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Day 4 - IFA International

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News EDITORIAL Richard

News EDITORIAL Richard Barnes Editor-In-Chief Footsteps to The Horizon – and Beyond IFA is the one place in the world where we can have so many meetings with so many top people from the fields of CE, Home Appliances and Mobile in such a short time… in other words: “efficiency”. On the one hand IFA is perfectly timed for retailers and channel players to make their buying decisions in preparation for the big bang at the end of the year. On the other hand, this fact in itself makes the show even more strategic in terms of making the right decisions. Luckily toplevel executives from both sides of the table are able to share – face to face – their points of view concerning the evolution of the market. To this end, both for manufacturers and retailers, being at IFA – not only on the show floor, but also with the heavyweights from HQ – is absolutely essential to survival. According to our feedback from buyers, IFA is the only event where the “real” senior executives of the manufacturing world are all present - as part of the exchange process that results in plotting a clear, unambiguous roadmap for the coming months and indeed years. If you’re here, you can be proud of the fact that you are part of this process: growing and shaping the industry. The consumer electronics industry is witnessing the same kind of rapid advances in audio innovation that have made other sectors of the business so dynamic. One company that is pioneering these development is Harman, a world leader in the provision of smart audio solutions. Speaking during a keynote at IFA 2015, Harman Chairman, CEO and President Dinesh Paliwal outlined the advances his company is making across areas such as connected cars, lifestyle audio, professional solutions and connected services. Already a billion company operating via 16 Harman CEO Dinesh Paliwal Outlines Vision Of Smart Audio Future market-leading brands, he predicted that society's increased need for smart audio would drive futher growth for Harman: "We are just getting started," he said, "Audio influence is growing across all areas of life which means exciting new markets." Defining smart audio as "connected, personalised and adaptive", Paliwal said the market is being driven by a wide range of factors including smartphones, entertainment/enterprise requirements, autonomous driving, automotive noise and healthcare advances. From stadium sound to noise cancellation technologies via frequencies that make you feel better and individual sound zones in cars, he said the applications for smart audio are endless. According to Paliwal, the huge growth in Internet of Things-based innovations will fuel Harman's growth. However he stressed that changes in consumer expectations require a sophisticated response. Pointing to concepts such as voice recogition that can learn accents and headphones that can be calibrated to suit the specific auditory requirements of individual listeners, he said the challenge is to move beyond digital and connected to intelligent solutions. "Smart people don't want dumb devices," he said. ADVERTORIAL Energy Innovation Dialogues Invitation to participate in E.ON’s MicroConferences @ IFA In line with their motto “Empowering customers. Shaping markets.” E.ON is presenting innovative energy solutions and promising business initiatives: With E.ON SolarComfort satellite data is used in order to determine whether the installation of solar panels will pay-off for the user. An intelligent software solution calculates what revenues one can expect. Thermondo digitalises the process to find out the best possible replacement for one’s old heating and combines this with the highest standards of installation. The :agile program presents start-ups powered by E.ON. Connected Berlin makes the idea of a smart city become reality. E-mobility will be made easier with innovative appliances for the home. The initiators are happy to share information and new ideas with visitors at E.ON’s MicroConferences that will take place from September 4 through September 9, 2015, daily at 11am, 12pm, 1pm, 2pm and 3pm - Hall 6.2, booth 110. Find out more at www.eon.com IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 411• Tel: +49 (0)30 3038 81429 • Fax: +49 (0)30 3038 81428 • info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Mona Mahjoub • Editorial team: Stuart Braun, Andy Fry, Julian Newby, Richard Siddle, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich • With the participation of: Monia Tazamoucht, Julia Thielemann • To contact them : first name.last name@ifa-international.org • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © Euronics International © CLEVERDIS 2015 - Registration of Copyright September 2015 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. www.ifa-international.org IFA International • Monday 7 th September 2015 5

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