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PREVIEW Edition - IFA International 2017

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PREVIEW Edition - IFA International

PREVIEW EDITION Monday 28 th August 2017 Hall 3.1 / 109 Hall 8.2 / 101 CONTENTS 03 > NEWS 18 > KEYNOTE PROGRAMME 19 > CONFERENCES & EVENTS 20 > TRADE TALK 23 > SPOTLIGHT ON TAIWAN 24 > EXCLUSIVE INTERVIEW 26 > CONSUMER LIFESTYLE – SNEAK PEEK 35 > WHERE TO GO IN BERLIN The Smart Home Catalyst IFA 2017 consolidates concepts and ideas – fostering a new industry dynamic TRADE TALK Pieter Haas Chief Executive Officer, CECONOMY It delivers on our ambition to further strengthen our position as the leading European platform for Consumer Electronics-related businesses, brands and concepts. See page 21 THOUGHT LEADERS Hans-Joachim Kamp Chairman of the Supervisory Board, gfu Consumer & Home Electronics GmbH The new generation of smart products is getting to know its user very closely. Those products are able to adopt to their customers' habits and to make their lives easier.See page 4 Jens Heithecker IFA Executive Director Read page 24 All halls of Messe Berlin are again sold out for the world’s biggest trade event spanning all sectors of technical consumer goods. With exciting new sections like IFA Next and Droidcon an expansion of IFA Global Markets – the first ever offsite spin-off that began two years ago, the IFA+ Summit and an extraordinary set of Keynotes, hang on to your hats, as this year’s IFA is set to stir up a whirlwind! According to IFA Executive Director Jens Heithecker, this year’s “sweet spot” is definitely the Smart Home: “Whether in the kitchen, in the living room or in the office, the transfer of high-tech to the world of consumers is increasing exponentially. This also applies to the entertainment electronics in the living room, health care and wellness, the car and mobile devices, services like the Internet of Things or even new categories such as drones, virtual and augmented reality.” THE TRANSFER OF HIGH-TECH TO THE WORLD OF CONSUMERS IS INCREASING EXPONENTIALLY Indeed, Smart Home and the resulting digitalisation will combine and shape our entire lives today, and every single element will come into play at IFA 2017. Hans Wienands Senior Vice President, Hisense Germany China is not only a highly developed market, but also a particularly demanding market. See page 12 SNEAK PEEK In the past few weeks, a number of exhibitors have given us a “sneak peek” of what we can expect to see at IFA this year, including at the IFA Innovations Media Briefing – a special pre-event media get-together where a number of pre-announcements were made by some of the top players. Don’t miss our special section where you can get a foretaste of the delectable ideas and products that you’ll be able to see for yourself when IFA 2017 opens its gates. From page 26.

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