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Preview Edition - IFA International

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Conference & Event

Conference & Event Preview Don’t Miss It! Tablets, TVs and the Home Video Ecosystem are at the heart of the IFA DisplaySearch Business Conference in Berlin on 5 th September 2011. Europe has become the crucible of Internet video services, with world-leading uptake of IPTV and connected TV. Now, a new revolution is happening in home electronics with the growth of tablets. The IFA DisplaySearch Business Conference will explore the changing face of the tablet, television and home video ecosystem —featuring forecasts and analysis from DisplaySearch as well as presentations from top executives of leading companies throughout the supply chain. The IFA DisplaySearch Business Conference will provide attendees with valuable information and insight on the business side of the TV supply chain — providing attendees with a broader understanding of the segment, the latest technologies and what’s next for this burgeoning sector. The event will be crucial for trade visitors wanting to understand the Tablet and TV supply chain, market dynamics and technologies being shown at this year’s IFA exhibition. AGENDA 12:30 - 13:00 Registration IFA Press Conferences 2011 Find out all the latest news at the IFA Press Events! Wednesday 31 st August 2011 10:30 am - 11:30 am Siemens Hall 1.1 / Booth 101 11:30 am - 12:30 am Miele & Cie. KG Hall 2.1 / Booth 101 01:00 pm IFA Opening Press Conference Media Center, Hall 6.3 03:00 pm - 04:00 pm Panasonic Hall 5.1 / Booth 101 03:00 pm - 03:45 pm Robert Bosch Hausgeräte GmbH Hall 3.1 / Booth 101 04:00 pm - 05:00 pm Sony Hall 4.2 / Booth 101 04:00 pm - 05:00 pm LG Home Appliance Hall 1.1 / Booth 103 05:00 pm - 06:00 pm Metz Hall 21 / Booth 102 Friday 2 nd September 2011 09:00 am - 10:00 am Dell Hall 13 / Booth 100 10:00 am - 11:00 am Acer Grosser Stern / Room Hong Kong 10:30 am - 12:00 pm Deutsche TV-Plattform e.V. IFA Red Lounge, Marshall-House 12:00 pm - 04:00 pm PTKO from ARD and ZDF Hall 7.3 / Room Europe 12:00 pm - 01:00 pm Dyson GmbH Hall 4.1 / Booth 204 12:30 pm - 01:45 pm Award ceremony ifa Red Lounge, "Gründerwettbewerb Marshall-House - IKT Innovativ" 02:00 pm - 03:00 pm Scandinavian icc Room 8 13:00 – 13:10 Welcome • Paul Semenza, Senior Vice President, Analyst Services, DisplaySearch 13:10 – 13:30 Keynote Address 13:30 – 15:10 Session 1: Understanding the Tablet Supply Chain • David Hsieh, Vice President Greater China Market, DisplaySearch • Simon Forrest, Senior Marketing Manager, Imagination Technologies • Derek Wright, European Tablet Product Marketing Manager, ViewSonic • Motorola 15:10 - 15:30 Coffee Break 15:30 – 17:20 Session 2: Tablet Meets TV • Paul Gray, Director European TV Research, DisplaySearch • Euan Smith, Senior Vice President Product & Operations, Sky Deutschland AG • Klaus Petri, Philips Net TV • Markus Wagensell, Panasonic • Stephen Petheram, Marketing Director, MGt plc/Pay Wizard 17:20 – 18:30 Session 3: TV into the Future: Enhancing the Home Experience > Monday, September 5, 2011 8:00 AM - 5:00 PM Messe Berlin Fairgrounds Thursday 1 st September 2011 10:00 am - 11:00 am Severin Hall 4.1 / Booth 201 10:00 am - 11:00 am Deutsche Telekom AG Hall 6.2 / Booth 101 10:00 am - 11:00 am Ford Hall 2.2 / Booth 102 10:00 am - 11:00 am Beko Hall 7.1a / Booth 101 10:00 am - 11:00 am Gavio Hall 1.2 / Booth 143 11:00 am - 12:00 pm Varta Consumer Batteries Hall 3.1 / Booth 104 11:00 am - 12:00 pm Samsung Electronics Hall 7.3 / Room Berlin 11:00 am - 12:00 pm Kaspersky icc Room 19 Columbus 12:00 pm - 01:00 pm De'Longhi / Kenwood Hall 6.1 / Booth 101 12:00 pm - 12:45 pm Philips Hall 22 / Booth 101 01:00 pm - 01:50 pm Samsung H.A. Hall 5.1 / Booth 101 01:00 pm - 02:00 