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11 months ago

Day 4 - IFA International

  • Text
  • Headphones
  • Mobile
  • Audio
  • Products
  • Tablet
  • Consumer
  • Devices
  • Tablets
  • Bluetooth
  • Berlin
  • Www.cleverdis.com

NOMADIC LIFESTYLE KEEP

NOMADIC LIFESTYLE KEEP YOUR PHONE CLOSE AT HAND ZeWatch is a smartwatch from Swiss company My Kronoz. It connects to Bluetooth enabled devices including smartphones, tablets and PCs. When the connected phone receives a call, ZeWatch will ring and vibrate and display the caller number on its OLED screen. Calls are answered using side buttons and an integrated speaker/microphone. ZeWatch also lets the user listen to music from a mobile device, and gives off a vibration alert when the phone is out of range. Also from My Kronoz: the ZeNano, a smartwatch with a touchscreen, and the ZeBracelet, a curve-shaped smartwatch. Like ZeWatch, both connect to Bluetooth enabled devices. THE BEST SMARTPHONE CAMERA? Nokia has partnered with photographer Stephen Alvarez, who explored and documented South West America using the Nokia Lumia 1020 smartphone. With 41 megapixels, Zeiss optics and optimised image stabilization, the striking images demonstrate the power of what Nokia claim is “the world’s best smartphone camera”. “What the Nokia Lumia 1020 does astounds me,” Alvarez said. “Getting these results from a smartphone, at magazine resolution, is stunning. I’ve used a lot of smartphones, so when I set out on this assignment I had my doubts. My doubts are gone. There’s never been anything even remotely like it.” Alvarez works on "the raw edges of the frontier," having covered highaltitude archaeology in Peru, conservation in the roadless jungles of Suriname, the rain forest in Costa Rica, and numerous cave explorations. To see the full set of 25 images, including a video taken on the Nokia Lumia 1020 which demonstrates the phone’s zoom capabilities, visit www. nationalgeographic.com/nokia. Sand Flats, Escalante, Utah Low Hanging Fruit Mobile markets explode with growth in consumer entertainment as entry devices become commoditised People like to carry their own devices with them. At least that’s what one can easily deduce from the way the markets are performing. Following are just a few of the latest statistics… SUB-0 SMARTPHONE SHIPMENTS TO EXCEED 0M IN 2018 The low hanging fruit for low cost smartphones (a wholesale ASP below 0) is smartphone adoption in emerging markets where handset subsidisation and disposable income are scarce. ABI Research forecasts low cost smartphone shipments to grow from 238 million in 2013 to 758 million by 2018, driven by the low penetration of smartphones and large subscriber bases found in BRIC countries. By 2018, low cost smartphones will account for 44% of all smartphone shipments as the market looks to capture the next billion smartphone users. ANDROID DOMINATES TABLET MARKET Strategy Analytics says global tablet shipments reached 51.7 million units in Q2 2013. Android secured a robust 67% global share, while Apple iOS declined further to 28%. Windows also fell back with a 4.5% global share. Peter King, Director of Tablets at Strategy Analytics, said, "Global Branded Tablet shipments reached 36.2 million units in Q2 2013, up 47 % from 24.6 million in Q2 2012. The branded Tablet market had a rest period as very few new products came to market during the quarter. When we add in White-Box Tablets, shipments reached 51.7 million units, up 43 % from 36.1 million in Global Total (incl. White.Box) Tablet OS Shipments (Milions of Units) Apple iOS Q2’12 17.0 Q2’13 14.6 Android 18.5 34.6 Windows 0.2 0.1 Blackberry 0.0 0.1 Others 0.3 0.0 Total 36.1 51.7 Global Total (incl. White.Box) Tablet OS Marketshare % Apple iOS 47.2% 28.3% Android 51.4% 67.0% Windows 0.5% 4.5% Blackberry 0.9% 0.2% Others 0.0% 0.0% Total 100.0% 100.0% Growth Year-over-Year 116% 43% Source: Strategy Analytics Tablets Service The Samsung Galaxy S4 – among the front-runners in the smartphone market. Q2 2012. Android is now making steady progress due to hardware partners like Samsung, Amazon, and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White- Box manufacturers, are still performing well." "Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 % annually. In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter. However, iPad Mini- -not available a year ago-- is expected to take the figure higher than 14.6 million." HIGH VALUE DIGITAL CAMERAS WINNING In Western Europe, says GfK, the photo market lost 10% in H1 2013 compared to same period last year. Basic compact cameras (with little zoom) face competition from smartphones with camera functions. Sales were down 40% in first half 2013. Top-quality digital camera sales increased. For example, full-frame single-lens reflex cameras were up 26%. With a high ASP of €2,245, they accounted for 14% of all cameras sold in terms of value. They compensate for the falling sales of singlelens reflex cameras with smaller sensors [fewer pixels] (-10 %) and compact mirrorless system cameras (-8 %). Interchangeable lens system cameras account for around half of all camera sales. Also, cameras are becoming increasingly connected. SALES UP FOR HEADPHONES In the first half of the year, says GfK, consumer spending on headphones in Western Europe increased by 2.5%. The key growth drivers are firstly the shape of the headband, and secondly the signal transmission via Bluetooth. On-ear headphones have become a fashion accessory. Ingenious folding concepts mean headphones can be easily stored. Bluetooth solves the problem of tangled cables. In addition, digital cordless headsets for home use posted a sales plus of 19%. 26

