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Preview Edition - IFA International

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The Diary of Miss

The Diary of Miss IFA Behind the Scenes of the Pre-IFA Photo Shoot and the press-event! "Since 2001 Miss IFA supports the global awareness of the leading consumer electronics trade show IFA. Emerged as a virtual character, this young woman with bright red hair is since 2005 a real and worldwide known representative of the IFA with high recognition value." Dirk Koslowski, IFA Senior Executive Manager. ‘‘ Hi ! The new Miss IFA here with my very first “Diary” in IFA International! The guys asked me to let them know where I had been and what I’d been up to, so here it goes... Before this year’s IFA, we did a great photo shoot with lots of the cool new products that will be on show at IFA 2011. Gosh! There were so many things I wanted to take home, I’m sure it will be the same for people attending the show this year… which way to look?! I have to say that this year, IFA is REALLY the LIFESTYLE show, because there’s such an amazing variety of products! It was really tough in the Spanish sunshine! Dr Göke was already making us dream about what a great show it’s going to be this year. Hey! That’s me in 3D!! This year, I’ll be getting on the spex and trying out all the new 3D sets on show at IFA! Like I said, I did a photo shoot with countless new products. This year, there are so many media tablets it’s incredible. And they’re so THIN and light! High-tech in cars doesn’t just mean they go fast! This one has everything to “keep you connected” on the road! The action began in Spain – at Alicante in April, when we met journalists from all over the world at the international press event. Here, I’m with Jens Heithecker and Dr Göke from Messe Berlin, Dr Hecker from the industry association, called the gfu, and Jürgen Boyny from the research organization, GfK. Anyway… I’d better run! I have to get to the hairdresser’s and order some more red spray for the coming weeks! See you in the next edition… ‘‘ 42

HOTELS / RESTAURANTS / BARS Where to goin berlin CLUBS / EVENTS / SHOPPING / CULTURE It’s almost time for IFA, and to ensure you have a great stay in the German capital, we bring you WHERE TO GO in Berlin. The journalists of IFA International, the show’s official daily, have selected the best Berlin has to offer - just for you. We profile not only hotels, restaurants, nightlife and cultural events, but also keep you updated on the events surrounding the world’s premier Consumer Lifestyle event! Don't forget to read more at www.wheretogoinberlin.com ! See you soon! Marrying Art and Culture With Technology Berlin – the perfect setting for a CE/HA trade show! Berlin has become one of Europe’s top tourist destinations, but just how does the IFA trade show fit in and how can attendees get the best from the city? We asked Bukhard Kieker, CEO of Berlin Tourismus & Kongress GmbH what makes his city different… Let me compare Berlin to a mobile phone. Decades ago, it was thought of as heavy, kind of colourless and not very widespread. Today people can’t get enough of this modern, multifarious piece of technology. And its development is far from being finished: Always changing, always surprising – just like Berlin! What are the key events that may attract visitors during or just after IFA? The perfect addition to new IFA Burkhard Kieker CEO, Berlin Tourism Marketing exhibits is antique paintings. Right now, the Bode Museum on Museum Island hosts “Renaissance Faces”, a grand show initiated by Berlin’s Gemäldegalerie in cooperation with the Metropolitan Museum of Art New York. A feast for the ears is Berlin’s Music Week, happening September 7 – 11. At former Tempelhof airport and other locations all over the city concerts will be staged. What percentage of people going to trade shows in Berlin then stay on for a while? Why do you recommend this? In my opinion quite a few, even though we do not have statistics about that. Berlin has good value for money. Therefore an extra day does not cost the world. And famous sights like Brandenburg Gate, TV Tower or Museum Island are perfectly still and beautiful motives for testing the newest digital camera. www.visiteberlin.de Your looking for fair hostesses, promotion staff or presenter? cinnamon is an agency which provides host/esses, promoters, waiter/ess and staff for any kind of events. Since more than 10 years we successfully faced the challenges of our clients with fairs, exhibitions, conferences and many other events. Tasks such as welcoming, accreditation, guest list, hospitality, cloak room, as well as translations in various languages etc. belong to our daily business. The appropriate personnel for extraordinary promotions are to be found with us. Contact us: 0049 (0) 30 2759 4681 mail@cinnamon.de / www.cinnamon.de www.ifa-international.org IFA International • Monday 29 th August 2011 43

IFA International