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Day 4 - IFA International

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TRADE TALK With more than 15 years of history at IFA Berlin, each year the RESELLER PARK concept successfully evolves. With an impressive 70+ companies exhibiting on approx. 2,000 sqm., the RESELLER PARK reflects the character of an international hub. We asked Jan Nintemann, managing director of Global Fairs/TT-Messe – as well as the founder of the RESELLER PARK– which types of exhibitors he has this year and what brings these exhibitors… Our exhibitors this year reflect the transition of the traditional consumer electronics market to the new connected digital lifestyle of consumers. Personally, I feel Yamazoki is a brand that exemplifies this trend. Developed with MOKTAK PRO, the manufacturer created a mobile Bluetooth stereo sound system which attracts a young target group and brings together new and old technology. Yamazoki has already won design prices and good testing reports. The main part of our exhibitors are manufacturers and distributors for mobile devices, such as Alldock, Cobra, Energizer, Highstar, Maxcom, Mobiwire or Yamazoki, IoT- smart home/automation devices and accessories, such as 2direct, Anytek, Bauknecht, Cylan, D-Link, Livall, Vstarcam or Zhibo… as well as products of the general consumer electronics sector as TV screens, accessories, audio sound products or gadgets. Examples here include Aston Martin Racing products from S&T Group, DTS from USA, IBcam, MIFA, Platinet, PlusUS, and Snakebyte. Also included are companies from digital signage with video walls, projectors, mounting solutions, display set ups/in-room installations, smart glasses and video eyewear products (e.g., Optoma, Multibrackets, Vuzix). And you will find service providers and distributors for the big retail channels and etail markets. Completely new product categories (such as wearables) have arisen. A new generation of software-driven companies enter the IFA, In the course of moving to the digitalization of all areas of life, dramatic transformations take place in our markets. These change market Jan Nintemann Managing Director, Global Fairs/TT-Messe More than 70 Exhibitors Join Reseller Park A veritable interface between the new digital lifestyle technologies and the established sales structures conditions-- and to “stay in the game,” both makers and buyers need to defend their current market positions while moving toward the future with new product categories. What changes have you seen in IFA and in the RESELLER PARK over the years? The Reseller Park successfully relocated from Hall 9 to Hall 2. which has become one of the most popular at IFA. The exhibitors were satisfied with the quality and quantity of the trade visitors. Approximately 20% of the exhibitors in Reseller Park are now qualified Chinese companies that want to establish their own brand in Europe. I would recommend to all trade executives and buyers to take a tour through the Reseller Park. The Reseller Park represents 70 exhibitors with very attractive new products-- a treasure trove for the future and a walk into a new digital world. It is almost needless for me to say, “Come to RESELLER PARK and look for a conversation with decision makers,” because these conversations happen automatically anyways. The RESELLER PARK is the part of IFA that is very focused on buying and selling THE CRITICAL EYE – AND COMMENTS OF THE MEDIA AT IFA Each day in IFA International, we bring you feedback from media at the show, helping buyers and manufacturers get a better understanding of how they work at IFA. Wouter Diemer EISA Member Editor in Chief Media Totaal - The Netherlands IFA BERLIN THE TOTAAL EXPERIENCE! We asked Wouter Diemer - EISA Member - Editor in Chief Media Totaal - The Netherlands – to tell us a little more about his publication and what he sees as being the biggest trends at the moment… Media Totaal is the leading home entertainment magazine in the Netherlands. Media Totaal started more than 30 years ago. Our experienced editors following trends closely and reporting from the IFA is now a tradition. We have seen over the years many new innovations. I expect to see some new products that will improve the 3D-sound experience, with Dolby Atmos or DTS-X enabled devices. The role of the TV will be more important, and watching movies will become an almost real-life experience with a broad range of HDR TV’s announced. What are your key reasons for coming to IFA? The IFA is always a celebration of new technologies for my colleagues and myself. Berlin is not too far from Holland and a lot of contacts and friends will be present, so this makes it really easy to make every year’s visit to the show successful. What tips or advice would you give to international journalists visiting for the first time? The IFA is perfectly timed at the start of the European “Indian Summer”, so it’s perfect to work in the “Sommergarten” at the show, enjoying the sun, writing articles or conducting interviews www.ifa-international.org IFA International • Monday 5 th September 2016 15

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