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Day 5 - IFA International

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The iZone New Company Is

The iZone New Company Is On The Case NavJack is providing products some of the world’s largest electronics companies By Max Leonard Taipei-based Jack Chen, President of NavJack, came up with his company name when doing OEM work for a satellite navigation device manufacturer. He started the firm in 2008, having been in the OEM game for more than 20 years, making everything from casing to full devices for some of the world’s largest electronics manufacturers. The iPod was a device he knew well, so he turned to making accessories for it, then the iPhone and now, new at IFA, the iPad 2. “We were known for using different materials, and putting them together,” he added. “We use all our techniques, experience and equipment to make these cases.” NavJack’s products are available in plastic, artificial and real leather as well as fibreglass. More unusually, he also uses alloy-look plastic, horsehair, aluminium alloy inlaid with carbon fibre and a new, soft and pliable fibreglass that he says has not been used before. A particularly shiny version of the iPad2 case was even given away to celebrity attendees at the Oscars and the Grammy Awards. Hall 15.1 Stand 105 Jack Chen President of NavJack The Joy Factory Advertorial The Joy Factory present two great accessory lines for tablets and smartphones. The Klick is an iPad stand that is literally revolutionary! It spins 360° and tilts forwards and backwards. It comes in two versions, the Klick deskstand and the Klick free stand. In addition there is a handy Klick wall-mount. Practical and fun it helps reduce the risk of neck and shoulder pain from excessive hand-holding. The BubbleShield are cool waterproof protective sleeves for iPad1,2 and 3 and other tablets. A version for iPhones and other smartphones is also available. These uniquely designed transparent sleeves allow total operability of the device whilst in the sleeve and the double zippers ensure that water stays out, lab tested to IPX5 certification. The BubbleShield are sold in multi-packs and are reusable, disposable and environmentally friendly. Hall 16 Stand 207 www.thejoyfactory.com email: sales@thejoyfactory.com Tel: +1 (949) 216 8888 22

The iZone Sales In The Bag Fashion meets functionality in Golla’s 2011 range Golla’s 2011 bag collection features ontrend colours — green, pink, red, turquoise and gray — and several stylish new models. The new collection includes a vertical slim laptop bag with top handles and a shoulder strap, and cabin and messenger laptop Italian case and bag specialist Tucano has been making products for computers for the last 20 years, recently branching out into a new line of Technogel-based computer stands called FreskoGel. “By increasing the height between the computer and the surface it is standing on, it helps to ventilate it, and it also offers ideal stability,” Tucano Export Sales executive, Elisabetta Caldarola, said. “Other recent product launches include two lines of iPad cases called Magical which comes in the same 10 colours as the iPad 2 and Cornice which has a fold-out cover. Currently the Magical range offers a choice of five rich and adventurous colours, and thanks to the excellent reception we have Golla’s 2011 bag collection: inspired by fashion, lifestyle and technology bags, which offer generous storage space and builtin protection for laptops. Golla’s laptop sleeves and slim covers, meanwhile, are designed for tablets, netbooks and laptops from 10.2 inches up to 17.3 inches. The company has also extended its range of bags for cameras by adding a new extra-small model for compact digital cameras. To Accessorize Your Computer had in the market, we are currently developing more in the same spirit.” Tucano products are distributed globally with Europe, the US, Canada, China, Australia and Russia — the strongest markets. “We are also present in some South The camera bag S is for mirrorless compact cameras, while the M and L versions have been designed for semi-professional SLR and DSLR cameras. “With their unique design, colours and prints, our bags stand out from the crowd,” said Carolin Winter, Golla’s Trade Marketing Manager. “They combine fashion and functionality with attention to detail, durability and excellent quality. As a result, Golla’s products are now turning heads in more than 100 countries.” Winter added: “For Golla, IFA is an excellent platform from which to launch our new collection in an inspiring, dynamic environment. Every year, we meet our existing and potential customers, as well as the media, here in Berlin.” Hall 12 Stand 108 American territories as well as North and South Africa.” Alongside FreskoGel bags and protective cases, Tucano also makes headphones, cables, chargers and portable speakers. Hall 14 - Stand 204 Hall 15.1 - Stand 150 Tucano stand in the iZone www.ifa-international.org IFA International • Tuesday 6 th September 2011 23

IFA International