pm Sharp Electronics Hall 18 / Booth 102 02:00 pm - 03:00 pm Vodafone Hall18 / Booth 101 02:00 pm - 03:00 pm Jura Hall 2.1 / Booth 202 02:00 pm - 03:00 pm Strato AG icc Room 44 02:00 pm - 03:00 pm Navigon and Garmin icc Room 8 02:00 pm - 03:00 pm Loewe AG Hall 6.2 / Booth 201 03:00 pm - 03:45 pm Juke icc Salon 21 Lilienthal 03:00 pm - 04:00 pm aetka Communication Center AG Hall 9 / Booth 106 03:00 pm - 04:00 pm LG 3D World Booth Tour 1 Hall 11.2 03:00 pm - 04:00 pm WMF Hall 6.1 / Booth 102 04:00 pm - 05:00 pm LG 3D World Booth Tour 2 Hall 11.2 04:00 pm - 05:00 pm Lenovo Grosser Stern / Room Hong Kong 04:00 pm - 05:00 pm Lenco and sonic emotion ICC Berlin, Room Sauerbruch 04:00 pm - 05:00 pm Toshiba Europe GmbH Hall 21/ Booth 101 04:00 pm - 05:00 pm JVC Kenwood Corporation Hall 5.2 / Booth 103 05:00 pm - 06:00 pm Gorenje ifa Red Lounge, Marshall-House 05:00 pm - 06:00 pm Grundig Intermedia GmbH Hall 23b 06:00 pm ShowStoppers 03:00 pm - 04:30 pm Danish – BFE icc Room 19 Columbus 03:00 pm - 04:30 pm ElektronikBranschen icc Room 44 03:00 pm - 05:00 pm Norwegian-German chamber ICC Room 8 of commerce 04:00 pm - 05:00 pm Euronics IFA Red Lounge, Marshall-House 04:15 pm China Household Electric Appliance Hall 10.1 / Booth 105 Research Institute (CHEARI) and China Household Electrical Appliances Association (CHEAA) 05:00 pm - 06:00 pm expert Happy Hour Hall 1.2b / Booth 109 05:30 pm Award Ceremony "Innovation Hall 7.3 / Room Berlin Award" - China Household Electric Appliance Institute 07:00 pm Chip Lifestyle Award 2011 IFA Red Lounge, Marshall-House Saturday 3 rd September 2011 10:00 am - 02:00 pm CEATEC Japan 2011 Grosser Stern Room Sydney 11:00 am - 12:00 pm EK/servicegroup Hall 3.1 / Booth 106 02:00 pm - 03:30 pm Taiwan Product Launch ICC Room 42 Sunday 4 th September 2011 11:00 am - 12:00 pm serviceforum@IFA ifa Red Lounge, Marshall-House Monday 5 th September 2011 02:00 pm - 03:00 pm media policy@IFA Panel 1 ICC Berlin Room 3 Tuesday 6 th September 2011 12:00 pm - 01:00 pm media policy@IFA Panel 2 ICC Berlin, Saloon 7 02:00 pm - 03:00 pm media policy@IFA Panel 3 ICC Berlin, Saloon 7 18

Conference & Event Preview EISA Awards Go to a Broad Range of Manufacturers The annual EISA Awards have been announced with prizes going to a very broad range of manufacturers. The EISA Awards are chosen annually by the five different EISA Panels representing more than 50 prominent Photo, Video, Audio, Home Theatre and Mobile Electronics magazines from 19 European countries. EISA stands for the European Imaging and Sound Association, but it could also stand for Excellence, Innovation, Style and Achievement: the attributes that EISA has been awarding for the past 25 years. According to association president Jorge Gonçalves, "For manufacturers, the winning of an award is a badge of honour, a true recognition of their achievement. For consumers, it is a highly trusted guide to the products that stand out from the rest. It is also a catalyst for change, by inspiring manufacturers to develop ever-improving products and new technologies that are a real benefit to consumers." The official award ceremony will take place at the Adlon Hotel in Berlin on 2nd September. Following is a selection of some of the top awards. European 3D TV 2011-2012 Philips 46PFL9706 European Best Buy TV 2011-2012 Samsung UE40D6500 European Blu-ray Player 2011-2012 Sony BDP-S780 European LCD TV 2011-2012 Sony BRAVIA KDL-55HX920 European Family Camcorder 2011-2012 Sony Handycam HDR-PJ10E European Camcorder 2011-2012 Canon LEGRIA HF M41 European Video Projector 2011-2012 JVC DLA-X7 European 3D-Camcorder 2011-2012 JVC Everio GS-TD1 European 3D Home Theater Solution 2011-2012 LG 55LW650S + HLX56S European Video Projector 2011-2012 JVC DLA-X7 European 3D Home Theater Solution 2011-2012 LG 55LW650S + HLX56S