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Preview Edition - IFA International

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Conference & Event

Conference & Event Preview IFA Press Conferences 2010 Find out all the latest news at the IFA Press Events! Wednesday, 1 st September 2010 0:30 am - 11:30 am Siemens Press Conference Hall 1.1/Booth 101 11:30 am - 12:30am Miele Press Conference Hall 2.1/ Booth 101 01:00 pm IFA Opening Press Conference Media Center, Hall 6.3 03:00 pm - 04:00 pm Bosch Press Conference Hall 3.1/ Booth 101 0 3:00 pm - 04:00 pm Panasonic Press Conference Hall 5.2/ Booth 101 04:00 pm - 05:00 pm METZ Werke Press Conference Hall 21/ Booth 102 04:00 pm - 05:00 pm LG Home Appliance Press Conference Hall 1.1/ Booth 103 04:30 pm - 06:00 pm DivX Press Briefing icc Berlin, Room von Stephan 05:00 pm - 06:00 pm Sony Press Conference Hall 4.2/ Booth 101 06:30 pm VDE, ZVEI and ZVEH Press Reception Hall 8.1/ TecWatch Forum tuesday 2 nd September 2010 10:00 am - 11:00 am Electrolux Press Conference Hall 4.1/ Booth 101 11:00 am - 12:00 pm Kaspersky Lab Press Conference icc, Room Langenbeck 11:00 am - 12:00 pm Samsung Electronics Press Conference Hall 7.3/ Room Berlin 12:00 pm - 01:00 pm Navigon Press Conference icc Room 8 12:00 pm - 01:00 pm De´Longhi Press Conference Hall 6.1/ Booth 101 12:00 pm - 01:00 pm Loewe International Press Conference Hall 6.2/ Booth 201 01:00 pm - 02:00 pm Sharp Press Conference Hall 18, stand 102 01:00 pm - 02:00 pm Kenwood Press Conference Hall 6.1/ Booth 101 01:00 pm - 02:00 pm Sleek Audio Europe Press Conference ICC Room 43 02:00 pm - 03:00 pm Philips Press Conference Hall 22/ Booth 101 02:00 pm - 03:00 pm Vodafone Press Conference Hall18/ Booth 101 02:00 pm - 03:00 pm Tobit.Software Press Conference icc, Room 36/37 03:00 pm - 04:00 pm Grundig Press Conference icc Room 10 03:00 pm - 04:00 pm Samsung IT Solutions Media Launch ICC Roofgarden Room 03:00 pm - 04:00 pm NAVTEQ Press Conference icc Room 44 03:00 pm - 04:00 pm HUAWEI Press Conference icc Berlin, Room Sauerbruch 03:30 pm - 04:30 pm Severin Press Confernce Hall 4.1/ Booth103 04:00 pm - 05:00 pm LG Electronics Press Round Tour at the booth Hall 11.2, meeting-point at the LG-Presscounter 04:00 pm - 05:00 pm Harman International Press Conference Hall Funkturm 04:00 pm - 05:00 pm Toshiba Press Conference Hall 21/ Booth 101 04:30 pm - 05:30 pm Samsung Home Appliances Press Conference Hall 5.1, Booth 101 05:30 pm - 06:15 pm Gorenje Press Conference Marshall Lounge @ IFA 2010 red lounge 06:00 pm - 09:00 pm Showstoppers @ IFA Hall 7.3 friday 3 rd September 2010 08:00 am - 05:30 pm 2010 IFA DisplaySearch Business Conference Hall 7.3/ Room Europe 09:00 am - 10:00 am Pocketbook Readers GmbH Press-breakfast Hall 14.1, stand 109 09:00 am Deutsche Telekom AG Press Conference Hall 6.2a 10:00 am - 11:00 am Dolby Press Breakfast Großer Stern VIP-Room 1 10:30 am IFA Opening Tour to be announced 10:30 am - 12:00 pm German TV-Platform Press Conference Hall 8.1/ TecWatch Forum 11:00 am - 12:00 pm EK Service Group Press Conference Hall 3.1/Booth 201 11:00 am - 11:30 am Dyson Press Talk Hall 4.1/Booth 204 11:00 am - 03:00 pm Soular e.K. International Pressmeeting 2010 ICC Berlin, Room von Stephan 11:30 am - 12:30 pm Soehnle Press Conference Hall 6.1, booth 204 12:00 pm - 12:45 pm Award of Deutsche Seniorenliga IFA Red Lounge, and emporia Telecom Marshall-House 12:00 pm - 12:30 pm IFA TecWatch opening reception Hall 8.1/ TecWatch Forum 12:30 pm - 01:30 pm sonic emotion 3D SOUND media demo Hall 1.2, booth 108 01:00 pm - 02:00 pm Sony press-roundtable icc Salon 21 Lilienthal 01:30 pm - 04:30 pm ARD/ZDF Press Forum of the production Großer Stern Room Sydney and technical commission 01:30 pm - 02:30 pm Solac Press Talk