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IFA International Review - 2018 Edition

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The 2018 Review edition of IFA International, the official daily of the IFA Berlin show.

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Region SPOTLIGHT ON KOREA ETRI unveils advances at IFA NEXT Korean research institute underlines country’s status as ICT powerhouse KOREA’S SMI BRINGS SOUND CAMERA TO IFA Innovative lightweight device isolates troublesome noise sources At IFA Next 2018, South Korea’s government-funded research institute ETRI unveiled five technologies showcasing Korea’s status as an ICT powerhouse and boosting global commercialisation. The first technology introduced by ETRI was a virtual infrastructure solution for a high-speed cloud service. This technology helps enable a cloud infrastructure service, which quickly and safely provides a virtual desktop while allowing the storage of large-scale data whenever and wherever needed. The second technology was ultralow latency optical access technology. In the future, we will live in a world where information can be transmitted in an instant, as if we could feel the transmission with our hands using a sense of touch, i.e., the era of the textile internet. Various ultra-realistic broadband media services characterised by augmented reality and virtual reality, as well as ultra-low latency services including drones and robot control, can be actualised via these optical access networks. The next technology introduced was semiconductor technology for vision intelligence. This is a microchip technology allowing AI to recognise objects to the degree that humans do. This AI technology is capable of identifying and finding the location of any everyday object. Its ultra-low power consumption design allows the device to serve as a human-level vision intelligence sensor, even in mobile devices, with only a small amount of energy usage. ETRI’s fourth ingenious technology advance is hazardous media information protection technology. The technology is used to eliminate the harmful effects of media sources by analysing the correlation between various media sources and the corresponding information they provide, as well as investigating the characteristics of media users. By doing so, the technology aims to protect information and relevant knowledge from reckless distribution and use. The last technology to be introduced was Human Body Communication technology. This technology is a signal transmission technology that transmits information, such as personal authentication, payment information, and sensor measurement information, via human body peripherals Korea’s SM Instruments was at IFA with its SeeSV-S205, a real-time sound camera which implements FPGA-based high-speed beamforming technology. It was developed for noise source detection, and also performs excellently on stationary noise sources. It is capable of capturing 25 images per second and has a highly sensitive microphone that detects small annoyance sounds immediately. SeeSV-S205 is a handheld sound camera. It visualises sound in colour contours, similar to the way a thermal camera visualises temperature. When developing/ repairing home appliances, vehicles or vessels, engineers can quickly spot the source of noise such as buzz, squeak and rattle, which is difficult to detect otherwise. Noise from industrial products may imply design faults, abrasion of components, or other problems. However, it is not easy to spot the noise source with bare eyes and ears. A sound camera can be useful in this situation. But existing models were large, thus could only be used on a tripod. Installation was complicated, and exploration of upper/lower surfaces or narrow spaces was hard. Its major application is for Buzz, Squeak and Rattle (BSR) noise source detection as well as Noise, Vibration and Harshness (NVH) source visualisation. The unique design of SeeSV-S205 makes accurately measuring sound easy. Now it is possible to carry a sound camera anywhere to perform measurements. A Sound Camera has traditionally been heavy and expensive. However, the SeeSV-S205 has an ergonomic design and weighs only 1.97 kgs. It also has a highly competitive price. SeeSV-S205 is based on the latest FPGA technology, which makes it possible to integrate signal conditioning, data acquisition, filtering, and beamforming processing into a single chip. SMI’s FPGA is fast; it generates 25 sound images per second with accurate resolution. SMI’s single FPGA does not need high electrical power and is driven by Power of Ethernet (POE). SeeSV-S205 uses highly accurate MEMS microphones for portable, fast, and accurate measurements 30

