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Day 5 - IFA International

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Day 5 - IFA

DAY 5 EDITION international Official Daily News Source for International Visitors at IFA Tuesday 6 th September 2011 Hall 23/102 Hall 3.2 / 134 Hall 3.1 / 103 Hall 25/162 Going to Press! IFA reinforces its global position as the "Ultimate Information Source” for media Dinesh Paliwal CEO, Harman IFA continues this year to underline its leading position when it comes to gaining media attention. With an increase in the number of pre-registered international media from 1,453 in 2010 to 1,680 this year, exhibitors are not only here for the show, but to a high degree, for the global press coverage. Companies such as Harman International (CEO Dinesh Paliwal pictured left) are demonstrating their dedication to innovation at IFA, using the show as their “media launch platform”. Harman is part of a renewed movement towards high quality audio. They are also responsible for such advances as the Entune system, blending advanced automotive The iZone @ IFA The ecosystem growing around iPads, iPhones, iPods and other mobile entertainment devices, is becoming an extraordinarily interesting market for retailers. Last year, IFA innovated by creating a forum for those marketing these highly lucrative and often highly innovative products: the iZone. This year, the iZone takes on new dimensions, navigation with connectivity and entertainment features of the latest generations of smart phones. Main target: the press. And for that, IFA is the obvious choice. Harman launched their biggest-ever advertising campaign for the JBL brand with a press screening at their stand at IFA, resulting in a double-hit effect! Read page 37 “IFA continues this year to underline its leading position when it comes to gaining media attention.” with an unprecedented variety of products, and a plethora of new players in the market, here to show their wares. We take a tour of the zone – from page 21. Hall 21./101 Hall 6.2/211 CONTENTS 03 > NEWS 07 > EXCLUSIVE INTERVIEW 16 > MARKET & TECHNOLOGY TRENDS 13 > MADE IN KOREA 20 > THE IZONE 27 > MOBILE ENTERTAINMENT 28 > NEW VISUAL TECHNOLOGIES 32 > SOUND IDEAS 39 > DISHWASHING MADE EASY 40 > THE DIARY OF MISS IFA 41 > SUSTAINABLE DEVELOPMENT INITIATIVES 43 > TRADE NEWS 44 > WHERE TO GO IN BERLIN TRADE NEWS Guillaume Lignot Responsible for purchasing television and video products for the French supermarket giant Carrefour "I spend two or three hours with each supplier, so we have between 12 and 20 appointments during our three-day visit to IFA." See page 43 EXCLUSIVE INTERVIEWS Hiroshi Sasaoka President & CEO, Sharp Electronics (Europe) "From our tenth-generation LCD panel factory in Japan we have a competitive advantage in the field of over-60-inch screens." See page 7 Marco Perino General Manager EMEA of Digital Products and Services, Toshiba "The Integral Imaging concept we use to deliver glasses free 3D was developed in the early 20 th century by the physicist and Nobel laureate Gabriel Lippmann." See page 13

IFA International