Hall 6.1/ Booth 202 02:00 pm - 03:00 pm HDMI Licensing, LLC Press Conference Hall 8.1/ TecWatch Forum 02:00 pm - 03:00 pm Scandinavian Press Conference icc Room 8 03:00 pm - 04:00 pm ElektronikBranschen Press Conference ICC Room 44 03:00 pm - 04:30 pm Norway Press Conference icc Room 8 04:00 pm - 05:30 pm EURONICS International Press Conference IFA Red Lounge, Marshall-House 04:30 pm ARD/ZDF Sponsorship Award Großer Stern Room Sydney 07:00 pm Digital Lifestyle Award 2010 ifA Red Lounge, Marshall-House saturday 4 th September 2010 10:00 am - 11:00 am Dolby Press Breakfast Großer Stern VIP-Room 1 11:00 am - 01:00 pm BMWi/ZVEI dialogue - s ifA Red Lounge, Marshall-House Energy-efficiency in consumer product 11:00 am - 12:00 pm CEATEC JAPAN 2010 Lunch on Press Conf. Großer Stern Room Sydney 01:00 pm - 02:00 pm Meeting of media at the Hongkong shared booth Hall 26C, Booth 818 01:00 pm - 05:00 pm Libratone: BEAT - wireless speaker for the iPad ICC Berlin, Room von Stephan 02:00 pm - 04:00 pm Taiwan Your Partner at IFA 2010 - ICC Salon 21 Lilienthal New Products Announcements 02:30 pm - 04:30 pm ZVEI-Forum Hall 8.1/ TecWatch Forum 05:00 pm Lenovo Idea Press Talk Hall 12/ Booth 112 Sunday 5 th September 2010 10:00 am - 11:00 am Dolby Press Breakfast Großer Stern VIP-Room 1 11:00 am - 12:30 pm IFA TecWatch guided press tour Hall 8.1/ TecWatch Forum 11:00 am - 01:00 pm serviceforum@IFA ifA Red Lounge, Marshall-House 02:00 pm - 04:00 pm The future is digital - already switched over? Hall 8.1, TechWatch Monday 6 th September 2010 10:00 am - 11:00 am Dolby Press Breakfast Großer Stern VIP-Room 1 11:00 am - 12:00 pm PURE and Digital Radio Platform Press Talk Hall 1.2 / Booth 129 02:00 pm - 03:00 pm medienpolitik@IFA - Panel 1 icc Berlin Room 3 tuesday 7 th September 2010 10:00 am - 11:00 am medienpolitik@IFA - Panel 2 icc Berlin, Saloon 7 11:00 am - 12:00 pm medienpolitik@IFA - Panel 3 icc Berlin, Saloon 7 wednesday 8 th September 2010 12:30 pm - 01:30 pm Award of Federal Ministry Hall 8.1/ TecWatch Forum of Economics and Technology

Market & Technology Trends How People Watch… Nielsen Releases Far-Reaching Report on Viewing Habits Worldwide. Index 1 of Home Television Usage (Past 30 Days) by Region 2 AP 104 Analysis A new report, entitled “How People Watch – a Global Nielsen Report” addresses the phenomenon of consumers watching video content on various platforms, whether they be standard TV, the PC or the mobile phone. To get a better sense for how the world is consuming video today, Nielsen thus completed a survey of more than 27,000 online consumers in 55 countries, asking simple questions about how they watch video. The result, says Nielsen, is a baseline understanding of the state of cross platform video consumption amongst global online consumers. EU MEAP LA 89 101 104 “This report provides one of the broadest looks at how consumers watch video, to date,” says Matt O’Grady, who oversees the integration of Nielsen’s TV, online and mobile audience measurement. “The research reveals how connected consumers all over the world are expanding their video experience across screens”, says Mr O’Grady. Following are extracts of the main findings of the report, published with the kind agreement of Nielsen. Key Findings • Online Video: approximately 70% of global online consumers watch online video; but North Americans and Europeans lag in adoption. More than half of global online consumers watch online video in the workplace; • Mobile Video: is already used by 11% of global onlineconsumers: penetration is highest in Asia-Pacific and among consumers in their late 20s; • Tablet PCs: are expanding the definition of mobile video. Globally, 11% of online consumers already own or plan to purchase a tablet PC (such as an