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REVIEW Edition - IFA International 2017

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IFA INTERNATIONAL A Very Big Thank You Hats off from IFA International to all those who helped us make this year another great success The entire team at IFA International (pictured) wish to thank all those who participated in each day’s edition, with the end result of making this year the best to so far. Organisers, exhibitors, media and trade have all played their part in making our editions complete, exhaustive “decision making tools” for the industry, in total synergy and harmony with IFA itself. Feedback this year has been brilliant. Here are just a few comments from “highly placed” readers: TRADE Lutz Burneleit EK Service Group - Divisional Manager Household Appliances “Fairs like the IFA are full of information. Guidance is absolutely necessary to keep a clear view. And this is exactly, what the IFA International provides. Sector information, news trends, manufacturer news and dates as well as opinions and forecasts will be put in a nutshell during the fair. At the same time, the articles provide a good basic for conversations with retailers and manufacturers. In spite of hectic days of the fair we do not want to miss the IFA International.” Dieter Mathys International Expert - Managing Director “I like it and read it daily, because the information given is relevant, up to date and short/to the point.” Sylke Rohbrecht ALSO Deutschland GmbH, Managing Director Supply “On a visit to the IFA you can only get a taste of everything that’s happening at the fair. So it’s great to get a further overview of the IFA and of other topics of interest – that’s the value of the daily newspaper. “ Hans Carpels Managing Director Euronics Belgium CVBA, President Euronics G.E.I.E. “We are big fans of IFA, and it isn’t IFA without IFA International – it is how we start each day at the fair, orienting ourselves and catching up on what is going on around us.” EXHIBITORS Thierry de la Tour d’Artaise SEB Group - CEO “I actually believe it’s the best quality I’ve seen. Really… it is very interesting. I was amazed, when I visited IFA International’s offices at the show in Berlin, as the team was doing a fantastic job. The magazines are very, very high quality and MEDIA Dragan Petric Mobile Devices Expert Group Manager at EISA and Executive Editor at Bug magazine “With so many halls and booth at Messe Berlin and so much going on besides the exhibition (conferences, music performances, presentations…) you need a digest version on everything important you’ve missed yesterday or you don’t want to miss today or tomorrow. The official daily will be your perfect assistant on this journey through the future bring to the readers a lot of insights and knowledge on the groups, the products, and the trends.” Dr Reinhard Zinkann Miele Group - Managing Director and Co-Proprietor “My response to that is brief: Topical, interesting and informative.” of technology, guiding you to the most interesting points of interest.” Jaime Rivera Multimedia Manager for Pocketnow “IFA International in a word is awesome. Again, the complexity of the show given how complete it is, is just hard to grasp. IFA International is the only way to keep up. It's a crucial tool in being able to stay on top of the show and make the best of it.“ 30

HOSPITALITY / RESTAURANTS / BARS www.ifa-international.org HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE Berlin is a 24-hour city renowned for its diverse, and sometimes wild, nightlife, an endless panorama of bars, clubs and late night cafes and restaurants. According to Stuart Braun, a Berlin-based Australian writer and journalist whose book City of Exiles describes Berlin’s special allure for foreign artists like the late David Bowie, the city really switches on after dark. He begins by describing how Berlin’s nightlife has migrated east since west-end neighbourhoods thrived with clubs and cabarets. In the 1920s, Weimar-era Berlin was called the is compact with lush atmospherics—from the lavish Babylon on the Spree due to its notorious nightlife, a bouquets that fill out every candle lit recess, to the piano, scene immortalised in the film Cabaret starring Liza which is often being played, and high, muslin-draped Minnelli. The city’s decadent clubs and bars were then ceiling. The young artists who typically staff the bar centred in the upmarket boulevards of Schöneberg and typically speak German, English, French and Spanish, Charlottenburg in the west, but today the upcoming and dispense a fine, heady Hefeweizen (wheat beer) districts of Mitte, Kreuzberg and Neukölln are where while DJs get people hopping on the creaking wood you’ll find streets buzzing long into the wee hours. In floors. Neukölln, for instance, relatively cheap rents have attracted young and restless creatives from around the Any other tips? world, sparking a thriving bar, restaurant and gallery If you can first make it for dinner at Max und Moritz scene focused around Weserstrasse. on Oranienstrasse in Kreuzberg, a gemütlich, or cosy, wood-lined tavern established in 1902 that serves local What are some of your favourite bars in this area? specialties including salty pickled pork foot and seasoned Ankerklause is a unique Kreuzberg kneipe (bar) located meatballs (vegetarian options also available), head on the bridge that spans the Landwehr Canal. Marinethemed, with faux fish tanks and a terrace that edges bars on nearby Dresdener Strasse. At Würgeengel, the after for a digestif among