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Day 6 - IFA International

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I See You The world of cameras and camcorders is a fascinating and dynamic segment where frame rates are climbing rapidly and prices for ever more advanced technology are dropping, democratising the art of filming and taking pictures like never before… Cameras On The Rebound Global revenue from digital still cameras to top .5bn by 2015 Following a downturn in 2009 as a result of the challenging economic climate and the increased strength of the Japanese yen, the global digital still camera (DSC) market began to recover in 2010. DSC unit sales are expected to rise even faster between 2011 and 2012, and then continue a steady growth rate over the forecast period, delivering worldwide revenues of approximately .5bn by 2015, according to research by In-Stat. “The DSC market will continue to evolve over the next five years,” said Stephanie Ethier, Senior Analyst at In- Stat’s Mobile Internet Group. “Semiconductor vendors have a renewed opportunity to address these new demands by supplying solutions to DSC manufacturers looking to differentiate from the competition on features such as sensitivity, image quality and video functions.” Ethier predicted that compact DSC revenue would remain relatively flat over the forecast period. She added, however, that the technology would continue to improve due to features such as back-side illumination (BSI), sensors that increase small opticalformat CMOS sensitivity, allglass lenses, auxiliaries like Bluetooth, wi-fi and GPS, and the start of stereoscopic and stereoscopic-like imaging. Further research findings indicate that, during the same period, revenue growth in interchangeablelens DSCs will surpass that of compact fixed-lens cameras, as sensor pixel sizes become less important than image quality. In-Stat also expects semiconductor vendors to continue to take advantage of the opportunities in sensors, image processors, inertial (MEMS) components and microcontrollers. Also by 2015, interchangeable lens DSLR and various implementations of mirrorless cameras will account for 40% of worldwide DSC revenues. Compact-camera ASPs (average selling prices) are expected to see minor reductions, as the decreasing cost of most electronics and camera bodies is offset by introductions of larger area sensors and higher quality lenses. Zoom With A VieW Sony’s unveils two new Handycam camcorders with ultra-zoom capability Sony is showing two new standard definition Handycam camcorder models, which the company says will pull distant objects closer than ever, with an ultra powerful 67x extended zoom range. Handycam DCR-SR21E delivers generous recording times, says Sony, while storing up to 61 hours of standard definition video on its 80GB built-in hard disk drive. Both Handycam models are packed with smart features. The Sony’s 57x optical zoom lens delivers frame-filling closeups, while the extended zoom boosts maximum magnification to 67x. SteadyShot image stabilisation keeps things crisp and clear, reducing the effects of camera shake when filming handheld. For portraits, the face detection feature automatically finetunes exposure for more natural looking faces. New to entry-level Handycam models, the Intelligent Auto mode recognises up to 18 different scene combinations – from portraits and landscapes to night views. Focus, exposure, colour and other settings are adjusted automatically for best results, whatever the situation. The DCR-SX21E and DCR- SR21E are loaded with features to help anyone shoot better-looking videos with ease, says Sony. And a conveniently-placed button switches on the built-in LED video light to illuminate indoor scenes or night-time shots. Hall .4.2 Stand 101 Sony Handycam DCR-SR21E 30

I See You New Camera Angles Ever more powerful processors are driving the camera market forward. There are higher resolutions, lower noise levels, faster responses and slower motion for the pros — and, for the hobbyists, lots of fun, imaginative, interactive gadgets. Hybrid digital still and video cameras have also arrived, with some even capable of shooting high-res stills and HD video simultaneously. IFA International takes a snapshot of some of the latest models on the market… SamSung multiView mV800: flipping marVellouS SAMSUNG mv800 Samsung has unveiled its MultiView MV800 camera at IFA. With its striking Flip-out display, users have the freedom to cover their images from different angles. It has a 26mm wide-angle lens, 5x optical zoom and shoots with 16.1 megapixels resolution. The MultiView MV800 comes with a Smart Touch 3.0 screen, allowing users to drag and launch the icons of their choice with a single touch. It has a flexible picture-in-picture feature, allowing you to resize and move the smaller picture. The 3D photo feature enables users to enjoy 3D quality images by connecting the camera to a HD-TV set. With Live Panorama, users can capture an entire wide-angle scene by just holding on to the shutter button and making a sweep. The Magic Frame and Funny Face features add a fun element. Hall 6.2 Stand 204 fuJifilm X10: eaSy-to-handle pro-Camera The Fujifilm X10 has a larger sensor (2/3") and body than the usual point-and-shoot camera. It also has an array of control dials for instantaccess settings, which allows its pro-features to be easily used by the casual photographer. One innovation is the introduction of a 4x zoom lens with a zoom ring that doubles as an on/off switch. To turn the camera off, just zoom an extra step past 28mm on the wide end and roll the ring to the off position To turn it on, just start zooming into the subject. A round dial on the back of the camera enables manual focus. Fujifilm has included a handy 'level bar' to make sure that the horizon in your photographs is consistently flat. The X10 arrives at retail in October. Hall X19 Stand 213 Fujifilm X10 : front view Fujifilm X10: back view Sony's SLT-A77 Sony alpha a77: treat your inner proS The JVC GC-PX10 is a hybrid digital camera that takes 12-megapixel stills and 1080p Full-HD video sampled at 36Mbps with up to two hours recording time. The GC-PX10 supports consecutive still shooting at 50 shots/second, as well as high-speed video shooting at 250 frames/second to yield slow-motion footage at onefifth of normal speed. Image resolution in this mode is VGA (640x360). Its L shape is designed for stable shooting of both stills and videos. The 6.16x4.62mm sensor back-illuminated CMOS is supported by JVC’s FALCONBRID high-speed processor. Other features include a Konica Minolta HD lens with 19x dynamic zoom and optical-image stabilisation, a tiltable The Sony Alpha A77 series is a top-end shooter packed with features. The latest refinements in Sony's Translucent Mirror Technology make the SLT-A77 ( 77) and SLT-A65 ( 65) one of the quickest, most responsive interchangeable lens cameras in their class. The SLT-A77 delivers JVC gC-pX10: equal priority to Video and StillS 3-inch Touch Panel monitor, K2 technology for highquality sound, a 32GB internal memory, HDMI output and bundled LoiLoScope FX software. The JVC GC-PX10 will be in shops this month. Hall 5.2 Stand 104 a 19-point autofocus system with 11 cross-type sensors, as well as a 50ms front-shutter curtain. The Bionz Image Processing Engine suppresses colour and luminance noise, giving enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail with 24.3 megapixel resolution. The JVC GC-PX10 : back view three-inch LCD viewfinder has a three-way tilt system for optimal viewing. The camera also has an AVCHD video-shooting capability and a 12-frame-per-second burst-shooting mode. The Alpha A77 hits the stores this October. Hall 15.1 Stand 124 JVC GC-PX10 : front view www.ifa-international.org IFA International • Wednesday 7 th September 2011 31

IFA International