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DAY 4 Edition - IFA International 2017

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  • September

THE NEXT LEVEL OF

THE NEXT LEVEL OF INTERACTION Hall 26 b 4 Sept. 2017 11:00am Cyborganise! Amber Case Cyborg Anthropologist at Harvard University’s Berkman Klein Center Amber Case, Cyborg Anthropologist at Harvard University and the MIT, shows how technology influences and changes us humans – and how it needs to be designed to be more of a help than a hindrance. Please tell us a little more about your presentation at the IFA+ Summit. The difference between an annoying technology and one that is helpful is how it engages our attention. Calm Technology is a framework for designing ubiquitous devices that engage our attention in an appropriate manner. The aim of Calm Technology is to provide principles that follow the human lifestyle and environment in mind, allowing technology to amplify humanness instead of taking it away. This speech will cover how to use principles of Calm Technology to design the next generation of connected devices. We’ll look at notification styles, compressing information into other senses, and designing for the least amount of cognitive overhead. Why “Cyborg” anthropology? Cyborg anthropology is a way of looking at networks of humans and their tools. We've evolved external appendages in the form of phones, books and computers. These are mental extensions of the self, and they're changing rapidly. Cyborg anthropology is a framework for taking a step back and understanding how technology affects culture, and how these tools are changing us over time. What are the biggest challenges - and opportunities - facing electronics manufacturers and retailers today in the light of your studies? The largest challenge I see is simplicity and security. Often retailers and manufacturers have an obsession or fear of falling behind. This makes for hasty and short-sighted technology purchases. What does your work with MIT Center for Civic Media entail? We could have 50 billion devices by 2020, and with that many devices the scarce resource for our future selves is attention, not technology. Who should come to your presentation? Anyone who seeks to create "calmer" technology that lasts longer, works well and is easier to build and support. THE NEXT LEVEL OF INTERACTION Hall 26 b 4 Sept. 2017 12:00 -1:30pm IoT: The Internet of Everything? Raj Talluri Senior Vice President of Product Management, Qualcomm Raj is currently responsible for managing the IoT business of Qualcomm Technologies, Inc. and advocates 5G infrastructure. He has over 20 years of experience in business and engineering management and strategic marketing. Prior, he was an executive with Texas Instruments, creating new businesses in digital consumer electronics and wireless technologies. Please tell us a little more about your organisation… Qualcomm Technologies is accelerating the creation of the IoT to make everyday devices are safer, smarter, deliver dynamic experiences, and work seamlessly together. Thanks to the Company’s scale and expertise in connectivity, compute and security technologies required to build a powerful Internet of Things, our customers are able to commercialise their IoT products faster and more cost-effectively and incorporate advanced security features. The company reached a new milestone this year – we have fueled IoT growth by delivering more than one million chips a day, and we have also delivered billions of chips in the mobile ecosystem. Can you please give us an outline of what people can expect to learn about in your presentation at the IFA+ Summit? Attendees will expect to learn how 5G will be more than a new generation of mobile - it’s a unifying fabric that will connect billions of devices in some of the fastest, most reliable and most efficient ways possible and fundamental for the future of IoT. While IoT has deeply taken root in our world already, with 5G we will realise the promise of a massively expanded IoT beyond what’s possible with today’s technologies. How does the future look? How and when will consumers’ lives be changed or enhanced thanks to new technologies? We envision the IoT as an enormous ecosystem where connected places and things work in concert; a world where devices are safer, smarter, more convenient, and work seamlessly together, regardless of platform, standard or manufacturer, to improve our lives 6

Cluster Intelligence THE NEXT LEVEL OF INTELLIGENCE Hall 26 b 4 Sept. 2017 3:30pm - 4:30pm Erica Warp Vice President Product, Emotiv Erica Warp is a neuroscientist, entrepreneur and educator passionate about applying the science of the brain to solve real world problems. She is thrilled to work with some of the most exciting technology in the field, making the inner workings of the brain accessible for self-improvement, business, research and play. Emotiv is a pioneer of wearable brain sensing technology and is working to advance our understanding of the human mind by democratizing access to brain measurement. We are particularly interested in how large scale data collection on the human brain can help alleviate the burden of mental health and disease, which plagues 1 out of 3 people globally. A deeper understanding of the human brain, how it differs between people and how it changes over a lifetime would no doubt provide actionable insights for medical professionals and individuals to improve their mental fitness and health. Collecting enough longitudinal data on a large scale population of healthy brains to feed the development of biomarker detection algorithms and personalized insights, however, is a near term challenge. Advances in consumer electronics and machine learning have made it possible to create scientifically validated EEG brain sensing devices that are affordable and easy to to use. Being able to detect emotional states like engagement, focus and stress in real time and control machines just with the power of thoughts has opened up a diverse array of applications for these wearable devices that cover verticals such as gaming, consumer research, VR/AR/MR and performance training. I look forward to sharing ways in which this humanistic intelligence is already being integrated into our digital worlds and how we anticipate this will evolve and shape our experiences, abilities and health in the future www.ifa-international.org IFA International • Monday 4 st September 2017 7

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