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Review Edition - IFA International

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News EDITORIAL Richard

News EDITORIAL Richard Barnes Editor-In-Chief The Positive Show Attitude IFA 2015 had its share of surprises. Trade visitors and journalists to IFA 2015 were pleasantly surprised to find a major reshuffle of exhibitors – as different technologies and brands evolve. It’s been one of the biggest shake-ups of recent times at a show where staple exhibitors had held their traditional territories at the show for years and this has helped make the show even more efficient than before for professionals. New exhibition areas for LG, Sony, Lenovo and Vestel were among the biggest changes, along with the arrival of Whirlpool on an impressive floor space. Vestel, particularly benefited from this to confirm their position as a major manufacturer, with a strong will to reach out to the world, as they have proven through their highly coloured presentation areas and interesting devices and solutions. The second positive move has come from the new devices on show that thrilled and inspired visitors. This year had more innovations than one could imagine possible, especially when it came to connectivity and new “solutions” to old issues! Brilliant displays – OLED now from several manufacturers with inky blacks, stunning colours and design features – with amazing possibilities for the future, and new breed UHD TVs with vastly improved colour gamut. And mind-blowing audio as Hi-Fi really again becomes Hi-Fi. The third positive evolution came for manufacturers, who were taken aback at the “mobs” of international high level buyers they had to deal with … and what a great problem to have! IFA 2015: IFA Generates the Buzz IFA boosts demand for consumer electronics devices and home appliances – majority of trade visitors came from abroad One of the most successful IFA shows in the history of the event has come to a close with an unexpectedly large increase in trade visitors. Overall, the total number of visitors rose to 245,000. 1,645 exhibitors displayed their new products to the markets around the world. The majority of trade visitors came from abroad. Among retailers and exhibitors at IFA expectations for end-ofyear business were given a strong boost. Never before had the industry displayed so many new product categories and were so many products shown to the public for the first time. With orders placed amounting to around 4.35 billion euros IFA once again confirmed its standing as the world’s leading trade fair for the industry and retail trade before the peak annual sales period in the run-up to Christmas. “Innovation is key to growth and innovative products have been the driving force of IFA for over 90 years. As a result, IFA’s contribution to positive developments in the various sectors has been huge. It is an outstanding platform for conducting successful business. Dr Christian Göke CEO of Messe Berlin IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée – 13006 Marseille, France • Tel: + 33 442 77 46 00 •Fax: + 33 442 77 46 01 • SARL capitalised at e155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • During IFA: Press Center – Hall 6.3 – Room 411• Tel: +49 (0)30 3038 81429 • Fax: +49 (0)30 3038 81428 • info@ifa-international.org • www.ifa-international.org • Publisher: Gérard Lefebvre • Publishing Director: Jean-Guy Bienfait • Managing Director: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-Chief: Richard Barnes • Editorial Coordination: Mona Mahjoub • Editorial team: Stuart Braun, Andy Fry, Julian Newby, Richard Siddle, Bob Snyder • Photos: David Nivière • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Vinrich • Webmaster: Benjamin Ras • With the participation of: Monia Tazamoucht, Julia Thielemann • To contact them : first name.last name@ifa-international.org • Cover: © IFA Berlin © CLEVERDIS 2015 - Registration of Copyright September 2015 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. www.ifa-international.org IFA International • Monday 21 st September 2015 5

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