Views
1 year ago

Review Edition - IFA International

  • Text
  • Berlin
  • Products
  • Oled
  • Display
  • Appliances
  • September
  • Devices
  • Consumer
  • Electronics
  • Consumers
  • Www.cleverdis.com

Trade Talk Spanish

Trade Talk Spanish market gets a boost from E-commerce Spain’s confidence index is up by nine points Worten, the leading white goods, consumer electronics and entertainment chain in Portugal, launched in Spain in 2009 with nine stores. Today it has over 30 stores there. IFA International asked Nuno Lima Natario, Head of Commercial, Worten, Spain, how business is going in that country The Spanish market in general is growing slightly and e-commerce is playing a highly significant role in this. Specifically, telco is still the fastest growing category but we are also seeing an increase in sales of household appliances. Something else that is very positive for our market is that Spanish consumer confidence is improving – the confidence index rose by nine points in the second quarter of this year. We are in line with the targets we had set with e-commerce registering strong growth at more than 200%. What challenges are ahead for the company? We have some big challenges ahead at Worten. Right now we are heavily committed to growing the company in Spain with major investment in omnichannel, a new brand image and a strategy that is linked to the opening of stores across the country. There are also fresh developments in the industry where new categories such as wearables, the Internet of Things and the demands of increasingly discerning consumers mean that retailers need to move forward quickly to continue to be leaders. What are you looking for at IFA this year? New products in the electronics market will be one of the main attractions but the situation in terms of immediate trends and yearend forecasts is also good. IFA also brings together the major lines of business, which is a fundamental and differential aspect for us because it gives us a global vision of the industry and all ranges. Direct contact with manufacturers and suppliers and networking are also crucial factors. Since I joined Worten I have We are heavily committed to growing the company in Spain attended the fair every year. IFA has become a key event for the sector worldwide and a benchmark for manufacturers and retailers. How do you prepare for the show, and what are the secrets for a successful IFA? The key thing is making the most of the time the fair lasts. The Worten Spain team that goes to IFA prepares beforehand in coordination with suppliers for this unique time in the year by identifying key opportunities based on the needs of our customers and the trends we see in the market. Nuno Lima Natario Worten Spain’s Nuno Lima Natario A Worten megastore WORTEN OFFERS THREE TYPES OF RETAIL OUTLET WORTEN is the leading white goods, consumer electronics and entertainment chain in Portugal – owned by Portuguese retail group Sonae. Its stores feature entertainment zones and product trial auditoriums, and the chain offers a wide selection of products, backed up by knowledgeable and qualified customer service. It particularly prides itself on the after-sales service offered. Worten is present in the main regions of Portugal with a network of two different types of store: superstores, with around 500 sq m of sales area located in Continente Modelo hypermarket shopping galleries, and megastores with around 2,000 sq m and located in the main shopping centres in the country. Worten also operates the websites worten.pt and worten. es, where customers can buy thousands of articles online. In addition to e-commerce the company is also focusing on international expansion, which began with the opening of nine stores in Spain in April 2009. This number has now risen to over 30 stores, including outlets in the Canary Islands, but “with the same brand values in both Portugal and Spain: flair, innovation and strong interaction with customers, offering them the best products and services at the lowest prices on the market”. 18

News Ingram Micro Mobility Brings Solutions Global distribution giant gets mobile to market The biggest distributor of IT technology worldwide, Ingram Micro Mobility delivers distribution solutions across the full spectrum of the mobility device lifecycle. With 46 billion dollars in revenue in 2014, and operations in 160 countries in collaboration with 1,700 suppliers, Ingram keeps the latest mobile products and solutions moving to market fast. Ingram Micro Mobility's portfolio of device lifecycle services is designed to provide manufactures, carriers and retailers with lower transportation costs, extended market reach and complete visibility. For manufacturers who have a strong global brand but little experience launching a new device in particular markets, Ingram steps in as a market partner who can manage procurement of the devices, and plan inventory management and certification to meet the most aggressive market launch date. As an ever-increasing number of devices are becoming wirelessly enabled, removing boundaries to accessibility and allowing users to find new ways to apply mobile technology in all areas of the users’ lives, Ingram Micro Mobility allows manufacturers to reach potential customers in an ever-increasing ways. Backed by Ingram Micro’s 30 plus years in IT distribution, Ingram Micro Mobility has the channel relationships that manufacturers need to reach untapped sales channels - it also boasts the portfolio of products that consumers demand. As part of its diversified IT and mobile distribution strategy, in August Ingram Micro added Microsoft Advisor to its Microsoft Cloud Solution Provider service plan in around 40 countries. The addition of Advisor enables channel partners to take the Microsoft Office 365 Advisor subscription and seamlessly convert it to the equivalent CSP subscription. “Together with Microsoft, Ingram Micro pursued the goal of increasing the sales of Microsoft cloud solutions,” said Nimesh Dave, Executive Vice President Process & Cloud Computing of Ingram Micro. The new offering enables channel partners to maintain complete control of the pricing, billing and support for Office 365. Nimesh Dave Executive Vice President, Global Business Process & Cloud Computing, Ingram Micro www.ifa-international.org IFA International • Monday 21 st September 2015 19

IFA International