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Preview Edition - IFA International

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Conference & Events

Conference & Events Preview DisplaySearch Back For More After a successful inaugural year in 2011, market research company DisplaySearch will once again be aiming to inform, stimulate discussion and entertain IFA delegates on September 3 rd . IFA 2012 Press Conferences Find out all the latest news at the IFA Press Events! Back for a second year, the IFA DisplaySearch Business Conference will once again be exploring the evolution of consumer entertainment for tablets, smartphones, and smart TVs, while examining the increasing number of ways to enhance TVviewing experiences through companion screens. The conference, which will be held on September 3, 2012 during IFA 2012 includes four sessions covering several inter-related areas: State of the Display Business; Usage Patterns: Do Screens Compete or Cooperate?; Connected and Smart TVs: Solving the User Interface Problem; and Is TV Becoming Another App? Key themes to be debated include Consumer usage of tablets, TVs, and smartphones, the evolution of TV services to exploit multiple screens, how apps change and enhance viewing, and how the CE industry is adapting to create experiences, not just devices. DisplaySearch will be fielding several of its own staff as speakers including Paul Gagnon, Director, North American TV Research, Ken Park, Senior Manager, Korean FPD Market and Technology Research, and Paul Semenza, Senior Vice President, Analyst Services. They will be joined several well known industry figures including PrimeSense’s Adi Berenson, Navin Natoewal of uWand, Bill Rouady of Hillcrest Labs, TP Vision/Philips’ Albert Mombarg, and Paul Scanlan of MobiTV. Wednesday 29 th August 2012 10:00 am - 11:00 am Siemens Electrogeräte GmbH Hall 1.1 / Booth 101 11:00 am - 12:00 pm Robert Bosch Hausgeräte GmbH Hall 3.1 / Booth 101 12:00 pm - 01:00 pm Miele hall 2.1 / Booth 101 01:00 pm - 03:00 pm IFA Opening Press Conference Media Center, Hall 6.3 03:00 pm - 04:00 pm Panasonic hall 5.2/ Booth 101 04:00 pm - 05:00 pm Sony hall 4.2/ Booth 101 05:00 pm - 06:00 pm Metz hall 21/ Booth 102 06:30 pm - 10:00 pm IFA hall 11.1 IFA TecWatch Thursday 30 th August 2012 09:30 am - 10:30 am Grundig Hall 23b 10:00 am - 11:00 am Deutsche Telekom AG Hall 6.2/ Booth 101 10:00 am - 11:00 am Ford of Europe Hall 11.1/ Booth 7 10:00 am - 10:45 am Dell Hall 13 / Booth 100 10:00 am - 11:00 am BVV & FAM ICC Room 10 10:00 am - 03:00 pm Toshiba Europe GmbH Hall 21/ Booth 101 10:00 am - 11:00 am Bundesverband IFA Red Lounge, der Hörgeräte-Industrie Marshall-House 11:00 am - 12:00 pm Samsung Hall 7.3 / Room Berlin 12:00 pm - 01:00 pm Philips Hall 22/ Booth 101 12:00 pm - 01:00 pm Kaspersky Lab ICC, Room Langenbeck 12:00 pm - 01:00 pm De'Longhi Germany Hall 6.1 / Booth 101 01:00 pm - 02:00 pm Vodafone D2 GmbH Hall18/ Booth 101 01:00 pm - 02:30 pm Lenovo Press Conference Hall 7.2b/ Booth 101 01:00 pm - 02:00 pm Kenwood Hall 6.1 / Booth 101 01:00 pm - 02:00 pm Electrolux/AEG Hall 4.1/ Booth 101 01:00 pm - 02:00 pm Sharp Electronics Europe GmbH Hall 18/ Booth 102 02:00 pm - 03:00 pm Loewe AG Hall 6.2 / Booth 201 02:00 pm - 03:00 pm Jura Hall 2.1 / Booth 202 02:00 pm - 02:15 pm Ford of Europe Hall 11.1/ Booth 7 02:00 pm - 03:00 pm Intel ICC Berlin, Saloon 7 03:00 pm - 04:00 pm LG Electronics Hall 11.2 04:00 pm - 05:00 pm LG Electronics Hall 11.2 04:00 pm - 05:00 pm Beko Hall 7.1a / Booth 101 05:00 pm - 06:00 pm Telefunken SE ICC Salon 17/18 Virchow Friday 31 st August 2012 09:00 am - 10:00 am Monster Großer Stern, 3 rd Floor, room Madrid 10:30 am - 12:00 pm German TV Platform Hall 11.1, TecWatch Forum 11:00 am - 11:45 am Sonic Hall 15.1/ Booth 103 11:30 am - 12:00 pm Handpresso Hall 8.1/ Booth 110 12:00 pm - 01:00 pm Dyson Hall 4.1/ Booth 204 12:30 pm - 01:00 pm Beurer GmbH Hall 4.1/ Booth 205 01:30 pm - 02:30 pm Ultra-D Großer Stern VIP-Room 1 01:30 pm - 02:00 pm Leifheit Hall 6.1 / Booth 105 02:00 pm - 03:30 pm Scandinavian Press Conference ICC Room 8 03:30 pm - 05:00 pm Norwegian Press Conference ICC Room 8 04:00 pm - 05:30 pm Euronics International IFA Red Lounge, marshall-House 04:00 pm - 06:00 pm ARD/ZDF Hall 7.3 / Room Europe 05:00 pm - 06:00 pm VDE, ZVEH and ZVEI Hall 11.1 IFA TecWatch 07:00 pm - 10:00 pm DigitalFocus @ IFA Grand Hyatt Berlin 07:00 pm - 10:00 pm CHIP Lifestyle Award 2012 IFA Red Lounge, marshall-House Saturday 1 st September 2012 11:00 am - 12:00 pm EK/servicegroup hall 3.1 / Booth 106 11:00 am - 01:00 pm TecWatch Forum hall 11.1 IFA TecWatch 02:00 pm - 03:30 pm Taiwan External Trade ICC Room 43 Development Council 05:00 pm - 06:00 pm VDE, ZVEH and ZVEI hall 11.1 IFA TecWatch Sunday 2 nd September 2012 2011 IFA Press Conferences 11:00 am - 01:00 pm branchenforum@IFA IFA Red Lounge, M marshall-House 05:00 pm - 06:00 pm VDE, ZVEH and ZVEI hall 11.1 IFA TecWatch 05:00 pm - 06:00 pm wmf consumer electric Hall 6.1 / Booth 102 > Monday 3 rd September 2012 12:30 - 17:30 PM Europa Room, Messe Berlin 05:00 pm - 06:00 pm Toshiba Europe GmbH Hall 21/ Booth 101 05:00 pm - 06:00 pm SMS Audio, LLC Großer Stern Room Sydney 06:00 pm - 09:00 pm ShowStoppers@IFA Hall 15.2 2011 IFA Press Conference 14