iPad) in the next year; • Television: is a universally important platform for video consumption, with connected consumers in many markets spending 4+ hours per day watching television; Apple's iPad - At the heart of the Tablet PC explosion • HDTV (High-Definition TV): is improving the TV viewing experience for as many as 30% of global online consumers. Adoption is highest among older consumers and in North America, where HD content has proliferated; • 3DTV (Three-Dimensional TV): will have a small but important audience: 12% of global online consumers own or have definite intent to purchase a 3DTV in the next year; • “Over the Top” TV: televisions with Internet connections are gaining interest. About one in five (22%) global online consumers owns or has definite interest in buying a television with Internet connection in the next year. • For the first time, this report identifies important differences in cross-platform video behaviour by region and country: • Claimed TV viewership is higher than average in the emerging BRIC economies, Brazil, Russia, India and China, and lower than average in many developed European markets; • North America and Europe appear to lag slightly behind other regions in the use of online and mobile video; • Connected consumers in Asia-Pacific are 45 percent more likely to use mobile video than the global average; • Claimed interest for Tablet PCs is highest in MEAP markets: Middle East, Africa and Pakistan. Connected Pakistanis are twice as likely as the global population to say they own or are interested in a Tablet PC; • Connected Latin American consumers express above average interest in TVs with Internet connections. Online Consumers in Colombia, in particular, are very interested in acquiring this technology. Television: The Most Widely Watched Screen According to Nielsen, “In an era of multiple viewing options, new technology has kept the living room relevant and in-home television remains the most widely used video screen around the world. Globally, 90% of online consumers use their in-home television at least once per month.” Europe Has Lowest Overall TV Viewership, According to Report… But Figures Vary Wildly Penetration of TV was lowest in Europe, where respondents were 11 points less likely than the global population to say they had watched television in the past 30 days. Not all European markets in our survey indexed low on penetration of TV viewing, but in Germany and a number of adjacent, western European markets – Netherlands, Austria, Switzerland, Belgium – respondents were at least 26 points less likely to report watching television in the past 30 days. Indeed Germany has the lowest score of all countries with NA Source: The Nielsen Company, Global Online Survey, March 2010. n=27,665 online consumers ages 15+ Indexed to all respondents, globally. an index of 68 (the average being 100). On the other hand, Spain is only just under the average, and Denmark has a higher than average score (eds: could it be something to do with those endless winter nights… and perhaps the weather?). Countries having the highest scores were China, Brazil and India. HDTV Ownership While Australia tops the score for HDTV ownership, and Hong Kong comes –in second, it’s the UK that is third ahead of the USA. Within Europe, the rankings were then (in the order): Norway Italy Belgium Switzerland Austria Sweden Netherlands Portugal 101 Spain Ireland Greece France Denmark Germany Poland Again, here it is important to note that this was a survey done entirely via the web, so figures are not of global HDTV sales, but of consumers who respond to online surveys. www.ifa-international.org IFA International • Monday, 30 th August 2010 13

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