HOSPITALITY / RESTAURANTS / BARS www.ifa-international.org HOSPITALITY / RESTAURANTS / BARS The Reichstag, Brandenburg Gate and Checkpoint Charlie are the city’s most famous sites but the real Berlin is found in polyglot backstreets and neighbourhoods; this time in the district of Kreuzberg. The once working-class and now sought-after Kreuzberg district is known for its diverse people, its international restaurants and cafes, and of course its all-night clubs and bars. To best appreciate the areas peculiar charm, its best to stroll around its very different neighbourhoods. To start your day in Kreuzberg, head to the neighbourhood cut by Graefe Strasse and flanked by the Landwehr Canal, where you wander rustic oak-lined boulevards ringing with bicycle bells and overhung with pretty flowering tenement balconies. Pass the bookstores, quirky liquorice shops and Turkish delis as their doors lazily open, until stopping at Brandi Espresso Bar (Dieffenbachstrasse 63) for a robust coffee and perfect pain au chocolat or panini. Wandering east along the canal, continue to Maybachufer until it becomes the Turkish Market, a souk-like mile where head-turning fragrances permeate alleys with stalls selling fruit and vegetables, fabrics and handmade curios (only on www.ifa-international.org CLUBS / EVENTS / SHOPPING / CULTURE Berlin Governing Mayor Michael Müller wants to welcome new arrivals by showing why “24/7, 365 day a year” Berlin is such a special city. We asked him to tell us more about Berlin. Berlin is a vibrant metropolis with a unique history. Here the world is at home amid a unique cultural landscape that includes club culture but also wonderful nature and plenty of space for relaxation. People are connected by the feeling of freedom and open-mindedness in this city. My tip for the first time in Berlin: Try not to do everything because you’ll surely want to come back. What makes Berlin so different to any other German city? Berlin is big and colourful and has a unique blend of visible history, contemporary culture, a vibrant start-up scene, but also a lot of space for nature and recreation. All this is combined with a sense of freedom that you can enjoy and experience at Tempelhof Field (the former central airport turned public park) as much as in a Späti (late night general store where locals also gather for a drink) in your favorite neighbourhood. Are there any exhibitions or events happening in Berlin this summer that you particularly recommend? Berlin’s summer of 2018 has so far been a very sporting summer, especially in terms of athletics. We Tuesdays and Fridays; art and flea markets happen over the weekends). You’ll find all the pan-continental flavours here – from African stews and German poppy-seed cake to Palestinian hummus and Italian tomatoes – with buskers entertaining the masses on the waterside deck. Here you’ll see a cross-section of the entire city. Nearby Bergmannstrasse is one of Berlin’s best-preserved neighbourhoods and offers pristine Prussian architecture (especially around Chamissoplatz) and a sheer abundance of food. Start at the Marheineke Markthalle (Market Hall), where you can pick up wine, cheese and regional delicacies before snacking at counter bars serving Greek, Italian, Vietnamese and more. At the opposite end of the street you’ll find Viktoriapark, a veritable mountain in an otherwise flat landscape. It’s crowned by a monument hosted the Para European Athletics Championships and the European Athletics Championships, and in early September “Berlin flies!” (from pole-vaulting to longjumping) will take place in front of the Brandenburg Gate. The Berlin Marathon follows on September 16. But the biggest festival of the year takes place between October 1-3, when Berlin invites you to celebrate the Day of German Unity under the motto “Only with you!” One million guests are expected at the huge street party. It was thanks to the common will and trust of the European and international community that German unity was possible. We look forward to millions of visitors from all over the world. Next year it will be 30 years since the fall of the Berlin Wall. Is the city now truly unified? The pursuit of new possibilities and freedom are today inseparable from Berlin. We are united by this shared attitude to life. This is another