Don’t miss any of the excitement of previous editions! Click to download... PREVIEW EDITION DAY 1 EDITION
WEEKEND EDITION Hall 21 B / 102 Saturday 3 rd & Sunday 4 th September 2016 Hall 3.1 / 109 Hall 6.2 / 204 CONTENTS 03 > NEWS 24 > IFA+ SUMMIT 27 > TRADE TALK 27 > PRESS CORNER 28 > EXCLUSIVE INTERVIEWS 33 > CLEAN LIFESTYLE 46 > BATHROOM LIFESTYLE 50 > SPOTLIGHT ON GERMAN SPEAKING COUNTRIES 52 > WHERE TO GO IN BERLIN 55 > STAND OF THE DAY Building a Brighter Future IFA 2016: where business and politics meet to pave the way for tomorrow’s society TRADE TALK THOUGHT LEADERS Hakan Bulgurlu CEO Arçelik Hans Carpels President, Euronics International Euronics is actively focusing on innovation, smart home and health being prime categories of the future. See page 27 IFA offers us the perfect opportunity to grow our business together with our trade partners and to understand the needs of our consumers. See page 15 Mark Papermaster CTO of AMD Read exclusive interview, page 28 As pointed out by Messe Berlin CEO Dr Christian Göke, IFA is much more than an innovations trade show. Its inspiration goes far beyond day-to-day operations to set the course for business and trends that will shape the future. Exploring the digital society is the theme for reports and discussions throughout the show, and the opening speech at the IFA+ Summit by Axelle Lemaire – French Minister of State for Digital Affairs – is a perfect example of this (see interview, page 24). Meanwhile IFA keynoter, Mark Papermaster (pictured left) – CTO of AMD explains the extraordinary possibilities becoming apparent with virtual reality and how this will probably drive significant commercial disruption. POLITICS AND BUSINESS LEVERAGE IFA AS A PLATFORM TO UNDERLINE THE ABSOLUTE NECESSITY TO INVEST AND GROW THE TECHNOLOGY SECTOR The IFA opening gala was another example of how politics and business leverage IFA as a platform to underline the absolute necessity to invest and grow the technology sector, as we explain further in our editorial on page 3. CLEAN LIFESTYLE Axelle Lemaire French Minister of State for Digital Affairs Our start-ups now enjoy unfettered access to one of the world’s most thriving markets. See page 24 The extraordinary evolution of connected appliances will dominate the major domestic appliances agenda for the next few years. The connected home has quickly gone from a concept to reality, and all the technologies required to make it possible are now available. In our weekend special feature on “Clean Lifestyle” (from page 33), we take a closer look at the “not to be missed” products on show at IFA and hear about how connectivity will revolutionise the sector.
Region SPOTLIGHT ON GERMAN SPEAKING
© Thomas Keller HOSPITALITY / REST
HALL PLAN SHUTTLES Hall 3.1 - Stand
Hall 2.1 - Stand 201 Hall 9 - Stand