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Day 4 - IFA International

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Vision Meets Industry

Vision Meets Industry Session 3 BIG DATA CityCube Berlin 8 Sept. 2015 9:00-10:30 am Leveraging Big Data The IFA+ Summit spotlights new ways of projecting consumer demand At the IFA+ Summit on 8 th September, Prof. Ryoichi Shinkuma will highlight the importance of Big Data for network-modelling and system design, particularly inspired by economic and social aspects. We asked him to tell us a little about his organization and his role on a daily basis. I work as a professor at Kyoto University, which was ranked by the Academic Ranking of World Universities as 26th in 2014. I will give a talk at IFA+ Summit as a chair of an industrial forum called Mobile and Socialized Systems Forum (MSSF), where around 70 private companies mainly in Japan work for developing and commercializing the human behaviour prediction technology invented by Kyoto University. Please tell us more about your presentation at the IFA+ Summit. Human-behaviour prediction has been attracting business people in many commercial fields; if we could predict where each consumer will go next and when and for what she or he will go there, we could stimulate potential demands of consumers predictively before they actually go there. Humanbehaviour prediction should be also beneficial to protect people from possible threats in their private and social lives. My talk presents a new technology called “Mobile and Socialized Systems (MSS)”, which enables us to predict people's behaviours from their past but recent records of contacts with locations, other people, products, and services. What do you see as being the biggest challenges in your industry today? One of the biggest challenges we are facing is human behaviour prediction from cumulated sensor and lifelog data. The most challenging part is to build a platform that enables any business people to leverage such data without relying on data scientists. The “catch phrase” of the summit is “next level of thinking”. How important is it for people to project onto a different plane in this respect and look at things in a different way? It is quite important to daily consider how differently other people think about things. As we know, bartering is the origin of the economy. It's not only about materials; exchanging ideas is also an essential way of extracting potential values or producing new values from things. The IFA+ Summit is a great opportunity for all business people to share their ideas with each other across different countries and different industrial fields. Prof. Ryoichi Shinkuma Kyoto University, Professor IFA+ Summit September 7–8, 2015 Vision Meets Industry How will we live 20 years from now? What technologies will we use? What is the best strategic approach to linking value chains? The IFA+ Summit in Berlin is a top-level conference that brings together decision-makers who will shape our future. You will find inspiring ideas for strategy decisions in six key growth segments: mobility, health, big data, design, home and entertainment. Register now: ifa-berlin.com 18 IFA_Professionel_IFA2015_Summit_230x160.indd 1 21.07.2015 10:07:04

Vision Meets Industry Session 4 DESIGN CityCube Berlin 8 Sept. 2015 10:55-12:25 am Developing a Transhumanist Sensibility … On creating a plan to identify human needs and social distinctions, while understanding a BIG challenge — radical life extension Professor Natasha Vita-More, professor at the University of Advancing Technology in Arizona, will be a key presenter at the IFA+ Summit. She works with several organizations that are involved with helping others learn about challenges, understanding the anticipated potential negative effects/outcomes, and steering toward positive effects/outcomes. Her stated aim is to develop “more social awareness about technological futures and its exponential effects”. We asked her what she sees as being the biggest challenge in her industry today… The biggest challenge is being informed and adapting to change. The industry of innovation and design needs to incorporate transhumanist thinking in assessing the next levels of technological advancement. One of the biggest challenges facing society is radical life extension. Please tell us a little more about what we’ll see in your presentation at the IFA+ Summit. At a point when the public accepts wearable devices as routine and industries leverage growth in the regenerative medicine market, society feels the tension. The use of smartphones is acceptable; yet, the necessary use of implanted stem cells or nanorobots is considered irregular. But there is an even bigger issue to uncover. Humans have already expanded beyond biology. The extant force of exponential change on human nature is an anomaly. Understanding it requires a sketch or plan — a transhumanist sensibility that identifies human needs and social distinctions, while understanding a BIG challenge — radical life extension. What are your thoughts on the fact that IFA+ Dr. Natasha Vita-More Professor, University of Advancing Technology, Tempe, Arizona, USA. Designer, Author, Innovator has created this industry summit? The IFA+ Summit meets the innovator’s challenge by creating a real time makerspace for people to explore, learn, and sample the fruits of the future. It is here, it is now. It is time to climb to the peak of knowledge. If we all could see possible routes for the future, better decisions could be made. My suggestion is to invest in future scenarios we could playout as a learning process. Hybrid Design – An Interface to the Future Using ideas and concepts from one field and trying them out in another Professor Frans Vogelaar is the head of the Department of Hybrid Space at the Academy of Media Arts in Cologne, Germany that he founded in 1998 as the first institute worldwide working on hybrid space, on combined analogue and digital space. He is also principal of the Hybrid Space Lab in Berlin, an urban-architectural and design office consisting of a Think Tank and a Design Lab, focusing on forecasting and prototyping. We asked Professor Vogelaar to outline his presentation at the IFA+ Summit on Hybrid Design as an interface to the future - as it provides creative instruments for developing future visions. The increasingly complex challenges require a collaborative interdisciplinary approach: a Hybrid Design approach. Hybrid Design also develops methods for dealing with the geometrically accelerating pace of developments and with disruptive change. In my IFA+ Summit presentation I will address following questions: - How to develop precise visions within open, participatory, and interdisciplinary innovation environments? - How can speculative design research foster relevant ‘moon shots’? - How can ‘What If’ scenarios nurture pools of valuable ideas that can be adapted and implemented in different future environments? What do you see as being the biggest challenges in your industry today? Designing our hybrid world is THE challenge. Hybrid Design addresses among others the Smart City, the coming together of the Information- Communication Age and the Urban Age. Hybrid Design is an innovation method for dealing with our increasingly complex future, known by the acronym BANG: the fusion of Binary, Atoms, Neurons, and Genes. Hybrid Design is a strategy that incorporates elements and processes from diverse fields that are in today’s design practice not always perceived as compatible. This is a method to generate new design visions. The ‘catch phrase” of the summit is “next level thinking”. How important is it for people to project onto a different plane in this respect and look at things in a different way? Geometrical growth of complexity and acceleration make a “next level thinking” indispensable. Using Professor Frans Vogelaar Head of the Department of Hybrid Space at the Academy of Media Arts in Cologne, Germany Geometrical growth of complexity and acceleration make a “next level thinking” indispensable ideas and concepts from one field and trying them out in another, is one of the Hybrid Design methods to approach the issues we deal with from new perspectives, in order to reframe future challenges. www.ifa-international.org IFA International • Monday 7 th September 2015 19

IFA International