reason why Berlin is so attractive to many people. It is important to reflect more on common values and unity in Europe. Our city makes a big contribution to this. IFA International • Monday 27 th August 2018 CLUBS / EVENTS / SHOPPING / CULTURE that marks Prussia’s liberation from Napoleon and, from this vantage point, you can spy the city like the angels did in Wim Wenders’ film, Wings of Desire. It’s a perfect spot to watch the sun go down over the city before exploring some of Kreuzberg’s endless eateries and watering holes. IFA International • Monday 3 rd September 2018 © Thomas Keller 37 © Thomas Keller 53 HOSPITALITY / RESTAURANTS / BARS Along the Spree river from Mitte, Friedrichshain is another former East Berlin district that has become a hub for visitors who want to explore both the city’s compelling past and inspiring present. Known for its classic Soviet-inspired architecture on Karl-Marx- Allee, or its famous Sunday market on Boxhagener Platz - part of a vibrant, upcoming neighbourhood jammed with bars and restaurants - Friedrichhain’s landmark is the turreted Oberbaum Bridge that crosses Berlin’s major river. The bridge was a major checkpoint that divided East and West Berlin in the Wall years, while today it’s a popular thoroughfare where amplified rock bands, performers and musicians serenade the human ebb and flow taking in the view over Berlin. Nearby is the storied East Side Gallery, a long stretch of the former Berlin Wall that has been a fresco upon which artists from around the world came to express ideas of freedom as the Iron Curtain fell. The paintings – including 1990’s Fraternal Kiss (above) by Russian Dmitri Vrubel, a doomed final embrace between Russian and GDR leaders – symbolise the ongoing struggle for an open and tolerant city. Among the plentiful accommodation options in the area is the Michelberger Hotel on Warschauer www.ifa-international.org HOSPITALITY / RESTAURANTS / BARS Peaceful, poignant, impressive, the memorial dedicated to Soviet soldiers in Treptower Park in Berlin reminds visitors about the inferno of the Battle of Berlin and the 80,000 dead on Russian side. The Memorial cannot fail to impress while its layout will remind of the emerging Cold War of Post-war Berlin. 2019 will see the 30 th anniversary of the disappearance of the Berlin Wall. While memories of Berlin division are fading step by step each passing year, they are still areas in Berlin bearing memories of this dark time in the city’s history. One of the most striking structures is the Soviet Memorial in Treptower Park. Ride up to Schlesiches Tor Underground Station (U-Bahn) and walk along Schlesische Strasse. You pass a 10-meter high watchtower, which actually used to be the command post for 18 watchtowers along the Berlin Wall. You then officially enter former East Berlin, with Puschkin Allee taking you to the Park. Back to 1946, the Council of the Soviet Military Administration of Germany organised a competition to build a grand memorial to the Soviet liberation of Germany from National Socialism. Work started in 1947 for an official opening on May 8, 1949, on time for the fourth anniversary of the end of WWII. The layout is majestic. The entrances to the memorial are defined by massive arches. Wide paths with weeping birch trees take visitors into a three-meter www.ifa-international.org Strasse. A century-old industrial building has been transformed into stylish accommodation for travellers on small or more expansive budgets, while the Hotel boasts one of the best lounge bars east of the Spree, a homey, high-design hang-out that includes a courtyard/beer garden where events and concerts happen year-round. Karl-Marx-Allee in Friedrichshain was the Champs- Élysées of East Germany and its grand apartment buildings once called “workers’ palaces” are equally impressive today. Stretching for two kilometres from granite statue of "Mother Homeland”, followed by two huge stylized Soviet flags sculpted of red granite. Two kneeling soldiers at the bottom of the flags are mourning the 80,000 dead. Limestone sarcophagi stand on each side of the central area and symbolize the then 16 Soviet Republics. Their reliefs in typical style of Socialist realism illustrate scenes from the "Great Patriotic War" waged from 1941 to 1945. CLUBS / EVENTS / SHOPPING / CULTURE Alexanderplatz in the city centre to Frankfurter Tor, the Soviet-designed boulevard contains some of Berlin’s best modernist architecture, including the Kino International cinema and Cafe