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11 months ago

Day 6 - IFA International

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  • September
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made in japan Regional

made in japan Regional Spotlight Incredible Japan By Gérard Lefebvre - President, Cleverdis FORECAST FOR JAPAN Japan's natural disasters have not caused much interruption among electronics manufacturers as most displays are made outside of the hardest hit parts of the island. Data from research specialist GfK said Japan's 10% share of the €632bn global CE market in 2010 is forecast to drop to an 8% share in 2011, a decline from €63.2bn to a forecast €53.4bn in 2011. For Home Appliances “strong replacement demand” helped to buoy demand for appliances during the first six months of 2011. But it was a “continued consumer trend towards a clean home environment and towards cooking and dining at home” which played a key role. Sales of microwave ovens were up year-on-year during the period, thanks in part to the home-cooking trend. Refrigerator sales cooled after a strong performance in 2010 but sales of washing machines remained solid. Some 2.63 million washing machines were sold in the first half of 2011, up by 4% year-on-year. GfK also found that "strong replacement demand" helped to buoy demand for appliances during the first six months of 2011. When, in March 2011, the entire world observed, horror-stricken, as the terrifying earthquake and tsunami hit north-eastern Japan, more than one analyst pondered over how this country, thrown to its knees, could possibly get back on its feet after such a human and economic catastrophe. Six months later in Berlin, the answer came in the opening keynote at IFA by Masaaki Osumi, Executive Officer, Corporate Senior Vice-President, President & CEO Digital Products & Services Company, Toshiba Corporation. With this legendary dignity, unique to the Japanese, Osumi-San explained that the events of March were a great lesson for them to “once again recognise the importance of what they had forgotten”, and that the necessity of returning to the basics, notably the “kizuna” (the bond) had become apparent. It is thus on these fundamentals that Japan intends to rebound in order to create a sustainable society, and for Japan to re-emerge yet again as a formidable winning nation. The entire team at IFA International expresses its solidarity with the Japanese people, as well as our admiration for Japan’s major enterprises, including Panasonic and Toshiba, who, as the events unfolded, immediately went to the aid of those worst affected. At IFA 2011, Japan is definitely back on its feet. CEATEC and IFA Strengthen Ties Japanese tech fair spreads positive message despite Tohoku earthquake Interview by Richard Barnes At Saturday’s CEATEC press conference, Jens Heithecker, Executive Director of IFA and Vice-President of Messe Berlin, highlighted the strong alliance between IFA and the CEATEC Japan exhibition. “We feel really close to Japan,” said Heithecker, before outlining his admiration for the Japanese technology event. While IFA is an exemplary product show, he said, CEATEC is very much a technology show and the best place to see the latest innovations before they launch on to the market. It was a sentiment much appreciated by the representatives of CEATEC who, like all Japanese organisations and companies at present, have been profoundly affected by the Tohoku earthquake and tsunami. Takashi Ohyama, Director of the Japan Electronics Show Association (JESA), acknowledged the mutual respect between IFA and CEATEC, which takes place this year on October 4-8. “The fair needs partnerships,” he added, before announcing that the event will join forces with the 42nd Tokyo Car Show. “Together, we will communicate to the world that we are one,” Ohyama said. Highlights at CEATEC 2011 will include the Smart Community Innovation 2011, a social system that balances environmental concerns with a comfortable lifestyle. This is achieved through the use of renewable energy and the effective utilisation of electricity throughout an entire region. There will also be an introduction to the activities of the IT and electronics industries towards the realisation of a low-carbon society. Also speaking at the conference was Yukoh Matsumoto, Co-Founder, Principal Architect President and CEO of TOPS Systems Corporation, who ran through the development of a configurable multicore microprocessor called Topstream, and the development of personal mobility robots. “Together, we will communicate to the world that we are one” JESA’s Takashi Ohyama focusing on partnerships 26

