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IFA International 2016 Preview Edition

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CONSUMER LIFESTYLE

CONSUMER LIFESTYLE Trends in Consumer Electronics at IFA 2016 Fascinating images, UHD movies, virtual reality, smart networks, 3D scanners As the world’s leading trade show for consumer electronics, IFA 2016 will be show-casing innovations non-stop from 2 to 7 September. As In time for the most important time of the year for sales, IFA offers a comprehensive overview of the latest innovations and world firsts: screens for fascinating HDR images, movies for the new UHD Blu-ray discs, eyeglasses and cameras for virtual reality applications, security, comfort, and energy efficiency through smart networks, sensors for fitness and health, superfast 3D scanners, unlimited music offerings from streaming portals and much more. UHD WITH HIGH DYNAMIC RANGE HDR is part of the “new normal” – and the first devices produced according to these standards are already on the market. They can be identified by a logo with the words “Ultra HD Premium”. LCD HDR screens that meet these specifications must have a peak brightness of at least 1,000 nits – the international unit of visiblelight intensity, which is often more confusingly described in candela per square meter (cd/m2). Screen brightness levels of 400 nits are still common values today. The Ultra HD Premium specifications allow slightly lower peak brightness on screens using OLED technology, because they are inherently unable to emit as much light as their LCD counterparts at present. On the other hand, they are able to achieve much deeper black levels – and depict even dark scenes in fine detail. Consequentially, they are able to achieve quite similar levels of contrast. The new “Ultra HD Premium” logo indicates another level of demanding parameters. For example, Ultra HD Premium means a bit depth of 10 bits per pixel, where the previous norm was 8 bits per pixel. The reason is obvious: an improved contrast ratio requires code that allows more detailed differentiation. This is also necessary if screens are to be capable of depicting a greater range of colours. According to the experts, the specifications attached to the UHD Premium logo stipulate that televisions bearing this logo should be able to depict the range of colours recommended by the international standards organization ITU under Rec. 2020 for the UHD future. UHD MORE HOLLYWOOD MOVIES, AND MORE OF OUR OWN CREATIONS There are already many digital cinema productions that take full advantage of the capabilities of the latest © Messe Berlin GmbH FRITZ!Box 7580 by AVM Jabra SPORT PULSE by GN ReSound www.ifa-international.org IFA International • Monday 29 th August 2016 25

IFA International