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Advertorial Sanus Super

Advertorial Sanus Super Slim mounts position TVs just 1.4 cm (0.55 ") from the wall Two new low-profile models are the most functional slim models available on the market and offer exclusive design features for quick installation and ease of use. Sanus Systems, a leading global manufacturer of audio/video mounts, furnishings and consumer electronics accessories, has announced a new category within its awardwinning VisionMount line of mounts for flatpanel TVs. The new offering of VisionMount Super Slim mounts are designed to maximize the sleek appearance of ultra-thin LED, LCD and plasma TVs, allowing them to be placed just 1.4 cm (0.55") from the wall. VisionMount Super Slim mounts are available for shipment beginning today, with an initial offering of two low-profile models: the LL11-B1 for large TVs from 94 - 165 cm (37 - 65") and up to 68.8 kg. and the ML11-B1 for medium TVs from 66 - 116.8 cm (26-46") and up to 45.4 kg. • ProSet post-installation height and leveling adjustment allows up to 1.27 cm (0.5") of movement for perfect TV positioning. • A locking mechanism securely holds the TV to the wall plate and locks with an audible “click,” indicating proper installation. • Quick-release tabs stay hidden but can be pulled down to unlock the TV from the wall plate – allowing easy access behind the TV. • ClickStand props hold the TV 7.8 cm ( 3.1") from the wall for additional work room when needing to get at cables or AV component hookups. • A unique rail design allows the installer to shift the TV left or right on the wall plate for desired placement. TV sits just 1.4 cm (0.55") from the wall Model LL11-B1 shown “As TVs become thinner, consumers want them to sit even closer to the wall,” said Sanus Director of Product Management Steve Frank. “Our new Super Slim mounts fulfill this demand with one of the closest-to-the-wall depths available on the market – at just 1.4 cm (0.55"). These are the only mounts in the entire consumer electronics industry to offer such incredible features, such as ProSet and ClickStand, at this product depth,” Frank added. Innovative design features make Super Slim mounts easy to install and use. Universal TV brackets allow Sanus Super Slim mounts to support most LED, LCD and plasma TVs. The mounts are available for a list price of € 59.99 (model ML11-B1) and € 79.99 (model LL11-B1). To verify mount/TV compatibility, purchasers should consult the Sanus MountFinder. CONTACT: Inside Sales & Customer Service Department Milestone AV Technologies BV europe.sanus@milestone.com (p) +31 (0)40 2324700 (f) +31 (0)40 2324710 Visit Sanus @ IFA: Hall25 / Stand 125 Cleverdis: Your Business Networking Catalyst SPECIAL REPORT The “Way It Is”! Tell your story the right way... Today, your company can benefit from the know-how & experience in high tech publishing of Cleverdis - the makers of IFA International! More than ever in the current market climate, it is important to ensure that your customers and partners fully understand your “story”. When you launch a new product or service, it is vital to augment your message with all the support information that helps people understand “where you’re coming from”. Every year, we help countless major (and sometimes minor) companies to tell their product, technology or company story in a structured, credible and easy-to-understand manner... thanks to Cleverdis SPECIALreports. The SPECIALreport underpins your marketing & sales strategy throughout the year, or can be a punctual support for your communication at trade shows or product launches. We believe that no one can better help you tell your story. Let us show you how. For more information on Cleverdis SPECIALreports: www.cleverdis.com/publications/spr.htm CONTACT: Bettina Badon - Tel: +33 (0)4 42 77 46 07 - bettina.badon@cleverdis.com

PRODUCT TRENDS Introducing the Q2 Cube Internet radio with a twist Cambridge Consultants’ design and engineering expertise helps Armour Group PLC take novel internet radio from concept to market in nine months. The Q2 Cube, a novel Internet radio developed by Cambridge Consultants and Armour Group PLC, is being demonstrated for the first time at IFA Berlin, in advance of its pre-Christmas launch. The product’s user-friendly and intuitive design makes internet radio fun, taking it from the desktop to the bedside table and turning it into a desirable consumer object. The user selects one of their four pre-selected stations by turning the Q2 Cube onto one of its four ‘live’ faces. A fifth face is dedicated to the speaker - tilt it forward to turn the volume up, tilt it backwards to turn it down. The Q2 Cube from Armour will launch in Autumn 2009 and will be available in selected stores in time for Christmas. It is based on a concept first shown by Cambridge Consultants at the Consumer Electronics Show in Las Vegas. Kevin Taylor, E-Commerce & Marketing Director at Armour, commented: “When we first came across Cambridge Consultants’ concept for a cube-radio, it was the revolutionary user interface that caught our attention. At last, here was a way to make internet radio fun, and to turn into a truly novel consumer product with mass appeal. Having agreed to commercialise the technology, it was Cambridge Consultants’ expertise in developing low cost wireless platforms that helped us get the product to market so quickly. We’re now in the position of being ready to launch the Q2 Cube, a really innovative product which we believe will change the way people interact with and listen to the radio forever.” Duncan Smith, Head of Consumer at Cambridge Consultants, added: “We’d had a hugely positive reaction when we first demonstrated the concept, but it was Armour that saw its true commercial potential. We worked closely with their technical product development teams and their manufacturer, adding our own electronics and software expertise to Armour’s strengths in consumer product development and home entertainment. Working together in this way, we’ve kept the development cost low and helped Armour bring the Q2 Cube to market in just nine months.” Cambridge Consultants Cambridge Consultants is demonstrating the Q2 Cube at IFA 2009 (Hall 10.2 Stand 119), giving visitors a sneak preview of Armour’s revolutionary internet radio. The company’s display will also include examples of its other consumer product development work, including the ‘WhichWay’, a congestion-busting device for commuters based on CatchNet, a unique platform for delivering web-services to consumers via a range of single-function devices. l Hall 10.2 / Stand 119 fastertomarketsolutionsTM When it comes to developing new consumer products, everyone knows that speed to market is key. But to really leave your competitors standing, your products also need to be technically innovative, optimised for cost and efficiency, and they have to delight the user. And that’s seriously challenging. We should know. After all, we’ve been developing successful breakthrough products for clients for nearly 50 years. Cambridge Consultants and its client Armour Group Plc are unveiling the Q2 Cube internet radio with a unique new user interface at IFA (Hall 10.2 Stand 119). www.CambridgeConsultants.com IFA International • Monday, 31st August 2009 www.ifa-international.org 29

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