Moskau. This is where a workers’ uprising started in 1953 but was soon put down with the help of the Red Army. But these days another revolution is happening in the back streets to east of Warschauer Strasse, an area thick with bars, clubs and restaurants since the Wall fell almost 30 years ago. IFA International • Friday 31 st September 2018 CLUBS / EVENTS / SHOPPING / CULTURE The heart of the memorial is however a conical hill bearing a crypt that also serves as the pedestal for the memorial’s central figure, a Red Army soldier holding in his arm a rescued child. The statue is 30 meter high while inside the crypt, a mosaic shows the 16 Soviet Republics. At the feet of the soldier, a lowered sword covers a destroyed swastika, symbol of National Socialism defeat… IFA International • Tuesday 4 th September 2018 © Thomas Keller 29 © Thomas Keller 77 HOSPITALITY / RESTAURANTS / BARS 70 Peacock Island Castle HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE In the early 19 th century, Berlin became home to the romanticism movement. The southwest district of Zehlendorf, just facing the city of Postdam, turned into Berlin most romantic corner with a string of castles and gardens inspired by Rome and Ancient Egypt. Lake Wannsee is a very popular destination for locals. It has one of the biggest inland beaches in Europe. In summer, the beach is crowded along its 3.5 km of white sand while sail boats contribute to the holiday atmosphere of the place. Boats are plentiful to do a Wannsee tour up to Glienicke. Many companies organise a 7-Lakes Tour which connects Wannsee to Postdam. It is possible however to go out at Nikolskoe and transfer to a small ferry to reach Peacock Island. The place looks to come out of a fairy tale book. In 1794, Prussian King Friedrich Wilhelm II commissioned carpenter Johann Gottlieb Brendel for a castle and dependences on a small islandl. The King gave this summer residence to his mistress, Countess Wilhelmine von Lichtenau. A fake while gothic and renaissance ruin was constructed in the midst of a large meadow surrounded by forests. A cow farm was built in the style of a gothic monastery, while between 1820 and 1830 an aviary as well as a Palm Tree Conservatory EXERGUE were added. Gardens were later redesigned in the romanticism style by gardener Peter Joseph Lenné. To add a further touch of magic to the place, free range peacocks just stroll around the area, shouting and totally indifferent to visitors! Taking back the ferry to Nikolskoe, there is a possibility to catch again a boat to further sail to Glienicke, the quintessence of romanticism. At the extreme tip of Berlin, a few meters away from Potsdam, the famous architect Karl Friedrich Schinkel built in 1826 for Prince Carl of Prussia a castle similar to a Roman mansion. A UNESCO World Heritage today, Glienicke castle and gardens represent the perfect vision of romanticism with a fountain surrounded by golden lions, Egyptian sphinxes, fake Greek columns and Roman style statues in the gardens. Under sunshine, visitors get the feeling to be lost along the Mediterranean Sea with the waves of the Havel River shining under the light. CLUBS / EVENTS / SHOPPING / CULTURE Berlin’s most multicultural district is home to around 180 nationalities and an equal diversity of sights and sounds The vibrant district of Neukölln is famed for its pan-Arabic and Turkish culture and cuisine, and its international newcomers, but partly began as a home to Bohemian protestants fleeing persecution. The remains of its 300-year-old Bohemian village of Rixdorf can be seen around Richardsplatz, a large historical square that hosts a legendary annual Christmas market. Here you can find some of the oldest architecture in Berlin, along with a number of traditional German eateries like Villa Rixdorf (Richardplatz 6), which serves up Berlin specialities like “Eisbein”, or pickled pork knuckle. Walking north towards the Landwehr canal, visitors can check out Neukölln’s “Little Lebanon” along Sonnenallee which is jammed with baklava and falafel shops. The backstreets around Reuterplatz make up one of Berlin’s most upcoming areas, an axis of cafés, boutiques, bookstores and galleries that attracts young people from around the world. Enjoy lunch at Burrito Baby (Pflügerstrasse 11), a popular institution selling Mexican street food - and afterward visit Tischendorf café (Friedelstrasse 25), renowned for its cosy ambience and homemade cakes. Any visit to Neukölln these days includes a walk around the huge expanse