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Day 4 - IFA International

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News EDITORIAL Richard

News EDITORIAL Richard Barnes Editor-In-Chief It’s A Question Of Choice 90 years ago, IFA introduced the wonderful new concept of radio, and with the onset of television after the Second World War came the first choices between channels. The world was truly brought into our homes for the first time and we could choose, within certain limits, what we wanted to watch. The problem was choice – there wasn’t enough. With the arrival of the internet we had access to so much information it was mind-boggling. It’s still overwhelming, and as the TV screen gradually gains more and more access to the endless sources of information online, the problem lies in how to choose. Yes, the problem is again choice – too much of it. The ease with which anyone can produce and publish material online makes finding quality content a difficult task. On the other hand, with the arrival of incredible, massive new UHD TVs, it has become evident that the primary source of images may indeed be the web. So what will the internet be, or look like in five or ten years’ time? The Internet of Things aside, the permutation is going to be massive. Here at IFA 2014 you may get a few glimpses of that future, and in our Living Room Lifestyle section you can already get a peek at the growing number of AV devices that will access the wealth of sound and vision that will stream into our lives in the years to come. Nest’s Smart Products Create Conscious Homes Matt Rogers of Nest tells IFA how a simple thermostat changes lives Matt Rogers Nest co-Founder and VP of Engineering Matt Rogers, co-founder and Vice President of Engineering at Nest, a company dedicated to smart solutions for the home, delivered an inspiring keynote that continued the theme of 90 years of innovation and problem-solving at IFA. At Saturday's keynote adress, Jens Heithecker, Director of IFA, introduced Nest as a different kind of Silicon Valley start-up success. Matt Rogers, and Nest CEO and co-founder Tony Fadell, were well-established in the tech industry - Rogers worked for Apple designing the iPod and other devices - when they joined forces to create not another social network, but smart thermostats and sensors that revolutionise energy and safety management in the ‘conscious home’. Rogers told the audience that since it was founded in 2010, Nest (acquired by Google for .2 billion this year) has employed ‘thoughtful ideas’ to find simple solutions for home energy use, especially heating. Nest created a nextgeneration smart thermostat that senses when users leave the house and forget to change the temperature. The thermostat learns the user’s schedule, programs itself and can be controlled from a smartphone. When taught well, the Nest Thermostat can lower heating and cooling bills by up to 20%. “Nest is solving real problems in real family’s lives”, said Nest is solving real problems in real family’s lives Rogers, who also described Nest Protect safety alarms packed with the latest sensors that monitor everything from smoke to unsafe carbon dioxide levels in the home. Released in 2014, they are already saving lives, he said. IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e128,250 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 411 • Tel: +49 (0)30 3038 81450 • Fax: +49 (0)30 3038 81457 • info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Bianca Newby, • Editorial team: Stuart Braun, Neil Crossley, Andy Fry, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Guillaume Vinrich • Webmaster: Benjamin Ras • With the participation of: Calypso Barnes, Eva Grunenberg, Samridhi Sundrani, Monia Tazamoucht •To contact them : first name.last name@ifa-international.org • Cover: © Dixons Carphone - Registration of Copyright September 2014 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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