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Preview Edition - IFA International

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Conference & Events Preview IFA DisplaySearch Business Conference IFA 2014 PRESS CONFERENCES Discover all the latest news from top manufacturers at the IFA press events RENOVATION VS. INNOVATION: IMPROVING TODAY'S DISPLAYS AND CREATING THE NEXT GENERATION OF DEVICES The 2014 IFA DisplaySearch Business Conference will examine the key dilemma facing the CE industry: Renovation vs. Innovation. The categories such as TV that have underpinned the industry for the past decade have now naturally entered maturity after rapid innovation. At the same time, while new products such as wearables are proliferating with many new ideas, the exact recipe for success remains elusive and unlikely to rival the sheer volume of mature products at this time. The conference will examine how brands can re-invigorate mature categories with features such as curved screens and a further generation of television with 4K Ultra HD. At the same time, new research on consumers wishes and preferences will offer pointers to how the wearable devices market will develop. WEDNESDAY 3 RD SEPTEMBER 2014 10:00 am - 10:45 am Siemens Hall 1.1 / Booth 101 10:00 am - 05:00 pm Toshiba's Open Press Day Hall 21a 11:00 am - 11:45 am Miele Innovations at IFA Hall 2.1 / Booth 101 11:00 am - 12:00 pm A touch more connected - Acer Global Press Conference Hall 15.2 / Room Stockholm 12:00 am - 12:45 pm Bosch Hausgeräte Hall 3.1/ Booth 101 1:00 pm IFA 2014 Opening Press Conference CityCube Berlin 03:00 pm - 04:00 pm Panasonic Hall 5.2/ Booth 101 04:15 pm - 05:00 pm Sony Hall 20 05:15 pm - 06:15 pm Metz Hall 21/ Booth 102 06:30 pm VDE/ZVEH/ZVEI: IFA after work get together THURSDAY 4 TH SEPTEMBER 2014 Miele Press Conference @ IFA 2013 Panasonic Press Conference @ IFA 2013 Samsung Press Conference @ IFA 2013 009:30 am - 10:30 am Grunding Hall 23 10:00 am - 05:00 pm Toshiba’s Open Press Day Hall 21a Hall 11.1 / IFA TecWatch 11:00 am - 12:00 pm Samsung Hall 7.3 / Room Berlin 12:00 pm - 01:00 pm Philips Hall 22/ Booth 101 01:00 pm - 01:45 pm De'Longhi Hall 1.1 / Booth 201 01:00 pm - 02:00 pm Electrolux Hall 4.1/ Booth 101 01:00 pm - 02:00 pm Vodafone Hall18/ Booth 101 01:00 pm - 04:00 pm GfK Retail & Technology IFA Red Lounge, FRIDAY 5 TH SEPTEMBER 2014 09:00 am - 10:00 am Telekom Hall 4.2 10:30 am - 11:30 am Deutsche TV-Plattform Hall 11.1 / IFA TecWatch 11:00 am - 12:00 pm EK/servicegroup Hall 3.1/ Booth 106 12:00 pm - 12:45 pm Dyson Hall 4.1 / Booth 204 12:45 pm - 01:15 pm Beurer Hall 4.1 / Booth 205 04:00 pm - 05:00 pm Euronics International Marshall-House / IFA Red Lounge 07:00 pm - 10:00 pm Pepcom DigitalFocus Global Grand Hyatt Berlin, Marlene-Dietrich-Platz 2 SUNDAY 7 TH SEPTEMBER 2014 11:00 am - 12:30 pm IFA TecWatch Press Tour Hall 11.1 / IFA TecWatch Press Conference Marshall-House Display Search at IFA 2012 Global Press Conference 02:00 pm - 03:00 pm Beko/Arcelik A.S. Hall 5.1 02:00 pm - 03:00 pm Lenovo Hall 18 02:00 pm - 03:00 pm Loewe Hall 6.2 / Booth 201 02:00 pm - 05:00 pm Wacom Hall 12 03:00 pm - 04:00 pm Bauknecht Hausgeräte Hall 7.1a 03:00 pm - 04:00 pm Hisense Hall 6.2 / Booth 202 03:00 pm Oregon Scientific Press Conference Hall 6.2 / Booth 108 04:00 pm - 05:00 pm wmf Hall 6.1 / Booth 102 > Monday 8th September - 12:30 am to 5:50 pm CityCube Berlin, Level 1 05:00 pm - 06:00 pm Thomas Hall 4.1 / Booth 202/210 06:00 pm ShowStoppers@IFA Hall 15.2 IFA 2013 Opening Press Conference 14

