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Day 4 - IFA International

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newS TrAdInG reSulTS

newS TrAdInG reSulTS Announced bY euronIcS AT IFA EURONICS International, Europe’s largest grouping in the consumer electronics market, achieved sales totalling 14.4 billion euros during last year’s trading. As a result this cooperative group reported 14.3 per cent growth in 2008, as reported at the international press conference by the President of EURONICS, Werner Winkelmann. Until now EURONICS members have been affected in widely differing ways by the economic crisis. While sales in Germany, France and Italy were in some cases even slightly above the previous year’s level, there were significant decreases in Spain, the United Kingdom and several member countries in Eastern Europe in 2009. Read feature article – page 35 Hall 23 / Stand 104 mIele SAleS boom In AnnIverSArY YeAr The family-owned company Miele & Cie. KG is facing the second half of 2009 with confidence as it celebrates its 110th anniversary. The company’s German General Manager, Christian Gerwens, says he expects a two to three per cent increase in sales this year. “We are aware of a high level of demand for energy-efficient home appliances”, he says. IFA is a boon for the high-end appliance firm: “In 2009 we expect sales to increase by five to ten per cent compared with IFA 2008”, says Gerwens. This translates to tens of millions of Euros in business. Hall 2.1 / Stand 101 cHrISTmAS SAleS HIKe expecTed For blu-rAY dISc plAYerS According to the Blu-ray Disc Association (BDA), by the end of this year around one in ten of all households will be equipped with a BD player. Thanks to a greatly expanded offering, reduced prices and a far greater choice of movies, this year’s sales are expected to double during the final three months. According to Niels Leibbrandt, Chairman of the European Promotions PluralMedia, an advanced training initiative, has been launched at IFA Berlin. The initiative aims to aid the service sector, creating a link between the manufacturers of appliances and end-users. It provides an opportunity for them to acquire the latest, applicationbased knowledge about convergence, multimedia and home networking. Participating companies will be able to obtain certification from the technical supervisory organisation TÜV Rheinland. PluralMedia has been developed by the InfoTip company, a joint IT service enterprise which has been created by a number of Committee of the Blu-ray Disc Association, “It’s going to be a blue Christmas”. For 2009 the association is expecting sales of Blu-ray Discs in Europe to reach 31 million, which is three times as many as were sold last year. More than 1,500 film titles are already available in this new format, with around 100 new ones being added each month, according to Nicolas Denissen, manufacturers of leading CE brands for the benefit of dealers. The PluralMedia concept is supported by the industry associations Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. (BITKOM), Bundesverband Technik des Einzelhandels e.V. (BVT) and Zentralverband Elektrotechnikund Elektronikindustrie e.V. (ZVEI). "A survey has revealed that 19 million Germans do not know to whom to apply to in order to install modern entertainment and communication technology”, according to BITKOM Chief Executive Dr. Bernhard Rohleder. Director Media for the Internet outlet Amazon. The fact that 47 per cent of households already possess HD-compatible flat screen TV sets but only six per cent of them are able to receive programmes of this quality will help to boost demand, Niels Leibbrandt explained. plurAlmedIA oFFerS conSumerS A STArTInG poInT For Home A/v Help See special feature on Blu-ray Disc – Page 12. And eleven million of them would be prepared to pay someone to come to their homes and carry out such work. PluralMedia offers consumers a starting point for this process for the first time. The PluralMedia initiative is set to be a model for other countries in Europe, each of which have their own individual issues concerning retail training. IFA International’s Wednesday edition will carry a full detailed report on the initiative as part of our feature on home networking. IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at € 128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : info@cleverdis.com • www.cleverdis.com • During IFA : Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Jooree Cho • Editorial team: Neil Crossley, Marc Dezzani, Emmanuel Poidevin, Gary Smith, Jo Stephens • Photos: Didier Baverel • Videos: Sacha Le Corroler, Farouk Bounouara, Laurent Masini • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Valentina Russo • With the participation of: Laura Howainski, Laura Moessner, Jean-François Pieri, Raphaël Pinot, Masha Polshinskaya, Benjamin Ras • To contact them : first name.last name@ifa-international.org • Cover : © Photo Messe Berlin • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) © CLEVERDIS 2009 - Registration of Copyright August 2009 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjectts contained therein. 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news Koreans scoop eIsa Green awards samsunG and LG eLectronIcs taKe awards for “Greenest” products wIndows 7 a “maIn theme” at Ifa The EISA Green Panel Awards 2009-2010 were announced over the weekend at a ceremony in the ICC in Berlin. The annual award previously only pertained to TVs, however this year, mobile phones have also been taken into account. LG’s KM900, otherwise known as the Arena, is not only striking in appearance but is also the ‘greenest’ fully featured mobile phone on the market today. The Arena is up with the best in terms of its environmentally friendly packaging but sets the standard in respect of component and material application, as analyzed by SIMS Recycling. Beauty and intelligence combine in the Arena to produce a genuinely Winner - European Green Mobile Phone 2009-2010 -> LG KM900 (Arena) ‘green’ mobile phone. Large flat screen TVs are among the most power hungry and intensively used of domestic appliances. Samsung’s UE40B7000 (black version UE40B7020) is leading the charge for fully-featured TVs that deliver stunning HD pictures while respecting the environment. Its advanced LED-based backlight technology uses significantly less energy than traditional LCD TVs and even complies with the stricter EEC requirements to come. What’s more, this ultra-thin panel also allows for smaller and more economic packaging, enhancing its ‘green’ credentials. Read more about the EISA awards – Page 33 The PC world is buzzing about the release of Microsoft Windows 7 – said by many to revolutionise the market following the luke-warm market performance of the Vista platform. Windows 7 is being shown to the public for the first time at IFA 2009, offering, according to Stefan Engel, Chief Executive of Acer Computer GmbH, “considerable B2B and B2C potential”. The new Operating System features, such as the support for touchscreens, offers completely new possibilities to users. Acer’s new allin-one PC, the Acer Aspire Z5600 with touchscreen and Windows 7, is being shown to the general public for the first time at IFA 2009. This manufacturer is also offering an upgrade option on other items. IFA International • Monday, 7 th September 2009 www.ifa-international.org 5

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