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Preview Edition - IFA International

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Conference & Events

Conference & Events Preview IFA 2014 International Keynotes THE WORLD’S DECISION MAKERS OF THE CONSUMER ELECTRONICS, HOME APPLIANCES AND RELATED BRANCHES ARE INVITED TO SHARE THEIR VISIONS WITH EXHIBITORS, TRADE VISITORS, VIPS AND JOURNALISTS OF IFA. THE LINE-UP OF IFA INTERNATIONAL KEYNOTES DELIVERS INSIGHTS INTO AND FORECASTS FOR ALL RELEVANT SECTORS AS LIFESTYLE, TELECOMMUNICATION & INFRASTRUCTURE, TV & ENTERTAINMENT AS WELL AS HOME APPLIANCES. TOP EXECUTIVES ILLUSTRATE WHAT THE FUTURE HAS IN STORE. ACCESS Exhibitors, Trade Visitors, Press and VIPs ENTRY 15 min. prior to start / VIPs and Press: 30 min. prior to start LOCATION CityCube Berlin, Hall A, Level 1 Boo-Keun Yoon President & CEO, Samsung Electronics OPENING KEYNOTE Friday 5 th September – 10:30 a.m. Boo-Keun Yoon, President & CEO of Samsung Electronics, will deliver the opening keynote speech at the IFA International Keynotes, addressing Samsung’s vision for the Home of the Future. Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, Samsung transforms the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. It employs 286,000 people across 80 countries. Levent Çakıroglu President, Koç Holding Durable Goods CEO, Arçelik Group Friday 5 th September – 2:00 p.m. Arçelik is a listed Turkish manufacturer of household appliances. With 14 production facilities in 5 countries (Turkey, Russia, Romania, China and South Africa) and sales organizations in 25 countries the company employs approximately 25,000 people. Among others the Company's brands include Beko and Grundig. Levent Çakiroglu, President, Koç Holding Durable Goods CEO, Arçelik Group will provide insight strategies at the IFA International Keynote stage. Kirk B. Skaugen Vice President & General Manager, Intel Matt Rogers Founder and VP of Engineering, Nest Labs Inc. Dr. Andreas Sennheiser & Daniel Sennheiser CEO´s, Sennheiser Electronics Friday 5 th September – 5:00 p.m. Intel designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Kirk Skaugen, senior vice president and general manager of the Personal Computing Group for Intel Corporation, will reveal new products and Intel’s plans to usher in a new era of computing devices with its latest technology during his keynote address at the IFA 2014. Intel is a world leader in computing innovation. Saturday 6 th September – 10:30 a.m. In 2010, together with Tony Fadell, Matt Rogers set up Nest Labs, which in January 2014 was sold to Google Inc. for .2 billion. Matt was responsible for iPod software development at Apple, from concept to production. He is passionate about mobile products, loves team building and rapid productization. A visionary - what will he develop next? Saturday 6 th September – 2:00 p.m. An insight into the history and future of this family-run company, which was established 75 years ago, is provided by Daniel and Andreas Sennheiser, CEOs of Sennheiser Electronic GmbH & Co KG. The company maintains a culture of innovation that has always ensured Sennheiser’s position as a market leader. Sennheiser has repeatedly demonstrated its innovative capabilities in particular with wireless audio systems and highend audio products. 12

Conference & Events Preview ANNUAL EISA AWARD CEREMONY AWARDING INNOVATION AND ANTICIPATING PRODUCT TRENDS The annual EISA awards ceremony will take place in Berlin again this year during IFA. The event will take place on Friday night September 5 at the Kempinski Bristol Hotel. ShowStoppers @ IFA 2012 The association’s president, Jorge Gonçalves, explains that when a particular product wins an EISA award, a company can benefit in two ways: “They can use the EISA award logo in advertisements in specialist magazines and in very localised situations without paying any kind of copyright. If the company wishes to use the logo in a widespread advertising campaign, in newspapers or on retail display banners, then they pay a copyright for the use of the logo. They are happy to do this as the EISA Award is an important recognition and facilitates the product being taken up by distributors and retail outlets.” Last year, 59 trophies were presented to 37 different companies. Mr Gonçalves said the concept of novelty had truly become a “movable target” since consumers put a very high level of pressure on manufacturers, almost imposing on them a constant cycle of launching more and more new products. He gave thanks to all the brands that “keep feeding our dreams and bringing permanently to the market new concepts in technology, design and usability that most of the times surpass anything that we could ever conceive in our wildest dreams.” For several years now, Cleverdis (publishers of IFA International) and EISA have been close partners, and this year is no exception. Senior members of EISA have participated actively in the compilation of Buyers’ Guides for a number of product categories in the consumer electronics field. In May each year, the first selection process takes place in Brussels, with demonstrations by various manufacturers of their latest products Media Only! ShowStoppers imagines future of consumer electronics and home appliances at official press event at IFA in Berlin Industry leaders, innovators and startups imagine the future of technology for work, home and play at ShowStoppers@IFA 2014, the Official Press Event of IFA. The seventh edition of the annual press event is set for Thursday, 4 September; IFA runs 5-10 September in Berlin, Germany. ShowStoppers organises news and new product demonstrations for journalists working on deadline to discover the latest smartphones, tablets, gadgets and gear, smart devices powered by internet-connected apps, laptops, cameras, headphones, software, audio components, connected cars, and more – just in time for the all-important fourth quarter, holiday sales and gift-giving season. At the 2013 edition of the invitation-only press event, more than 700 top-tier journalists from 47 countries previewed news and new products from 55 companies. Exhibitors included Amazon, AMD, Beats by Dr. Dre, Cambridge Audio, E Ink, Emporia, Eton, Ford, Jabra, Griffin, iRobot, Logitech, Orbotix, Otterbox, Parallels, Photofast, Simple Audio, Sennheiser, TCL, Technicolor, Texas Instruments, and Western Digital. “ShowStoppers focuses on business – shaking hands, face-to-face conversations, one-on-one interviews, and the hands-on product demos that drive coverage for companies that exhibit at the event,” said Dave Leon, ShowStoppers partner and director of sales. ShowStoppers@IFA 2014 takes place on the Messe Berlin Fairgrounds and is the one and only official press event. “This aims the spotlight at news,” said Leon, “and makes the event that much more practical and productive for journalists and exhibitors.” ShowStoppers@IFA 2013 ShowStoppers focuses on business Exhibit space for ShowStoppers@IFA 2014 is limited and contracts quickly. To meet the press at ShowStoppers, click here for the event brochure ifa2014/showstoppers_ ifa2014_flyer.pdf, or contact: Dave Leon +1 845 638 3527 or Lauren Merel +1 212 355 6326 IFA International • Monday 1 st September 2014 13

IFA International