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Day 5 - IFA International

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news eK/servicegroup

news eK/servicegroup presents electroplus at iFa EK/servicegroup are presenting for the first time at IFA the “Electroplus” brand store and the specialist group HAUSHALT & TECHNIK. The trade organisation began the overhaul of its trade fair events two years ago and, in addition to staging its own trade shows in Bielefeld, its portfolio now includes outside events too. “As a result, in all our areas of business, we now have even better opportunities for presenting our range of services on major industry platforms”, explained Lutz Burneleit, Director Comfort Division, EK/servicegroup. ElectronicPartner, the Bielefeld-based group, is again represented with its own stand at IFA. As Burneleit explained: “The extremely positive feedback from dealers and the media in response to the debut by EK/servicegroup at Home Appliances@IFA 2008 encouraged us to participate again this year.” The group is featuring its tried and tested services such as the electroplus brand store and the specialist group HAUSHALT & TECHNIK in Hall 3.1. “For our customers these concepts represent a good selection of products as well as an outstanding range of services”, explained Eike Hartmann, Sales Manager Home Appliances. “We are therefore confident that we can convince non- EK dealers of the strength of our capabilities”, the sales manager added. Contact: Daniel Kullmann, tel: +49/(0)521/2092234 daniel.kullmann@ ek-servicegroup.de Hall 3.1 / Stand 101 living can be easy… and liFe smarter! FraunhoFer researchers present trailblazing projects “For better living” at iFa Researchers from the Fraunhofer Institutes are at TecWatch, the IFA platform for technology and innovation, to present ways in which they plan to make our lives easier. The areas that they are dealing with consist of Easy Living, Personal Home, Innovative Audio, Smart Interfaces and the Internet of Services, and these all feature in the THESEUS research programme, which is supported by the Federal Ministry of Economics and Technology. Everything is focused on personal requirements, addressing developments such as ultra-flat loudspeakers and multimedia players, the seamless transition between the web, TV and mobile telephones, the contactless operation of appliances and a mobile car-sharing agency. Information is becoming easier to find and manage. Four Fraunhofer institutes are presenting trailblazing research projects in Hall 5.3 at TecWatch 2009. The technology goes almost unnoticed by us but is nevertheless an indispensable part of our everyday lives. The display features the Fraunhofer Institutes for Open Communication Systems FOKUS, the “Heinrich Hertz Institute HHI” for Telecommunications Technology, for Digital Media Technology IDMT and for Integrated Circuits IIS. Hall 5.3 saeco identity remains strong aFter philips acquisition Following the recent acquisition of the Italian coffee legend Saeco, some industry pundits have been wondering whether the brand will disappear. It appears however at this point, following our discussions with representatives of both sides, that the brand will continue to grow on its own, while at the same time the competence of Saeco will be added to that of Philips in the future production of coffee machines for the Dutch giant. In past years, the Philips Senseo machine has created its own category within the hot drinks sector. This year, Philips for the first time is adding a new “angular” version to the Senseo line-up. What was missing for Philips however was the capacity to create and market topline espresso machines, and this has now been resolved thanks to the Saeco deal. Saeco is in fact the European leader in espresso machines for the home. Philips claim this move will strengthen its position in the espresso machine market and lead the brand to become a global leader in the coffee category as a whole. “Since drinking a highquality cup of coffee is a daily essential for many consumers, we want to make it easy for everyone to enjoy the coffee of their choice at home,” says Andrea Ragnetti, CEO of Philips Consumer Lifestyle. “Thanks to Saeco’s expertise, we can now provide this experience to even the most discerning espresso aficionados.” Federico De Angelis, CEO of Saeco, is excited about what the future holds for Saeco at Philips. “By joining forces, our two companies can substantially strengthen our espresso machines business - Saeco could not have found a better new home!” (see more on “the new coffee culture” in our special section - page 21) Hall 4.1 / Stand 206 IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at € 128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : info@cleverdis.com • www.cleverdis.com • During IFA : Press Center – Hall 6.3 – Room 401 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Associate Editor: Jooree Cho • Editorial team: Neil Crossley, Marc Dezzani, Emmanuel Poidevin, Gary Smith, Jo Stephens • Photos: Didier Baverel • Videos: Sacha Le Corroler, Farouk Bounouara, Laurent Masini • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher, Valentina Russo • With the participation of: Laura Howainski, Laura Moessner, Jean-François Pieri, Raphaël Pinot, Masha Polshinskaya, Benjamin Ras • To contact them : first name.last name@ifa-international.org • Cover : © Photo Messe Berlin • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) © CLEVERDIS 2009 - Registration of Copyright August 2009 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjectts contained therein. 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If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. 4 www.ifa-international.org IFA International • Tuesday, 8 th September 2009

news canon iF design winners at iFa Canon are celebrating at IFA, having taken the Gold award at the International Forum Design (iF) communication design awards 2009 in Germany, in recognition of their continued success in technology design. The company received the Gold iF award in the Product Interfaces category for its Digital IXUS 110 IS digital camera. Canon also received an award in the Packaging Sales Packaging category for the Canon PowerShot E1, a digital compact camera. Each year, the iF Awards jury, made up of top-class designers and industry leaders, selects the best in international design amongst 2,500 entries from more than 30 countries across six award categories. The iF Awards have been organised by the International Forum Design since 1953 and are now recognised as one of the most prestigious design awards in the industry. The Canon Digital IXUS 110 IS was particularly commended for the sophisticated design of its interface, which enables fast and easy operation of the camera. The newly developed user interface rotates smoothly on the screen allowing swift actions and no missed shutter opportunities. Of particular note is the ability to select favourites and select pictures simply by shaking the camera. The Canon PowerShot E1 was commended for the simplicity of the packaging design as well as the significantly reduced level of materials used, reducing the impact on the environment. Masaaki Sakai, Senior General Manager of the Design Centre, Canon Inc., commented, “We are extremely pleased that the Digital IXUS 110 IS has been awarded the iF Gold Award. The first Digital IXUS was released in 2000 and has seen many technology upgrades since. Canon has focused heavily on user interface design to improve ease-of-use and experience quality. For the Digital IXUS 110 IS specifically, we have improved the wheel operation to give smoother access to settings and the image library. In receiving this award Canon is further encouraged to design more easy-to-use, high-quality and innovative interface experiences.” Outdoor space, 2200 samsung, canon and tomtom scoop digital liFestyle awards Based on public vote, the Digital Lifestyle Award, announced at IFA, is reported to be the “largest online product selection process in Europe”. With over one million votes delivered, the participants selected the best digital lifestyle products and suppliers. A total of 51 products were nominated in eight categories. The winners in the individual categories included: best television Samsung UE40B8090, best digital camera - Canon EOS 1000D, best mobile application TomTom Navigator. A special prize, the “IFA-Hit”, as chosen by CHIP online editorial staff, was awarded to the Fujifilm FinePix Real 3D W1. “The Digital Lifestyle Award is an acknowledgment that brands are of decisive importance in the world of consumer electronics. By setting the standards for innovation and quality they are the main key to success for customers”, said Mathias Plica, Chief Executive of CHIP Xonio Online GmbH. Erratum: The Sisvel article in the Day 1 edition mistakenly referenced the Sisvel Hall and Booth placement as Hall 5.2/Stand 101. It should have read Hall 2.2/Stand 114. IFA International •Tuesday, 8 th September 2009 www.ifa-international.org 5

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