REVIEW EDITION Hall 21 B / 102 Friday 16 th September 2016 Hall 3.1 / 109 Hall 6.2 / 204 CONTENTS 03 > NEWS 16 > IFA+ SUMMIT 17 > TRADE TALK 20 > EXCLUSIVE INTERVIEWS 22 > STAND OUT STANDS 28 > PRODUCT SPOTLIGHTS 33 > WHERE TO GO IN BERLIN More Global Than Ever IFA 2016 keeps its promise of beating records in international attendance NEWS Dinesh Kithany Senior Principal Analyst, Home Appliances and CE, IHS Technology ...this access to information does create the potential for connected devices to become cheaper than traditional devices. Read page 9. THOUGHT LEADERS Fabien Roth General Manager - Advanced Infotainment Marketing, Panasonic Automotive and Industrial Systems Europe GmbH In level four or five of autonomous driving, the car is able to drive by itself, and this is going to open a new paradigm. Read page 18 Winkin Liao Spokesperson, Gome Holdings Group Read our exclusive interview page 17 Again more than €4bn in orders, a rise of 13% in exhibitors on 5% more floor space, and a hike in international trade visitors and media all further underline IFA’s leading role on the global scene in revealing the latest trends in consumer electronics, home appliances and telco products. “IFA was able to once again build on its position as the world’s most leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless,” stated Hans-Joachim Kamp, Chairman of the Supervisory Board at gfu Consumer & Home Electronics GmbH, organisers of IFA, adding, A UNIQUE PLATFORM FOR PROMOTING POSITIVE BUSINESS PERFORMANCE “IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world.” This is underlined by the increased attendance of key buyers from around the world, like Gome Holdings Group, China’s biggest retailer, who is using IFA to “find the right products to introduce to their consumers back home ». Gome is also IFA’s Asian strategic partner in the framework of the CE China event. STAND-OUT STANDS Dr Reinhard Zinkann Joint Managing Partner, Miele It is very important to put at least once a year, the focus on domestic appliances. Read page 19 In this review edition we take you on a tour of the show to discover the most innovative and interesting stands in terms of concept, layout, design and – of course – devices on show! - From page 22.