Don’t miss any of the excitement of previous editions! Click to download... PREVIEW EDITION DAY 1 EDITION DAY 2 EDITION
DAY 4 Hall 21 B / 102 Monday 5 th September 2016 Hall 3.1 / 109 Hall 6.2 / 204 CONTENTS 03 > NEWS 15 > TRADE TALK 15 > PRESS CORNER 16 > EXCLUSIVE INTERVIEW 18 > IFA+ SUMMIT 19 > LIVING ROOM LIFESTYLE 31 > SMART HOME 34 > SPOTLIGHT ON CHINA 37 > WHERE TO GO IN BERLIN TRADE TALK Jan Nintemann Managing Director, Global Fairs/TT-Messe …both makers and buyers need to defend their current market positions while moving toward the future with new product categories. See page 15 THOUGHT LEADERS Hannes Sjoblad Tech Activist & Bodyhacker, BioNyfiken …what we are seeing is a generation of perfectly healthy persons who are beginning to upgrade their bodies with technology… See page 18 Reinventing Humankind 4 th industrial revolution emerges at IFA 2016 Kostas Vouzas Senior Director Business, TP Vision Read our exclusive interview Page 16 Several prestigious speakers at IFA 2016 have warned about the coming “Fourth Industrial Revolution”, as mooted earlier this year by the World Economic Forum’s founder, Klaus Schwab. This new Industrial Revolution is fundamentally different from all the previous ones. It is, according to Schwab, “characterised by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.” So we are indeed at a veritable turning point for a number of industries present at IFA, in a revolution Schwab considers “unlike anything humankind has experienced before”. It is clear that the future of the smart home and IoT will harbour extraordinary new NEW TECHNOLOGIES ARE FUSING THE PHYSICAL, DIGITAL AND BIOLOGICAL WORLDS possibilities. Even the role of the TV will be transformed, become the “hub” for the smart home – as explained by Kostas Vouzas, Senior Director Business, TP Vision in his exclusive interview in this issue. And Virtual Reality and Augmented Reality are just taking their baby steps, and the future could well be mind-blowing. But no matter how broad one’s imagination may be, the future is sure to hold a number of surprises, and a great potential that few are able to detect today. As every year, IFA is the harbinger of extraordinary things to come. LIVING ROOM LIFESTYLE Zhang Shumin Senior Vice President, ZTE Corporation & CEO EMEA and APAC, ZTE Mobile Devices ...consumers want good images and good audio so we focused on those two things…” See page 36 No other single change in the Living Room is more significant than the way we view TV programming. But add-in the latest 4K display technology, wireless audio and virtual and augmented reality (VR/AR), and the living room transformation is under way. Read all about it in our special feature from page 19.