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Preview Edition - IFA International

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Conference

Conference Preview IFA International Keynotes 2010 What direction will technology take? What will future standards look like? How will these developments affect my present business model? You will find out all about these topics at the IFA International Keynotes - in exciting lectures from international top managers from the CE and Household Appliances industry. They will convey their insider knowledge to you regarding the latest product developments, industry trends and strategies. Take advantage of this unique opportunity to meet the industry stars and to get the latest industry news firsthand. 3rd SEPTEMBER Bryan Burns Vice President, Strategic Business Planning & Development - ESPN @ 15.00 – 15:30 Hall 6.3 Turning The Corner from SD to HD to 3D ESPN was the first to announce in the United States an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN was the leader in the movement from standard definition to high definition seven years ago and has taken a leadership position in the United States in the production of 3D domestic telecasts. ESPN has focused on cutting-edge technological developments for more than 30 years and 3D is the latest in a long line of industry advancements. This keynote will focus on the interplay between the various industries which have business interests in 3DTV, and what ESPN views as the “sports fan’s ecosystem” as consumers consider the possibility of upgrading their homes to 3DTV. This presentation will also consider the challenges and the alliances that need to be formed to further “turn the corner” and drive future consumer interest in 3DTV Bernhard Burgener CEO Constantin Medien AG @ 15:30 – 16:00 Hall 6.3 King Content and his new princess – from movies through to sports. How new technologies are revolutionizing our media consumption. Excellent contents will continue to form the basis for increasing media consumption also in future. The exceedingly speedy development of technical possibilities we are seeing at present is creating totally new triggers tempting audiences to the cinema or ramping up the high-tech equipment at home. Digital cinema projection, 3D, HDTV or iPad are but a few. There are demand and opportunity for the consumer and the producers of contents alike. Just as "Princess Technology" grows up in the court of "King Content" so do the opportunities beckon for media companies. CALENDAR Date Invit Them Location 4 th September @ 9:45 > 10:30 4 th September @ 15:00 > 15:45 Michael Rhodin Senior Vice President, IBM Software Solutions Dr. Kurt-Ludwig Gutberlet Chairman of the Board of Management and CEO - BSH Bosch und Siemens Hausgeräte GmbH Smarter Products and Services: Transforming the Consumer Electronics Industry Bringing eco friendly appliances to the mass market! Hall 6.3 IFA International Keynote Area Hall 6.3 IFA International Keynote Area www.ifa-international.org IFA International • Monday, 30 th August 2010 11

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