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Week-end Edition - Day 2 & 3 - IFA International

  • Text
  • Products
  • Appliances
  • Berlin
  • Washing
  • Consumer
  • Vacuum
  • September
  • Electronics
  • Cleaners
  • Loewe

Week-end Edition - Day 2 & 3 - IFA

WEEKEND EDITION Hall 3.1 / 103 Hall 3.2 / 201 Hall 21B / 104 Saturday 6 th & Sunday 7 th Sept. 2014 CONTENTS Retail Business Reloaded IFA 2014 introduces new brands, concepts and ideas in an industry hungry for innovation Jens-Christoph Bidlingmaier Chairman, Bauknecht Hausgeräte GmbH Germanics See exclusive interview page 18 The retail sector is very different today to how it was yesterday, and tomorrow it won’t look anything like it does today. Feedback from key retailers at IFA demonstrates not only that sales channels are evolving and combining in ways never anticipated, but the way new products are demonstrated in retail stores is going through an extraordinary transformation. Indeed, concepts such as the smart home and wearables can’t be demonstrated in a “classic” retail environment. In this issue, Klaus-Peter Voigt, CPO Media-Saturn- Holding GmbH underlines the importance of customers being able to try out equipment and interact with a trained sales team. (…) the broadening of the smart product mix has brought new players to the fore IFA is also a place of spectacular brand launches, such as the comeback of Technics, while the broadening of the smart product mix has brought new players to the fore at IFA. An example this year is the arrival at IFA for the first time of the Whirlpool group, present under the banner of its local Bauknecht brand. Company chairman Jens- Christoph Bidlingmaier (pictured left) explains the challenges facing his team over the next year. Page 18 Clean Lifestyle Talk about companies making a clean sweep! There have never been so many ways to clean one’s home, dishes or laundry, as appliance manufacturers find clever solutions to consumers’ every day needs, all while taking into account new rules and regulations as well as growing energy and water concerns. Learn the latest trends in our special section, from page 23 05 > NEWS 14 > KEYNOTES PROGRAM 15 > TRADE TALK 17 > PRESS CORNER 18 > EXCLUSIVE INTERVIEWS 23 > CLEAN LIFESTYLE 40 > DESIGN PAGE 41 > SPOTLIGHT ON GERMAN SPEAKING COUNTRIES 44 > STAND OF THE DAY 45 > WHERE TO GO IN BERLIN TRADE TALK After all, IFA is one of our most important trade fairs in terms of orders.." See page 15 THOUGHT LEADERS Roland Hagenbucher Managing Director, Siemens- Electrogeräte GmbH Hot-air ovens, steam ovens and dishwashers in the iQ700 series of builtin appliances can be controlled via a smartphone or tablet. See page 21 Mark Hüsges CEO & Managing Partner, Loewe Klaus-Peter Voigt Chief Procurement Officer, Media-Saturn- Holding GmbH Loewe is part of the industrial heritage of Germany. It has always created wonderful products and it will continue to do so in the future. See page 43

IFA International