it will be a future global leader in smart products and internet services. Keeping up its pace of innovation, TCL globally has 23 R&D centers, a total of more than 7,000 R&D personnel, and 2016 R&D investment exceeded RMB 4.27 billion. Additionally, TCL has been actively making plans for AI, big data, 5G telecom and display technologies. Also, TCL’s subsidiaries in multimedia, home appliances and communications have also launched an array of hightech products that have won praise from both media and consumers. TCL has become the star of the show and demonstrated once more that it is our country's leader in high-tech product development. Can you tell us about TCL’s international strategy? TCL’s international growth has grabbed the attention of the global technology community. With 16 years in international business experience, TCL has operations in more than 160 countries and regions and has offices in more than 80 countries and regions providing products and services to AS THE ONE OF THE FIRST CHINESE BRANDS TO HIT FOREIGN MARKETS, TCL’S PRODUCTS HAVE BEEN RECOGNISED BY CUSTOMERS AROUND THE WORLD. NOW, ALMOST HALF OF TCL’S REVENUE COMES FROM MARKETS OUTSIDE CHINA. consumers around the world. As one of the first Chinese brands to hit foreign markets, TCL’s products have been recognised by customers around the world. Now, almost half of TCL’s revenue comes from markets outside China. In the future, TCL will also continue to gain ground in Europe, the United States, Southeast Asia and in the other BRICs Hall 21 / Stand 102

BROUGHT TO YOU BY Region SPOTLIGHT ON CHINA ADVERTORIAL TCL T-Guardian – Not Just an Air Conditioner State of the art product doubles as a security system TCL Launches Flagship TV XESS Private Theatre X6 at IFA 2017 Energy-Efficient X6 employs world-leading Quantum Dot display technology TCL, the world’s third largest TV manufacturer, is launching its flagship TV XESS Private Theatre X6 at IFA 2017. Sporting a sleek, modern and elegant design, the TV is packed with breakthroughs in display technology that are tailored to elite customers and guaranteed to impress every discerning gadget lover. The XESS Private Theatre X6 offers consumers a whole new standard of visual experience. Apart from worldleading Quantum Dot display technology, the product also offers an impressive array of premium features in a unique combination of stunning aesthetics, superb craftsmanship and theatregrade sound and vision enhancements. A superior 85 inch TV, it has the most luxurious design of any TV on the market, with superb craftsmanship that integrates metallic elements with walnut grain wood texture. The XESS Private Theatre X6 is extremely energy-efficient and is one of the few sets available in the market that employs the world-leading Quantum Dot display technology. From the precision of colour, wide brightness range, to intelligent light control function, X6 provides viewers with a captivating and vibrant viewing experience through the Dolby Vision HDR technology, augmenting the ultra-peak brightness picture with a stunning infinite contrast ratio. What is more, at 60,000 hours, the colour lifespan of the XESS Private Theatre X6 is two times longer than the 30,000 hours of a regular OLED TV. To deliver the perfect auditory triggers to viewers, the XESS Private Theatre X6 comes with a Harman Kardon 7.1.4 system, offering a 12-sound channel and 360° surround stereo sound, as well as eight independent amplifiers equipped with a 10-inch large subwoofer. The XESS Private Theatre X6 also supports Dolby Atmos 7.1.4 and DTS: X 7.1.4 technology. In addition, X6 has a night mode, is Bluetooth-enabled, and features the latest in AI technology. This allows for voice-guided content searches and remote control. As a result of its face recognition function, it can offer content recommendations tailored to a user’s preferences Hall 21 / Stand 102 The TCL T-Guardian is an eye-catching product that combines state of the art air conditioning with a 720P high solution recoding security camera that has an angle of 100 degrees and night vision. In addition, the T-Guardian has a built-in wi-fi module, through which it can deliver services and data to the user’s mobile. As a result, one can still control the room temperature even when working in the office or travelling away from home. Also, via a pre-installed control app on the mobile, users can turn on their air conditioner before arriving home, and enjoy the comfort of the air conditioner whenever they want. The T-Guardian is also designed with an air purification function, to provide healthier and fresher air to the room. This function is activated automatically and monitors the indoor air quality. Users can enjoy excellent cool air, as well as breathe fresh and clean air. Also, it can be made to work with extra low noise, which can be as low as 19 dB. The fins of the product’s evaporator and condenser are all coated with TitanGold. This technology is outstanding for its excellent hydrophilia, therefore, the dust and bacteria that accumulates on these two devices can be easily washed away, providing more natural and fresh air. Regarding the energy-saving and environmentalfriendly side of the product, it is also designed with an ECO mode. By pressing the button on the remote control for activation, the T-GUARDIAN will self-adjust the settings according to present temperature, humidity, air volume, etc. and operate in a most economical way. Also, its operation will be turned into a buffer mode, which can reach the set temperature more precisely Hall 21 / Stand 102 www.ifa-international.org IFA International • Monday 4 st September 2017 47

IFA International