of open space that was once Tempelhof Airport. Said to be twice the size of Central Park, the airport was designated a public park in 2010 after the airport shut down two years before - it was the site of the Berlin Airlift (supplies were flown into the city via the airport when Stalin blockaded West Berlin). Tempelhof Park Today, Tempelhof Park offers Berlin’s grandest vista, plus several runways along which the visitors walk, bicycle or even rollerblade the kilometres of tarmac. Check out the massive Nazi-built terminal (once the largest building on earth and these days home to music and fashion festivals), or wander the open vegetable gardens that have mushroomed across the northern end of the park as the sun goes down. www.ifa-international.org IFA International • Wednesday 5 th September 2018 © visitBerlin © Thomas Keller 21 © Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE “Best of” where to go in Berlin… WHERE TO GO Berlin IN Big, Colourful Berlin As near 200,000 trade show guests flock to Berlin for this year's IFA, there's a lot to discover in the German capital Michael Müller Mayor of Berlin Preview Edition CLICK HERE WHERE TO GO Berlin IN Wandering Kreuzberg by Day Day 4 Edition CLICK HERE Gérard Lefebvre (right) President & Founder, Cleverdis Publisher, IFA International Jean-François Pieri (left) Executive Director, Cleverdis Managing Director, IFA International WHERE TO GO Berlin IN Friedrichshain On the Border of East and West Day 1 Edition CLICK HERE WHERE TO GO Berlin IN Soviet Memories in Treptower Park Day 5 Edition CLICK HERE To read each interview in its entirety, click here WHERE TO GO Berlin IN When Romanticism took Berlin by Storm Weekend Edition CLICK HERE WHERE TO GO Berlin IN Neukölln: A Melting Pot with a Fascinating Past Day 6 Edition CLICK HERE © Thomas Keller Whether you were in Berlin already this year for IFA, or thinking of coming for the first-time next year, planning ahead for next year’s event is an absolute necessity. This includes not only the meetings, but where to stay, and eventually where to take out your key partners… or where to simply go out and have some fun or explore. Our Where to Go in Berlin series aims to help in all departments. This year’s editions began, as always, with a welcome message from Berlin’s Governing Mayor, Michael Müller, who showed why “24/7, 365 day a year” Berlin is such a special city. In the following editions, we took a close-up look at somme of Berlin's top neighbourhoods. DISCOVERING FRIEDRICHSHAIN Along the Spree river from Mitte, Friedrichshain is a former East Berlin district that has become a hub for visitors who want to explore both the city’s compelling past and inspiring present. Known for its classic Soviet-inspired architecture on Karl-Marx- Allee, or its famous Sunday market on Boxhagener Platz, Friedrichhain’s landmark is the turreted Oberbaum Bridge that crosses Berlin’s major river. DISCOVERING NEUKÖLLN The vibrant district of Neukölln is famed for its pan- Arabic and Turkish culture and cuisine, and its international newcomers. The remains of its 300-year-old Bohemian village of Rixdorf can be seen around Richardsplatz, a large historical square that hosts a legendary annual Christmas market. Here you can find some of the oldest architecture in Berlin, along with a number of traditional German eateries. DISCOVERING KREUZBERG The once working-class and now sought-after Kreuzberg district is known for its diverse people, its international restaurants and cafes, and of course its all-night clubs and bars. To best appreciate the areas peculiar charm, its best to stroll around its very different neighbourhoods. DISCOVERING TREPTOWER PARK Peaceful, poignant, impressive, the memorial dedicated to Soviet soldiers in Treptower Park in Berlin reminds visitors about the inferno of the Battle of Berlin and the 80,000 dead on Russian side. The Memorial cannot fail to impress while its layout will remind of the emerging Cold War of Postwar Berlin. DISCOVERING ZEHLENDORF In the early 19th century, Berlin became home to the romanticism movement. The southwest district of Zehlendorf, just facing the city of Postdam, turned into Berlin most romantic corner with a string of castles and gardens inspired by Rome and Ancient Egypt. For the full version, click and go to each daily edition. Happy reading – and see you back in Berlin next year! www.ifa-international.org IFA International • Friday 14 th September 2018 31

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