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PREVIEW Edition - IFA International 2017

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NEWS EDITORIAL Richard

NEWS EDITORIAL Richard Barnes Editor-In-Chief FORGET ABOUT MAKING A SPLASH, RIDE THE WAVE! On the floor of the 2017 IFA Innovations Media Briefing this summer, we put the question to a number of journalists, “What ‘grabs’ you this year?” While some spoke of Virtual Reality, AI, Enhanced Reality, Smart Home and so on, all agree on two things: There is no one single “hot item” that everyone is going to rave about; but at the same time, there is more innovation and excitement ACROSS THE BOARD than at perhaps any other time. The fact that the evolution of all kinds of smart products, as well as all that’s involved in their ecosystem, are accelerating exponentially. This is not creating a “splash” as we have when an amazing new breakthrough product hits the market, but is instead creating a “wave” that is sweeping everything along with it. As the wave grows, more and more product categories, manufacturers and brands and being picked up and carried along, and a growing number of consumers are riding it. As anyone who has ever surfed will know, it’s important to start picking up pace before the wave peaks, or you risk being left behind. IFA will give you the impetus to do so! We hope you enjoy the ride 1930 - Albert Einstein opens the IFA Bigger than Ever Before IFA, which started in December 1924 as the “Grosse Deutsche Funk- Ausstellung” (German Radio Show), has evolved over the years to become the world’s number one trade fair for consumer electronics and home appliances. This year’s IFA features more space for brands, a new platform for innovators and a dedicated, larger venue for components manufacturers at IFA Global Markets. Dr Christian Göke, Chief Executive of Messe Berlin said: “We believe it’s time to define consumer electronics in a new way. The boundaries between consumer electronics and home appliances, the digital and the physical worlds, are blurring. Whether it is in the kitchen, the living room or the office, the ‘consumerisation’ of devices is exponential, – from entertainment in the living room to healthcare and wellness, automotive, mobile devices, gaming, computing, services like the Internet of Things and the smart home, to new fields like drones, virtual, augmented and mixed reality.” Göke added: “The focus of IFA 2017 is brands, innovation and to define a new platform for companies that design, manufacture and sell components – the ‘building blocks’ – of future consumer electronics and home appliances. This year, we can offer more space to brands than ever before, all in one place and clearly organised by category. Visiting IFA at Funkturm is not a treasure hunt, but an immersive, focused industry experience.” IFA Global Markets, meanwhile, will focus on the full end-to-end supply chain, from component manufacturers to OEMs and ODMs. IFA 2017 will be the 10th year that manufacturers of major and small domestic appliances have exhibited products at IFA in Berlin. Some 1,800 exhibitors presented their latest products at IFA 2016, in an exhibition area of 158,000 square metres. An order volume of €4.5 billion was achieved last year and 240,000 visitors attended IFA 2016. The number of international trade visitors increased to 139,000. In contrast, the very first Berlin show in 1924, featured 242 exhibitors and had an attendance of 180,000 to a display area measuring 7,000 square metres IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 • Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 201• info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Pauline Cazanova • Editorial team: Stuart Braun, Neil Crossley, Andy Fry, Simon King, Julian Newby • Photos: Stéphane Lelarge • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich • Marketing Manager: Nathalie Meissner • With the participation of: Quentin Ankri, Naila Ben Ghorbal, Melina Maniura, Robin Presthus, Wenchao Wang • To contact them : first name.last name@ifa-international.org • Cover: © Messe Berlin GmbH © CLEVERDIS 2017 - Registration of Copyright August 2017 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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