Conference & Events Preview EISA Awards: a Europe-wide window for cutting-edge products The EISA Awards are chosen annually by the five different EISA Panels representing more than 50 prominent Photo, Video, Audio, Home Theatre and Mobile Electronics magazines from 19 European countries. EISA stands for the European Imaging and Sound Association, but it could also stand for Excellence, Innovation, Style and Achievement: the attributes that EISA has been awarding for the past 25 years. The annual 2012 EISA awards have been announced, with LG taking prizes for its soon to be released OLED TV and 55-inch Smart TV, Toshiba awarded for its glasses-free 3D TV, and Panasonic and Philips (TP Vision) awarded for their Plasma and LCD TVs... just to name a few. EISA President Jorge Gonçalves explains that “EISA helps manufacturers sell products because the team of experts deciding the awards does so based on their true value for consumers. This creates a pull effect via the retailers.” All awards will be officially presented during the EISA Awards Ceremony on 31st August at the Ritz Carlton Hotel in Berlin. Following is a selection of some of the top awards. European Display Achievement 2012-2013 LG 55EM970V/975V European Plasma TV 2012-2013 Panasonic VIERA TX- P50VT50 European LCD TV 2012-2013 Philips Green TV 2012-2013 Philips 55PFL6007 European 3D Achievement 2012-2013 Toshiba 55ZL2 European HT Solution 2012- 2013 Loewe Connect ID 46 + Home Cinema Set 5.1 European HT Receiver 2012- 2013 Pioneer VSX-922 European Hi-Fi Headphone 2012-2013 Sennheiser HD 700 European Compact System Lens 2012-2013 Panasonic LUMIX G X VA- RIO 12-35mm F2.8 ASPH Press Only! ShowStoppers is back at IFA – bigger and better than ever! The fifth annual ShowStoppers press event, which starts at 6pm on August 30 th will be taking place in hall 15.2 - the same venue as last year - and will feature over 50 companies demonstrating their innovations: “In line with previous years, we are expecting roughly 10% year on year growth,” ShowStoppers partner Dave Leon, says. “And like last year we’ll also be including a broadcast media area from where Dave Graveline will be doing a live show, plus there’ll be BNet.TV and NetShelter. We have also teamed up with Launch.it, a website that specialises in start-ups, crowd-sourcing and whose site features social media elements that are aimed at helping companies to show what they do.” Thanks to its visitorfriendly layout, and the guarantee of discovering great ideas and devices in a relaxed but focussed atmosphere, the event attracts hundreds of the national and international journalists who visit IFA every year: “We’re not sure yet exactly how many media representatives will be coming, but it will be somewhere between 500- 600 from press, radio, TV and online,” Leon comments. “And the reason that they come is because it’s a very efficient way to meet a lot of interesting people and check out their products in a short space of time.” Already confirmed as exhibitors are Ford who will also be bringing several of their technological partner companies, HP is back again, and RCA/Thomson will be present for the first time: “We will also have Emporium who have made a new phone for senior citizens, and LifeProof who will be bringing some of their latest waterproof cases,” Leon says. Thursday 30 Aug. 2012 - 6-9 pm Hall 15.2 “In line with previous years, we are expecting roughly 10% year on year growth” ShowStoppers @ IFA 2011 ShowStoppers "IFA Edition" has grown to become a truly not-to-bemissed media event at the world's top consumer lifestyle show www.ifa-international.org IFA International • Monday 27 th August 2012 15

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