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Day 4 - IFA International

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ADVERTORIAL News Surround on Demand Home Theater Innovation 2013-2014 awarded to Philips Fidelio Soundbar with detachable speakers One of the fastest growing Consumer Electronics market sectors is that of soundbars. Philips have come up with an innovative idea called surround on demand. UNIQUE SELLING POINTS EASE OF USE SOUND QUALITY DESIGN The Philips Fidelio Soundbar HTL9100 features detachable wireless side speakers that, when removed, transform the soundbar from virtual surround sound to a 5.1 surround sound experience on-demand. Viewers watching daytime programmes or news may be happy to use the soundbar with speakers attached, while for an immersive experience, he or she can simply place the completely wireless detachable speakers at the back of the room to create a true 5.1 surround sound experience in an elegant design, and without the clutter of extra cables. The accompanying wireless “The detachable, batterypowered side speakers can be put anywhere in the room where they will receive rear-channel sound wirelessly, providing true ‘Surround on Demand’ ” subwoofer is down-firing and has a sleek tower shape that minimizes its footprint. The speakers operate via lossless wireless audio technology so there are no wires, leaving consumers free to place them wherever they like. By using proprietary wireless audio technology, the transmission is uncompressed and the frequency the surround speakers operate at is different than that of Wi-Fi and Bluetooth, which means no network interference. When fully charged the detachable surround sound speakers offer up to 10 hours of stellar sound and automatically recharge when The user chooses whether he or she has 5.1 audio. A surround experience without cables. Detailed, powerful audio with strong bass reproduction and smart orientation sensor connected to the main unit. For added convenience, the Fidelio Soundbar includes 2 HDMI in-ports that allow users to easily link their media system or games console. For music playback it connects wirelessly to any Bluetoothenabled device, so the only wires needed are for power and a link to the TV, ensuring the design stays as striking as possible. The sleek jet-black design is an elegant shape reminiscent of a plane’s wing and features high-end finish, which is certain to make it a focal point of any room. In its citation, the EISA jury commented: “The Philips HTL9100 is no ordinary A slim, unobtrusive design “front of house” and no wires “back of house”. Installation is fast and foolproof. soundbar. The detachable, battery-powered side speakers can be put anywhere in the room where they will receive rear-channel sound wirelessly, providing true ‘Surround on Demand’ via the onboard Dolby and DTC 5.1 decoders. With the subwoofer also working wirelessly, and connectivity including Bluetooth for music streaming, two HDMI inputs and an ARC-compatible output, installation is fast and foolproof. An orientation sensor will also adjust the soundbar’s sound depending on whether it is mounted to a wall or flat on a stand. An energetic, detailed audio performance and slim, unobtrusive design completes this forward-thinking, innovative product. Hook it up to your TV and enjoy.” In addition to the convenience factor, the Philips Fidelio Soundbar HTL9100 promises excellent audio reproduction. “We go to great lengths to ensure that our products reproduce every sound with the authenticity of the moment it was first created. We are obsessed with sound,” said Wiebo Vaartjes, General Manager – Lifestyle Entertainment and Executive Vice-President – Philips Consumer Lifestyle. The HTL9100 is available at a suggested retail price of EUR 799. Hall 22 Stand 101 14

News The EISA Gala EISA Awards 2013-2014 59 trophies awarded in different categories EISA is The European Imaging And Sound Association. Representing 50 special interest magazines ranging from audio, home theatre, incar electronics, mobile electronics, photo and video, the EISA Awards are selected by relevant experts from as many as 20 different countries. The international recognition of the EISA Awards logo lets the consumer know that he is looking at the most significant product in a given category, at the same time aiding the retailer, who has to explain less about the qualities of a product. The initiative to include key information from the organisation in the IFA International Buyer’s Guides also provides credited advice to assist buyers in their decision-making process. On Friday evening 206 guests from 37 different awarded companies attended the EISA Gala at the Radisson BLU in Berlin. In his opening speech, EISA President Jorge Gonçalves spoke about the high level of pressure placed on manufacturers by consumers, whose expectations often exceed the pace of development. He went on to thank all the brands that feed our dreams, consistently introducing new concepts in technology, design and usability that frequently surpass our wildest imaginations. On the evening 59 trophies were awarded in different categories. “The international recognition of the EISA Awards logo lets the consumer know that he is looking at the most significant product in a given category” Jorge Gonçalves, President of EISA, during his presentation Ken Ishiwata, brand ambassador from Marantz, accepts the European Digital Audio Player Award www.ifa-international.org IFA International • Monday 9 th September 2013 15

IFA International