a row of lively, sophisticated across the water, this late-night Berlin staple caters to a Bauhaus-esque décor is matched by sharply dressed diverse crowd who also like to dance around the 60s waiters who serve top-shelf cocktails that fuel animated juke box. On the other side of the bridge, Das Hotel conversation late into the morning. IFA International • Monday 28 th August 2017 35 CLUBS / EVENTS / SHOPPING / CULTURE Day and night, 365 days of the day, Berlin has a relentless energy. Christian Taenzler, spokesman for visitBerlin, the city’s travel marketing agency, explains how there is something always going on in the German capital. We asked him what makes Berlin a “365/24” city… Berlin offers roof terraces and beach bars in summer, What is your favourite neighborhood, or Kiez, in Christmas markets and shopping in winter, and Berlin and why? sightseeing and museums in between. At any time I like Kreuzberg-Friedrichshain because of its of the day, every day of the year, there are events, multicultural charm; Köpenick and Spandau because concerts, exhibitions and theatre performances, of the inspired location by the water; while the city entertainment and culture. This is why our Berlin centre around Museum Island is, for me as a culture 365/24 initiative is so exciting, with a lover, always on the agenda. programme 24 hours a day, 365 days a year. Whenever you come to Berlin, Do you have a message for IFA something is always happening. attendees who are visiting Berlin for the first time? What are some of your hot tips for WHENEVER In addition to the well-known sights, late summer days in Berlin? YOU COME TO BERLIN, it’s worth exploring lesser known sides Life happens outside in Berlin in the SOMETHING IS ALWAYS of the city. Every city district, called a summer. On the roof terraces, you can HAPPENING Kiez in Berlin, has its very own history, enjoy the Berlin summer evening with from the grand middle class streets of a great view over the city; in the many Charlottenburg in the west to the typical beach bars, you can experience the socialist GDR architecture in Marzahn typical Berlin mix of city and holiday life with sand in the east. By the way, with the "Going Local" under your feet and a panorama over the Spree river. app, visitBerlin offers more than 700 insider tips for And, of course, the city offers a variety of open-air discovering the different neighbourhoods. concerts and stages during in summer. For more information, see visitBerlin’s site: www.365-24.berlin www.ifa-international.org IFA International • Saturday 2 nd & Sunday 3 rd September 2017 53 © Thomas Keller © Thomas Keller HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE There is good reason why Berlin today vies with Paris and London as the most visited city in Europe. In the 20-odd years since the city was reunified, it has blossomed to become one of the most cosmopolitan and colourful cities in Europe, famous as much for its 24/7 nightclub scene as its fascinating historical sites and numerous operas, orchestras and places of high culture. But that’s not all. The Mayor of Berlin, Michael Müller, tells IFA international how the oncedivided German capital lures visitors because it makes them feel like they belong. He adds that IFA attendees have much to discover in Berlin. The German capital lures with its cultural wealth, its museums, theatres, the historical memorials and memorial sites. But it is also the free and cosmopolitan atmosphere in our city that makes our guests feel so comfortable. Tourists say often: “We feel at home in Berlin.” That is a nice compliment because it says that you do not feel strange as a guest, but feel a strong sense of belonging. How should visitors discover Berlin, and are there any particular districts that you recommend? Are there any exhibitions or events happening in Everyone should be left to discover Berlin on their Berlin this summer that you particularly recommend? terms according to his or her own fate. I would On the jubilee anniversary of the Reformation, we suggest a mix of Berlin by day and by night. recommend two great Martin Luther Exhibitions in the Martin-Gropius-Bau and in German Historical Berlin is made up of many cities and every resident museum. And those who want to take a look beyond swears by their own Kiez, or neighbourhood. In the city limits could check out the new Barberini this respect, I feel particularly comfortable myself art museum in Potsdam (located in the Old Market in Tempelhof. But as the city mayor I know no Square of the historic city south of Berlin). neighbourhoods, only my Berlin. www.ifa-international.org IFA International • Friday 1 st September 2017 61 HOSPITALITY / RESTAURANTS / BARS www.ifa-international.org CLUBS / EVENTS / SHOPPING / CULTURE Last January, Potsdam enjoyed a kind of architectural miracle with the return of the 1771-1772 rococo Palace Barberini, destroyed during World War II. Carefully reconstructed, the elegant castle is now home to the Barberini Museum, which programmes art exhibitions, as highlighted by Ortrud Wetheider, the Museum director. We asked her to tell us a little more about the museum. A new cultural institution is born in Potsdam with cityscapes – present a cross-section of American painting the opening of the Museum Barberini, hosted in the from Impressionism to Abstract Expressionism. The show reconstructed Palais Barberini, built in 1771/1772 in will trace the beginnings of abstract painting, which also Potsdam’s historic centre. Visitors will find three temporary developed during this time. Running