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Preview Edition - IFA International

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Get ready for the trip

Get ready for the trip of your life. Take a seat and get set for the ultimate entertainment package: the exclusive bundle HTB-920 features two excellent Pioneer devices together – the stunning 7-channel AV Receiver VSX-920-K and its brilliant companion the Blu-ray Disc Player BDP-333. Pioneer’s free iControlAV application allows you to use a compatible iPhone or iPod touch as a remote for controlling the devices’ main functions. The unsurpassed combination of broad connectivity, true-to-the-original sound and image reproduction and unique technology will lift your senses to the highest level of home entertainment. For more information visit: www.pioneer.eu or your Pioneer dealer. iControl AV app iPod and iPhone are trademarks of Apple Inc., registered in the US and other countries. “Made for iPod” and “Made for iPhone” mean that an electronic accessory has been designed to connect specifically to iPod or iPhone respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. The setup shown is used for advertising purposes only. Please contact your Pioneer dealer for optimum installation options.

Product Trends “Turn on Tomorrow” Samsung theme’s this year is “Turn on Tomorrow” and their wide range of new products shows consumers exactly how they will be going about it! Samsung AV’s Director Sales & Marketing Gerd Weiner, explains… 3D will also be a big theme for Samsung this year as this is the next big step in TV for consumers. We believe that consumers get more of an experience through watching a 3D film than anything else. With our 3D TVs, not only will the consumers be able to experience that, but they are also able to convert 2D to 3D! Our biggest innovation this year in TV is the 3D LED C9000 series with a new innovative remote control that not only lets you view on it what is playing on the screen, but lets you preview other channels. I think this will change the way people watch TV. We have 3D not only in LED/LCD, but also Plasma, so we are ready for 3D! Our 3D Blu-ray player is one of the best products for our consumers. It can play any content, 3D and 2D, and with connectivity options. Another highlight is our new home cinema set, which was made for our 9000 series. This has all the features available that takes advantages of all our sound technology. Between April and September, we have launched 90 new TV products and 40 new sound products. What’s important is that we bring the newest technologies in all categories to all consumers. Our message to the retailers is that Samsung is the supplier to not only provide solutions to the consumers, but also to the trade. Our message is that we “Turn on Tomorrow” and we will be trying to bring any innovations first to the market. For us, IFA is clearly the platform to show Samsung brands not only on the consumer level, but also on the dealer side. This is the most important time of the year to see and we need to convince the consumer that he has made the right decision and he is buying the product that fits his needs and interests. It has to have the right design, the right innovations, so that it delivers the right experience. SAMSUNG - LED TV 9090 Hall 20. Stand 101 This year at IFA, we can expect from LG excellent picture quality in Home Electronics, and in Home Appliances, it’s all about convenience and lifestyle with new designs. Nils Seib, PR Manager explains how these trends can be found in the new LG products. For consumer electronics, our main focus is TV and AV. For AV, we have new Blu-ray home theatre systems -- 5.1 and 2.1, including wireless sub woofers. In TVs, we will present our full LED Nano technology with full LED backlight that is very slim, with edge-lit LED TVs. This is because of our Nano LED technology, which allows us to bring the LED lights much closer to the screen. CE & HA from LG We have 3 main focus points for LG white goods this year: cooling/washing, design, and power consumption. The new LG iPro fridge has a two-tone design with black and stainless steel on the side. We have reduced the walls to gain some space on the inside. There is also zero clearance, which means that the drawer can still be opened even if the door is open just 90 degrees. We have new washing machines with 11 kilos load for large families. We will also have a family washing machine with new programmes. The third group is cooking: our Solar Club is our microwave oven with halogen that cooks much faster and is very energy efficient. Locally, IFA is very important for LG. It is one of the most important fairs in the world, especially for order taking. Hall 11.2 Stand 101 LG - FULL LED 3D INFINIA Hall 1.1 Stand 103 www.ifa-international.org IFA International • Monday, 30 th August 2010 23

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