BUYERS' GUIDE TABLETS I FA international Official Daily News Source f or International Visitors at IFA STATE OF PLAY This year sees a maturing of the tablet market, a sector that continues to evolve as fast as developers come up with new ideas for apps. Last year one might have thought that there was a glut of brands coming onto the market with new devices, but this year sees even more. So on what should we base our decisions when erring between different models to stock for the coming months or year? EISA’s top specialists provide us with their analysis. MARKET Demand for computers is evidently undergoing a paradigm shift. The tendency is away from the traditional purely productive use to entertainmentbased use. Today, computers are a lifestyle object and a gateway to the multifaceted cloud information universe. This trend explains the boom in demand for media tablets. For the first six months of 2013, the growth figures recorded were 110% in Western Europe, 150% in the Middle East and Africa and far exceeding 200% each in Central and Eastern Europe, as well as the Commonwealth of Independent States. The long period of domination by nine- and ten-inch tablets is currently being replaced by demand for the cheaper seven-inch models. In June 2013, this segment combined 45% of demand for tablets in Western Europe and 51% worldwide. Year-on-year, the segment also recorded the highest growth rate with an increase of just over 540% in Western Europe and almost 450% at global level. THE FUTURE Tablets have a 40% penetration rate and the product’s popularity is guaranteed to keep rising. The market is shifting as average selling prices are falling for the most popular seven-inch and eight-inch tablets. Tablets will probably comprise about 80% of all computers sales by 2016. This may soon turn the popular 'second screen' discussion upside down, with TVs becoming the secondary devices running in the background while the user's main interest is focused on the tablet. Our thanks to EISA for their help in compiling this buyers' guide, and to Acer, Haier and Yifang for their input. KEY SELLING POINTS TECHNOLOGY Operating System Formerly still controlling almost half the market, Apple now faces tough competition from Android devices, and increasingly from Windows tablets, too. Display resolution and sizes Display resolution of tablets in the market vary widely, from the very high pixel count of the retina-class displays to lower resolutions in the 720p range that are found in entrylevel models. Of course, size does matter so tablets with smaller screens, for example the popular seven-inch models, can do well with a lower-resolution display. Processors The type, speed and the number of cores of a processor can make a huge difference in the overall functionality of a tablet. The ability to multi-task efficiently between various applications is becoming more and more important. INNOVATING @ IFA LENOVO S5000 TABLET A slim rival to the popular Google Nexus 7, Lenovo has launched the S5000 tablet at IFA that measures only 7.9mm thin and weighs a feather-like 246 grams. The seveninch HD display packs a 1280×800 pixels resolution, while the tablet runs Android 4.2 Jelly Bean and is powered by a quad-core MediaTek 8389 1.2GHz. processor. It comes with a five-megapixel rear camera and supports 3G, wi-fi and Bluetooth. » HALL 18 / STAND 102 FEATURES Battery Stamina With their large and bright displays, fast processors and a wealth of wireless communication technologies on board, modern tablets put a lot of strain on their batteries. Battery stamina is therefore quickly becoming an important differentiating factor for many consumers. Hybrid 1: Convertible Convertible tablets that can transform mechanically into notebooks with a hardware keyboard are an interesting proposition for a certain type of consumer. With the possible exception of higher weight, they offer much the same ease-ofuse and comfort as a regular tablet but are better-suited for many workrelated tasks. Hybrid 2: Phablet A new class of tablet has emerged recently. With screen sizes from five to seven inches they are positioned somewhere between phones and tablets, hence the contraction 'phablet'. As they are much more portable than regular tablets and provide an extensive set of features. DESIGN Toughness Designed to be taken everywhere, tablets have to be tough enough to withstand this kind of use. Thickness The thickness (or lack thereof) still is the most awe-inspiring aspect of a tablet's design – and a huge technological challenge (with classleaders hovering somewhere around the 7mm mark.) Active Covers As with smartphones, covers are becoming a more important distinguishing feature for tablets, not only in terms of design and protection. Active covers can for example introduce a new feature to the device, like keyboards or even photovoltaic cells to reduce battery drain. SAMSUNG GALAXY NOTE 10.1 2014 EDITION Samsung sprung a surprise this IFA with the launch of the Galaxy Note 10.1 2014 Edition, a bold move into the high-end tablet market. Boasting a huge resolution 2560-by-1600 10.1-inch display (backed by a powerful 8,220mAh battery) and an impressive 3GB RAM, the new Note remains slim and light at 18.9 ounces with a chromed plastic edge and a textured leather white back. Hailed as "the ultimate productivity device" by Samsung, it comes with S Pen pressure-sensitive pen technology. » HALL 20 / STAND 101 www.ifa-international.org IFA International • Monday 9 th September 2013 27

IFA International