made in japan Regional Spotlight The 70-Inch Question Is Europe ready for Sharp’s super-sized LCD screens? Ichiro Shimizu Group Deputy General Manager, Audio-Visual Systems Group; Division General Manager, LCD Digital Systems Division III, Sharp Interview by Richard Barnes With its AQUOS televisions featuring Quattron technology, Sharp was the first LCD TV manufacturer to add a fourth colour to the traditional RGB filter. But the new panel design also enabled increased energyefficiency in large-screen sets, which are starting to make big inroads into the US market. Ichiro Shimizu, Group Deputy General Manager, Audio-Visual Systems Group and Division General Manager LCD Digital Systems Division, says the European zone could also, contrary to popular belief, be a good market for 60- and 70-inch models… We are very happy with the ever-improving picture performance that we are achieving with the Sharp AQUOS line, so now, we want to increase the size. We have already introduced bigger screens in the US and, as a consequence, our market share for 60- and 70-inch screens has hit approximately 70% in the past few months. We are also marketing these models in China and Japan. We are demonstrating our 60- and 70-inch models at IFA because we believe that there are potential customers for these larger screens in Europe as well. We are aware that the price for the bigger models is relatively high, but now that we are starting to see real competition in this segment in the US, we are doing our best to make the price more competitive. One of our main objectives here in Berlin is to find out from consumers and dealers if “We believe that there are potential customers for larger screen LCD TVs in Europe” the European market really wants a TV as big as the 70- inch LCD. Why should someone buy a large LCD TV rather than a plasma screen? We understand plasma is more common for bigger screens. There are some questions about the economies of scale with LCD, but our Sakai LCD plant is able to produce very big LCD screens at a competitive price. In fact, the biggest issue, especially in Europe, is the environmental aspect — and our LCD TVs are very energy efficient. Hall 18 Stand 102 The Lightness (and Thinness) of Being Toshiba Toshiba shows its world-class tablet and world’s lightest laptop in a 33.8cm (13.3-inch) platform By Bob Snyder Nothing is shaking up the world of PC hardware more than the advent of tablets. Toshiba, recognised for its history of leadership in notebook technology, comes to IFA with its new premier tablet and notebook concepts. “At only 7.7mm thin and 558g with full 10.1-inch screen, the new Toshiba AT200 tablet is built to exceed expectations,” said Gabriel Willigens, Head of Product Marketing/Planning and PR, Digital Products and Services, Central Europe. “It offers the wide-view display plus web browsing that match the tablet user’s preferred capabilities.” Toshiba AT200, featuring Android 3.2, Honeycomb, offers an attractive alternative to the iPad. “There are a lot of people who don’t want to be imprisoned in a closedgarden system,” Willigens observed. With a 10.1-inch tablet that is thinner than iPad or Galaxy Tab 10.1, it is easy to overlook the other part of the Toshiba mobilecomputing story: the new Ultrabook 33.8cm (13.3 inch) laptops. Toshiba Europe has unveiled its first Intel Core processorbased Ultrabook devices, Portégé Z830 and Satellite Z830. At only 1.12kg in weight and 15.9mm thin, the Z830 series is the world’s lightest 33.8cm (13.3 inch) platform. Available in Q4 2011 in Europe, the Z830 series is about 20% lighter and 40% thinner than the earlier ultra-portable Portégé R830 series. The merger of Toshiba’s TV and IT divisions reached local level in EMEA just a month before IFA began, but the results can be seen in some of the Toshiba launches here at IFA. These ultra-thin, ultralight Toshiba products may be world-class in mobility, but they also designed with so many engineering details that they are also ultra-smart and ultra-powerful. For example, the ultra-slim Toshiba AT200 tablet comes with a highresolution 25.7cm (10.1 inch) capacitive LCD panel with LED backlight, 1280 x 800 pixels (16:10) and multi-touch support. It comes loaded with micro-USB, micro-SD, wi-fi, Bluetooth and micro-HDMI. And it has front and back HD cameras, stereo speakers, Adaptive Sound Device Enhancer (an algorithm to maximise sound), Sound Masking Equalizer (identifies and enhances sound when masked or distorted by surrounding noise), Adobe Flash support, and access to more than 250,000 apps on Android Market and Toshiba Places. Hall 21 Stand 101 Toshiba’s Gabriel Willigens and the Toshiba AT200 tablet www.ifa-international.org IFA International • Wednesday 7 th September 2011 27

IFA International