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DAY 5 Edition - IFA International 2017

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NEWS EDITORIAL Amber

NEWS EDITORIAL Amber Case Cyborg Anthropologist - Harvard University / MIT at IFA+ Summit on September 4, 2017 Richard Barnes Editor-In-Chief Entering the Cyborg Era We have all become cyborgs. As so astutely pointed out by IFA+ Summit participant Amber Case, a cyborg anthropologist at Harvard University, we have “evolved external appendages in the form of phones, books and computers”. These, she points out, are mental extensions of the self, and they’re changing rapidly. One of the biggest challenges, she says, is that with some estimated 50-billion devices circulating by 2020, the scarcest resource for our future selves will be attention, not technology. Qualcomm’s SVP of product management, Raj Talluri, explains that we are in fact creating a “unifying fabric” with the new generations of mobile; a fabric that, with the arrival of 5G, will connect billions of devices in some of the fastest, most reliable and efficient ways possible – fundamental for the future of IoT. The Qualcomm visionary says, “We envision the IoT as an enormous ecosystem where connected places and things work in concert; a world where devices are safer, smarter, more convenient, and work seamlessly together, regardless of platform, standard or manufacturer, to improve our lives”. Erica Warp, VP of Emotiv, outlined technology that will allow us to track and measure what’s happening in people’s brains on a massive scale, enabling the development of new techniques to improve mental fitness and health. These and other presentations at the IFA+ Summit, which started yesterday and continues today in Hall 26b, are of such an extraordinary level that the summit arrives this year at a comparable level to that of the World Economic Forum in Davos, in terms of vision and consequences. Indeed, it’s all in the future, but we’re seeing it here at IFA today. As always, IFA is, of course, THE official partner of the future IFA + SUMMIT Next level of thinking The theme for this year’s summit is “PLUG IN-spiration”. Artificial intelligence, the Internet of Things, smart homes – these are just few of the trends that more than 500 scientists, business founders and tech pioneers will be discussing at the IFA+ Summit. What impact will today’s connected world have on the work environment of tomorrow? What are the limits of digitalisation if augmented and virtual reality are combined? How are big data and social bots changing the way we interact? Creative start-ups and entrepreneurs will also get their own platform at the summit: the Innovation Slam will give them the chance to showcase their ideas and projects to an audience in a 10-minute session. Whoever gets the most applause wins. The IFA+ Summit will provide a glimpse of the future, broken down into four high quality clusters: #Interaction, #Intelligence, #Experience and #Society. Yesterday saw the first two, and today’s clusters will be those of experience and society 4 & 5 September / Hall 26b CLUSTER #3 > from 11:00 am THE NEXT LEVEL OF EXPERIENCE “Is this the real life? Is this just fantasy?” Digitalisation has not only blurred the lines between reality and fiction. It has created new categories of experience, such as virtual and augmented and mixed reality. How does gamification change our cognition? Explore the latest developments and take a look into the future. CLUSTER #4 > from 3:00 pm THE NEXT LEVEL OF SOCIETY Online learning, social networks, virtual working, digital cities, telemedicine: digitalisation has a huge impact on human interaction and on how we experience our social lives. What are the consequences of the evolution of a society that is connected 24/7? Let’s find some answers, together. IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201 • Tel: +49(0) 30 3038 81332 • info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Pauline Cazanova • Editorial team: Stuart Braun, Neil Crossley, Andy Fry, Simon King, Julian Newby • Photos: Stéphane Lelarge • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich • Marketing Manager: Nathalie Meissner • With the participation of: Quentin Ankri, Naila Ben Ghorbal, Melina Maniura, Robin Presthus, Wenchao Wang • To contact them : first name.last name@ifa-international.org • Printing: Möller Druck und Verlag GmbH, Ahrensfelde OT Blumberg, Germany • Cover: © Cleverdis © CLEVERDIS 2017 - Registration of Copyright September 2017 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. www.ifa-international.org IFA International • Tuesday 5 th September 2017 3

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