between the same exhibitions ranging from Twentieth Century American Art dates is the exhibition Contemporary Positions in the USA to works by Rodin and Monet. The temporary exhibitions and Mexico. Along with Harold Joe Waldrum (1934– are enriched by major loans from international museums 2003), Dan Namingha (*1950), and Rufino Tamayo and private collections. (1899–1991), we are presenting three idiosyncratic modern art positions in the USA and Mexico. Also there People visiting IFA Berlin rarely think of including a is Rodin in Dialogue with Monet, running from May 31 to tour to Potsdam. Why should they do so? October 3, 2017. With 15 sculptures by Auguste Rodin Because even if they already know Potsdam with its and seven paintings by Claude Monet, this show recalls castles and gardens there is now a brand new cultural the joint exhibition of the two artists in Paris in 1889. attraction where world class art is expecting visitors. Why should IFA attendees come to visit your museum? What about your current exhibitions? The spectacular reconstruction of the historic building in From Hopper to Rothko: America’s Road to Modern Art, its original dimensions and by using traditional techniques running from June 17 to October 3, 2017, focuses on for the sandstone façade is an amazing effort of Potsdam American art from the first half of the twentieth century city to recreate its lost city centre. Combined with the that is still relatively unknown in Europe. The three central outstanding artworks of the current exhibitions, this makes themes of the exhibition – landscapes, portraits, and a perfect short trip to Potsdam after a busy IFA show! IFA International • Monday 4 st September 2017 53 © Thomas Keller © Thomas Keller © Thomas Keller HOSPITALITY / RESTAURANTS / BARS WHERE TO GO IN Berlin CLUBS / EVENTS / SHOPPING / CULTURE Public Thoughts on Secret (and Not-So-Secret) Places Gérard Lefebvre (right) President & Founder, Cleverdis Publisher, IFA International WHERE TO GO IN Berlin Berlin After Dark Exploring the night in the city that never sleeps Stuart Braun Writer and journalist Preview Edition CLICK HERE Christian Taenzler VisitBerlin spokesman Jean-François Pieri (left) Executive Director, Cleverdis Managing Director, IFA International WHERE TO GO IN Berlin Berlin: 365/24 City Weekend Edition CLICK HERE Michael Müller Mayor of Berlin Dr Ortrud Westheider Director Museum WHERE TO GO IN Berlin Belonging in Berlin TOURISTS SAY OFTEN: “WE FEEL AT HOME IN BERLIN.” Day 1 Edition CLICK HERE WHERE TO GO IN Berlin Barberini Museum Rococo Casket for International Art Treasures Day 4 Edition CLICK HERE To read each interview in its entirety, click here In this review edition of IFA International, we recap some of the best ideas and places to go in the German capital, given to us during the show by some of those “in the know”. Stuart Braun, a Berlin-based Australian writer and journalist whose book City of Exiles describes Berlin’s special allure for foreign artists like the late David Bowie, told us how the city really switches on after dark. One of his favourite bars? “Ankerklause is a unique Kreuzberg kneipe (bar) located on the bridge that spans the Landwehr Canal. Marinethemed, with faux fish tanks and a terrace that edges across the water, this late-night Berlin staple caters to a diverse crowd who also like to dance around the 60s juke box.” Berlin’s Governing Mayor, Michael Müller, believes the once-divided German capital lures visitors because it makes them feel “like they belong”. He adds that IFA attendees have much to discover in Berlin. “The German capital lures with its cultural wealth, its museums, theatres, the historical memorials and memorial sites. But it is also the free and cosmopolitan atmosphere in our city that makes our guests feel so comfortable”, says Müller. “Tourists say often, ‘We feel at home in Berlin.’ That is a nice compliment because it says that you do not feel strange as a guest, but feel a strong sense of belonging.” The Mayor adds that everyone should be left to discover Berlin on their terms according to his or her own fate: “Berlin is made up of many cities and every resident swears by their own ‘Kiez’, or neighbourhood. In this respect, I feel particularly comfortable myself in Tempelhof. But as the city mayor I know no neighbourhoods, only my Berlin.” Meanwhile, Christian Taenzler, spokesman for visitBerlin, the city’s travel marketing agency, explains that Berlin offers roof terraces and beach bars in summer, Christmas markets and shopping in winter, and sightseeing and museums in between: “At any time of the day, every day of the year, there are events, concerts, exhibitions and theatre performances, entertainment and culture. This is why our Berlin 365/24 initiative is so exciting, with a programme 24 hours a day, 365 days a year. Whenever you come to Berlin, something is always happening.” Finally, Ortrud Wetheider, Director of the newly reconstructed Barberini Museum in Potsdam, has woken us up to this new attraction: “A new cultural institution is born in Potsdam with the opening of the Museum Barberini, hosted in the reconstructed Palais Barberini, built in 1771/1772 in Potsdam’s historic centre. Visitors will and three temporary exhibitions ranging from Twentieth Century American Art to works by Rodin and Monet. The temporary exhibitions are enriched by major loans from international museums and private collections.” www.ifa-international.org IFA International • Friday 15 th September 2017 31

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