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Preview Edition - IFA International

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The Professional Buyer's

The Professional Buyer's Reference For professional buyers: the ultimate strategic tool For vendors: an exceptional marketing and communication tool For B2B2C press: the ultimate way to be aware of the next hot topics Free download on www.clevercl.org By the Publisher of IFA International Next edition: October 2011 CONTACT Jean-François Pieri Marketing Manager Tel: +33 (0)4 42 77 46 09 jeanfrançois.pieri@cleverdis.com clevercl.org

Market & Technology Trends Consumer Electronics Trends in 2011 Apps and tablets, web meets TV, 3D with and without glasses, lower energy consumption… Due to the rapid pace of innovations the consumer electronics industry is constantly setting new standards. The merging of television with the internet, media and devices in 3D and HD, the massive upsurge in sales of tablet PCs, apps and smartphones, as well as networking for the home and for people on the move are setting the trends in 2011. The world’s most important trade show for consumer electronics, IFA in Berlin, is presenting the entire range of innovations from every branch of the industry. 3D – with and without glasses, exciting and diverse range of new image sources 3D is already an established feature of today’s televisions and is accounting for an increasing share of the range of equipment now available. 3D is no longer restricted to top-of-therange sets. This new technology now looks set to occupy a firm place in the mid and lower price ranges, and that is the target for 2011.The 3D glasses are now much lighter and, due to the use of special geometry, can be worn much more easily with normal spectacles as prescribed by opticians. Moreover the industry is now working to create c o m m o n s t a n d a r d s for infra-red shutter lenses. This would make products from different manufacturers compatible, and competition will thankfully help to reduce prices. In accordance with a proposed new standard, current infrared technology would be replaced by radio signals, giving viewers greater freedom of movement. The “passive” spectacles with single polarization lenses that are frequently used in cinemas are another option. They can be manufactured extremely cheaply but do require the use of a special 3D screen which has a polarizing coating. One disadvantage of this method is that the 3D images have only half the vertical resolution. However, on the plus side, the images for the right and left eye are displayed simultaneously, helping to produce movement sequences that are steady, with a distinct lack of judder and flicker.In the medium term, however, will get free 3D glasses-TV in addition to current solutions role. The first standard products are already on the market in Japan, though so far only with small picture formats and high-end prices. Still, IFA 2011 will see the first market-ready devices with screen sizes above 40 inches. Prototypes with sizes up to 65 inches out there, some with 4K resolution (equivalent to more than four times the pixel count of full- HD screens). From 2011 onwards the 3D market will be influenced increasingly by peripherals with 3D capability. Almost all of the new Blu-ray players can reproduce movies in 3D. For amateur movie-makers and photographers alike 3D is a rapidly expanding field too: at IFA 2011 the industry will be presenting a whole range of new 3D camcorders and digital cameras with 3D capability. “The merging of television with the Internet has been a growing trend over the past two years (…)” www.ifa-international.org IFA International • Monday 29 th August 2011 23

IFA International