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Preview Edition - IFA International

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  • Berlin
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  • August

News EDITORIAL Richard

News EDITORIAL Richard Barnes Editor-In-Chief It’s Not Too Late to Book Your Ticket! Each year in the run up to IFA, we hear Messe Berlin, organisers of the show, announcing a continuing upward trend in international trade visitors grabbing their travel bags and heading for the German capital for the big event. Indeed, this is where the show’s main growth is coming from: numbering 24,000 just a few years ago – up to 48,000 in 2014. And the ascension is not expected to stop there, with the growth coming from two factors. The first is that retailers from different parts of the globe who had never come before are making the decision to join the fray and see what all the noise is about. The second is that within retail organisations, people from different levels are finding it more and more useful to attend the show to observe first-hand what they had only seen before at a distance and thus gain a better understanding of their business. Already this pertained to senior retail management who for some years now have found it essential to be able to take advantage of the show to talk one on one with their counterparts on the vendor side. Since last year particularly, Messe Berlin reports a rising number of shop floor sales operatives who also want to come and be among the first to get a glimpse of the future. We hope that with this publication we will continue to be able to make all these peoples’ lives more enjoyable at the show by bringing them the right information in the right volume and structure so as to improve their judgement and understanding of this industry’s exciting but sometimes mind boggling dynamics. Looking forward to seeing YOU at the show! Ten, Nine, Eight… All Engines Running… We’re ready for blast-off at the world’s reference CE, HA and Mobile event The question as always is “will it yet again break the records?” Time will only tell, but if annual trends are anything to go by, we can be confident that the 2015 edition of IFA will again show the way. For its 2014 edition, never before in the 90-year history of the event had so many products made their world debut at IFA. Global trends such as networking, wearables and further improvements in the images and sound produced by digital TV and hifi systems reached new highs. More than ever, IFA 2014 underlined its expertise in its role as the world’s meeting place for the industry and for exchanging information. The reactions from retailers and consumers to the many products making their world debut were extremely positive. Over a period of six days alone, IFA 2014 generated orders totalling 4.25 billion euros and follow-up business was exceptional. IFA’s unique blend of product innovations, stars and entertainment, presented by 1,538 exhibitors on a display area covering around 149,500 square metres, attracted more than 240,000 visitors. The floor space occupied was larger than at any previous event in the history of IFA. At this year’s Global Press Conference, Dr. Christian Göke, chief executive officer of Messe Berlin underlined the trend: “The innovation drive within the industry generates further growth. As a reflection of the markets this also has a positive impact on the global importance, growth and success of IFA.” The opening of the City Cube – and closing of the old conference centre were events that marked the 2014 vintage. After taking only 22 months to complete the CityCube Berlin was opened on 5 May 2014. The CityCube Berlin is located adjacent to the southern entrance of Berlin ExpoCenter City. This year, Messe Berlin confirmed that IFA floor space was already sold out a number of months before the show. IFA’s international vocation is further reinforced by the strengthening of the IFA+ Summit, IEEE, the IHS Conference (formerly DisplaySearch), and an exciting TEDx line-up. One thing can be guaranteed: IFA 2015 is set to be more global and exciting than ever! IFA 2015 is set to be more global and exciting than ever! IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 411• Tel: +49 (0)30 3038 81429 • Fax: +49 (0)30 3038 81428 • info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Mona Mahjoub • Editorial team: Stuart Braun, Andy Fry, Julian Newby, Richard Siddle, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich • Webmaster: Benjamin Ras • With the participation of: Monia Tazamoucht, Julia Thielemann •To contact them : first name.last name@ifa-international.org • Cover: © Haier © CLEVERDIS 2015 - Registration of Copyright September 2015 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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IFA International