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Day 6 - IFA International

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  • Berlin
  • Shenzhen
  • Products
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  • Global
  • Consumers
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  • Germany
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Plan of orientation for

Plan of orientation for handicapped Hall 3.1- Stand 109 Hall 25 - Stand 110 14

Exclusive Interview Huawei Targets World Nº1 Spot Fast catching up with Apple and Samsung in Europe, Huawei has become a key player in the global smartphone market Richard Ren President, Western Europe Consumer BG, Huawei Technologies Chinese Telecoms company Huawei is at IFA with an expanded presence and big ambitions. “We want to be world Nº1,” Richard Ren, President, Western Europe Consumer BG, Huawei Technologies told IFA International. “People didn’t think we’d ever be Nº1 in China but we are, so we know we can do it. We are aiming for 15% of the smartphone market worldwide; we expect to be world Nº1 in three-to-five years.” Huawei’s chosen route to the Nº1 spot is via Europe where the company lies third, ahead of Sony and behind Apple and market leader Samsung. “By the end of June this year we had fulfilled our target for the first phase in Europe, which was to achieve a 5% market share. Now the target is to challenge Samsung.” The reason for targeting Europe first, is that all the world’s eyes are on that market. “Almost all premium and luxury brands come from Europe, so if we lead the market there we will build a reputation with the rest of the world,” Ren said. Huawei’s flagship product at IFA is the Mate S Android smartphone. The Mate S We expect to be world Nº1 in three-tofive years has an unconventional design that strikes a balance between the phone’s capabilities and its slick visual appearance. Building on the Mate 7 smartphone, the Huawei Mate S features a full metal shell, a 5.5-inch Amoled FHD screen with 2.5D Gorilla Glass, and side edges that are just 2.65mm. The phone’s arched back and curved surface make it easier and more comfortable to hold. “It has the latest fingerprint technology,” Ren said. The new fingerprint sensor does more than simply unlock the phone or secure payment applications; users can now scroll through photos, answer phone calls and even dismiss an alarm quickly using the fingerprint sensor. The design of the Mate S also acknowledges the current craze for selfies. Equipped with a professional-grade 13-mega-pixel rear camera, it also includes an eightmega-pixel front camera with soft, front lights to improve the quality of selfies. The fingerprint technology allows users to take a “natural selfie” by touching the sensor on the back of the phone, an easier and more natural way to hold the device. The company is also introducing the new Huawei Watch at IFA. Its classic full-circle display prompted Google to inform Huawei that it is the “most beautiful smartwatch on the market”, Ren said. Users can choose from a range of casings and fine leather or stainless steel straps to create a watch to suit their own style. Once the perfect watch has been assembled, users can then choose from a variety of watch faces. Features include a heartbeat monitor and a battery life of up to three days. According to Ren, Huawei’s philosophy is to build connectivity in three areas: between people, via products including the smartphone and smartwatch; in the home via its hybrid set top box; and through the internet of things, its main focus here being the connected car on which it is currently working with Volkswagen. “When 5G is here the driverless car will become a reality,” Ren said. “Meanwhile we are working with VW on a system whereby the smartphone becomes the car’s console. So instead of the driver having to touch the screen in front to operate the car, they can do it on their smartphone instead.” He added: “Volkswagen wants to get into China so the partnership is a perfect one. We have years of experience in telecommunications and they are experts in motor cars.” The consumer experience is at the top of Huawei’s priorities as a company, Ren said. “In the age of the internet the consumer is much better informed today than 20 years ago. So they know what they want. And so we want to do as much for our customers as possible, offer them the best products and the best service.” For example, one goal is to have a service centre every 5km in every market in which the company is active. “If they have a problem, we want to be able to solve it in 24 www.ifa-international.org IFA International • Wednesday 9 th September 2015 15

IFA International