Trade Talk Cross-Channel CE Shopping The Centre for Research in Retailing (IFH Köln) and Media-Saturn examine the customer journey to the purchase of electronic products Everyone is talking about multichannel retailing and the customer journey is becoming increasingly complex. Consumers who shop electronically also switch back and forth between the catalogues, online shops and conventional stores of a variety of providers during the course of their information gathering and purchasing process. In a research project published ahead of IFA 2014, it has been found that a high level of switching takes place between channels and providers. Media-Saturn-Holding GmbH is one of the most important trade participants in the IFA fair. With headquarters in Ingolstadt, the holding bundles the three independently managed retail brands Media Markt, Saturn and redcoon under its roof. According to the justreleased joint study by the Centre for Research in Retailing and Media-Saturn, 60 percent of all consumer electronics purchases are subject to a complex customer journey, with a high level of switching between channels and providers. The research takes a close look at how and from whom consumers obtain information prior to purchasing consumer electronics in a large-scale analysis of the customer journey. Media-Saturn is the main source of information for German purchasers, both online and offline, when buying at conventional stores. Even when it comes to online purchases, Media- Saturn is, according to a spokesman for the group, on par with the internet retail platforms Amazon and eBay as a provider of information. (…)we know just how important the interplay between the various channels is to our customers and thus to our business. A look at the customer journey to the purchase of consumer electronics in a conventional store reveals that Media Markt in particular is the place consumers tend to go if they want to obtain information about a product. Customers intending to purchase consumer electronics and who conduct research on other channels prior to making their purchase at a conventional store, rely on mediamarkt.de 57 percent of the time – insofar as they make use of online shops. This means that the online shop operated by the multichannel provider beats even pure players like amazon.de (54.9%). "The results show just how important an online presence is today if you want to create cross-channel incentives to buy while at the same time galvanizing conventional retailing," says Dr. Kai Hudetz, director of the Centre for Research in Retailing. MEDIA MARKT HOT ON HEELS OF AMAZON AND EBAY Approximately 61 percent of all purchases in the consumer electronics category are preceded by a search for information performed on other channels and involving other providers – almost 89 percent of these purchases involve searches performed in alternative online shops. The top sources of information in this context are the internet pure players Amazon (37.1%) and eBay (36.1%). Media Markt's online shop was not far behind with 30.3 percent of the online searches. And approximately 23 percent of those surveyed made use of saturn.de for conducting research in online shops within the framework of the customer journey. "As the leading multichannel retailer in our sector, we know just how important the interplay between the various channels is to our customers and thus to our business," says Wolfgang Kirsch, CEO of Media-Saturn Deutschland GmbH: "Only those who can be found wherever the customers is, will remain relevant over the long term." The Media-Saturn Group is supplementing its so-called multichannel approach within the framework of its dual online strategy with its internet pure player. Redcoon, one of the leading discounters for televisions, digital cameras, notebooks, hi-fi components and systems, car audio systems and domestic appliances in the German-language internet, joined the Group in July 2011. With redcoon the Media-Saturn Group Wolfgang Kirsch CEO of Media-Saturn Deutschland GmbH is targeting price-oriented consumers who primarily want to make their purchases online and do not expect any further services. Media-Saturn has set its sights on becoming the Number One consumer electronics retailer worldwide – both on and offline. Today, Media Markt and Saturn are already the leading consumer electronics retailers in Europe. The Group operates approximately 950 stores and offers online shopping in 17 countries in Europe and Asia. In the business year 2012/13, Media-Saturn generated revenues of €21 billion. The Group currently provides employment for more than 65,000 people from 122 nations. www.ifa-international.org IFA International • Monday 1 st September 2014 15

IFA International