Show Time! ShowStoppers’ success measured by 25% year-on-year growth ShowStoppers @ IFA is the place to meet the future. This year, 30 companies will be demonstrating their cutting-edge hardware, software, home appliances, mobile devices and services, alongside all manner of innovative tools for the home and the workplace. The invitation-only media event, which takes place on 1 st September at 6 pm in Hall 15.2, will be attended by 600-plus journalists, broadcasters and industry analysts. T h e f o u r t h a n n u a l ShowStoppers @ IFA continues to grow in both size and stature, expanding by some 25% year on year. However, this dynamic event started in 2008 in much more modest circumstances. “When we were planning the inaugural ShowStoppers @ IFA, we deliberately chose to keep it small because we wanted to test the concept,” says co-organiser Steve Leon. “Of course, we believed that it could and would grow, but we started the event in the US and we were aware that there are differences in the business culture in Europe. But now we know how to do things the European way, many of the companies who questioned why they should invest in appearing at ShowStoppers or even IFA understand our value proposition. And this is one of the main reasons for the event’s robust growth.” ShowStoppers attracts both large and small companies - but one thing that any company of any size can count on is quality time with members of the media. “IFA runs its two press days over the weekend, and the same people who go to those presentations also come to ShowStoppers,” coorganiser Dave Leon explains. “The main difference is that ShowStoppers is informal and very hands-on. Journalists are able to try out the products on show and they have ample opportunity to chat with the exhibitors. The companies taking part are also well aware that they are face to face with a crowd of people who are hungry for news and who love innovation.” One of the most talked-about exhibitors at ShowStoppers 2010 was Samsung, which chose the event to launch its now hugely successful Galaxy 7 Tablet. “We usually don’t know what companies “(…)one thing that ShowStoppers does very well is to offer small companies the chance to be seen in a way that they most probably would not in the main trade fair.” are going to be showcasing, so we had no idea that Samsung was premiering a device that would go on to be such a huge success,” Dave Leon says. “In terms of the larger companies present, HP also had a great show, as did Altec Lansing. Among the smaller companies, earphone and earplug-maker Etymotic Research did very well - and so did Innergie with its MCube universal charger, which works for mobile phones, tablets, laptops and netbooks, as well as camcorders.” This year’s ShowStoppers promises to feature more large companies than last year with, at press time, two of the US’ biggest manufacturers already signed up. “When we talk about anchor tenants, we are most often referring to the larger companies,” Steve Leon says. “But one thing that ShowStoppers does very well is to offer small companies the chance to be seen in a way that they most probably would not in the main trade fair. This year, that includes a company that makes gloves for people who use touch screens, which are available ShowStoppers 2010: they came, they saw, they covered it in the international media both with fingertips exposed and with a conductive membrane. There will also be a company that makes cell phones for senior citizens. These feature a large screen and keypad, alongside an emergency button.” He adds: “Our goal is to have something for everyone, and to be showcasing the most interesting and exciting new products on the market.” Thursday 1 st Sept. 6:00 pm Hall 15.2 IFA International • Monday 29 th August 2011 19

IFA International