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Day 6 - IFA International

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Day 6 - IFA International

Yes, We Did It! The IncreDIble challenge of counTerIng The recessIon PaYs off aT Ifa 2009! DaY 6 Wednesday 9 th September 2009 Hall 5.2 Stand 101 Jens Heithecker, IFA Executive Director “Against all odds”, Messe Berlin and gfu, organisers of IFA appear to have pulled off an amazing coup by making the 2009 edition more successful in many ways than the previous record edition, despite gloomy economic times. In the run up to the show, the Obama catch-cry “yes we can!” was echoed by Messe Berlin COO Dr Christian Göke, who even back in April, during the international press event in Malta described the show as being “solid as a rock”. The unmitigated success of the show is primarily due to the change in tack last year by the organisers, turning IFA into Home connectivity is no longer a just a dream. We have arrived at a time when your refrigerator can tell your mobile phone to remind you to pick up the milk or that your music can be played wirelessly in every room of the household. Indeed the different advances in home networking have finally opened the doors to true convergence. IFA has become the cradle of unlimited connections "… The stage is set for an incredible 50th edition in 2010." the “Consumer Lifestyle” show, encompassing home appliances, and thus now, more than ever, becoming a true reflection of the marketplace. This success is also largely due to the formidable work over the years by the IFA team under the direction of Jens Heithecker (left) and Dirk Koslowski (IFA Senior Project Manager). The stage is set for an incredible 50th edition in 2010. … See full article page 4 Creating the Fully Networked Home between all the devices in our daily lives. Connectivity is thus bringing a new dimension to the household, with digital contents no longer limited to their primary source. See special page 10 Hall 4.2 conTenTs 04 > NEWS 07 > EXCLUSIVE INTERVIEW 09 > MARKET & TECHNOLOGY TRENDS 10 > SPECIAL FEATURE: HOME NETWORKS 15 > SPECIAL FEATURE: SOUND GEAR 21 > PRODUCT TRENDS 33 > GREEN PAGE 34 > TRADE NEWS 37 > WHERE TO GO IN BERLIN eXclusIVe InTerVIeWs hiroshi sasaoka CEO Sharp Electronics Europe “Sharp is bringing forward the start of production at what is billed as "the world's most advanced LCD plant…” See page 7 egon Minar CEO, Navigon “We’ve been able to create the pre-requisites to maintain and even improve our current market position in spite of the crisis.…" See page 25 DREAM WITH YOUR EYES OPEN EXCLUSIVE PREVIEW OF THE MOVIE AVATAR HALL 5.2 ONLY IN CINEMAS DECEMBER © 2009 Twentieth Century Fox Film Corporation. All rights reserved. www.ifa-international.org PAN_Avatar_230x60_IFA_Int_Cover_39L.indd 1 21.08.2009 13:39:43 Uhr

IFA International