DAY 6 EDITION Wednesday 5 th September 2018 Hall 3.1 / 102 Hall 6.2 / 203 Hall 8.2 / 101 CONTENTS 03 > NEWS 11 > IFA NEXT 13 > TRADE TALK 14 > EXCLUSIVE INTERVIEWS 16 > NOMADIC LIFESTYLE - PART 2 20 > SPOTLIGHT ON JAPAN 21 > WHERE TO GO IN BERLIN Projecting the future of mobility IFA 2018: the starting grid of a new kind of auto race TRADE TALK Chen Zhang CTO, JD.com Advanced big data analytics are increasingly providing brands and consumers an enhanced shopping experience. See page 13 THOUGHT LEADERS Dr I.P. Park President and Chief Technology Officer, LG Electronics There is some way to go before devices become as intelligent as humans. See page 15 John Schoenbeck Director Strategic Partnering, BMW Designworks Read exclusive interview page 14 As technology becomes omnipresent in all parts of our daily lives, we are also racing towards the future when it comes to how technology applies to mobility. This year, IFA celebrates the premiere of Shift AUTOMOTIVE, a conference focusing on mobility – looking at how automotive technologies will change our way of thinking, living and driving. IFA is addressing these issues along with another global leader in event organisation – the Geneva International Motor Show, with the first event taking place at IFA this week. Will drivers and passengers see transport disruption as a threat or an opportunity? Will new technologies make driving more complex, or less? What happens when drivers become passengers? And are people ready to switch from owning a car IFA 2018 REALLY IS THE PLACE WHERE YOU CAN DISCOVER THE FUTURE TODAY to subscribing to mobility experiences? The event looks beyond technological breakthroughs and investigates whether consumers are ready for the change ahead. IFA 2018 really is the place where you can discover the future today. NOMADIC LIFESTYLE (PART II) Waichi Sekiguchi Senior Staff Writer, Nikkei The Japanese broadcasting company NHK is trying to push 8K, and the government is very supportive of that project. See page 20 In today’s edition, we take a second look at “nomadic” products at IFA 2018… that is to say any device you can carry with you. That leaves a lot of choice. In this edition, we take a closer look at the overear headphone sector, complete with a buyers’ guide put together by one of the experts from EISA – the global industry organisation behind the highly renowned annual awards here in Berlin each year at IFA time. Read our special section from page 16.