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IFA International 2016 Preview Edition

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PREVIEW EDITION Hall 21

PREVIEW EDITION Hall 21 B / 102 Monday 29 th August 2016 Hall 3.1 / 109 Hall 6.2 / 204 CONTENTS 03 > NEWS 15 > KEYNOTE PROGRAMME 17 > CONFERENCES & EVENTS 18 > TRADE TALK 20 > EXCLUSIVE INTERVIEWS 25 > CONSUMER LIFESTYLE – SNEAK PEEK 35 > SPOTLIGHT ON TAIWAN 36 > WHERE TO GO IN BERLIN TRADE TALK Karl Trautmann Member of the management board, ElectronicPartner We are switching from an analogue sales process to a digital, multichannel-supported approach. See page 19 THOUGHT LEADERS Jens Heithecker Senior Vice President Messe Berlin Group, IFA Executive Director … This year, I believe we will see more innovations at IFA than ever before. See page 4 A Hotbed of Innovation IFA 2016: electrifying industry growth – highlighting global thought leadership Harriet Green GM, IBM Watson IoT, Commerce and Education See exclusive interview page 20 It’s that time again: the moment of decision for all retailers when it comes to stocking the shelves for the most lucrative sales period of the year. IFA brings together the entire global community in all fields of technical consumer goods, which increasingly interact together – as part of the smart home, the smart nomadic lifestyle and indeed a smarter world. Last year, the buzzword was “connectivity”, but in many cases it was still just a concept. This year, all key players at IFA have connected products hitting the market that will transform people’s lives in ways we’d never imagined before. Indeed, we are at a turning point – as will be highlighted in what is set ALL KEY PLAYERS AT IFA HAVE CONNECTED PRODUCTS HITTING THE MARKET THAT WILL TRANSFORM PEOPLE’S LIVES IN WAYS WE’D NEVER IMAGINED BEFORE. to be an extraordinary keynote by Harriet Green, GM, IBM Watson IoT, Commerce and Education (pictured left) entitled - fittingly, “The Internet of Things: Changing the way we live” (see interview page 20). SNEAK PEEK Mark Hüsges Managing Director, Loewe We are restructuring all aspects of the company…” See page 23 Start to work on your shopping list before arriving at the show thanks to our exclusive preshow round up of key trends and products that will mark the 2016 edition of IFA. The pre-IFA media-only events give us the chance to have a “sneak peek”. Check out what’s new – from page 25.

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