10 months ago

Week-end Edition - Day 2 & 3 - IFA International

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  • September
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BATHROOM LIFESTYLE BATHROOM PRODUCT SPOTLIGHT BEURER FACIAL CARE RANGE Beurer is extending its existing beauty range with the addition of three new facial care products; the microdermabrasion device FC 100 and the facial cleansing brushes FC 95 and FC 45. Microdermabrasion devices are commonly used in beauty salons but the FC 100 delivers professional facial peeling for safe and easy use at home. The FC 95 Pureo Deep Cleansing is a gentle means of giving skin a thorough clean while the FC 45 is perfect for daily cleansing. » HALL 4.1 STAND 205 UNIQUE SELLING POINTS 1 Professional Quality The FC 100 brings salon quality microdermabrasion to the bathroom 2 Functionality Four different brush attachments are provided for normal and sensitive skin, for deep-cleansing exfoliation and for deep-pore cleansing. 3 User-Friendly The FC 95 and the FC 45 are water-resistant for use in the shower or bath PANASONIC SHAVERS AND TRIMMERS Panasonic ES-RT series shavers feature a 3-blade cutting system for a close, quick shave. They also feature a 45˚ Trimmer Blade that cuts closely and accurately. The ES-RT47 also features a comb attachment that combines with the slide-up trimmer - perfect for achieving specific stubble lengths or pre-shaving a long beard. Alongside the shavers are the ER-GB80, 70 and 60 trimmers. These are designed with wide blades for heavy usage and narrow blades for absolute precision. There is also a clip-on comb attachment. » HALL 5.2 / STAND 101 Panasonic Shaver ES-RT37 UNIQUE SELLING POINTS 1 Easy Handling Easy-grip design provides greater control of the shaver. 2 Good Hygiene The ES-RT 87 shaver has a fully automatic, compact cleaning station. 3 Versatility For body grooming, the ER-GB80 trimmer has a rounded comb attachment which protects skin for gentle treatment of sensitive areas. PHILIPS SONICARE PORTFOLIO Philips additions to its Sonicare portfolio at IFA include: the newly launched Pink editions, the new Philips Sonicare for Kids and a Brush Busters app. The Philips Sonicare DiamondClean Pink delivers the company’s sonic technology in a beautiful design, while the Philips Sonicare AirFloss Pink is an easy, effective way to clean in-between teeth that uses microburst technology. » HALL 22 / STAND 101 UNIQUE SELLING POINTS 1 Tailored Products The Sonicare AirFloss pink makeover is to encourage people to make interdental cleaning a regular part of their daily oral healthcare routine. 2 High Performance Sonicare for Kids removes up to 75% more plaque in hard-to-reach areas than a children’s manual toothbrush. 3 Technology Brush Busters is a free app, available on iOS, which helps parents keep track of their children’s oral hygiene habits. Philips Sonicare for Kids REMINGTON D5219 YOUR STYLE DRYER KIT Professional hair drying can be achieved at home with the D5219 Your Style Dryer Kit, which has three interchangeable attachments. The integrated ion generator reduces static charge while giving hair more shine. The dryer features an 11 mm Concentrator, a Diffuser for curly hair and a Root Boost for more volume. » HALL 3.1 / STAND 104 Remington_Your Style_Ionen Haartrockner D5219 UNIQUE SELLING POINTS 1 Durability The powerful 2300 watt motor ensures a long service life. 2 Superior Performance The Ion generator provides 90% more ions for frizz-free shine. 3 Additional Functionality Remington offers two attachments purchased separately: The 9 mm Concentrator, which creates a smooth look on long, thick hair and the Spin Curl Attachment for loose, beach-style waves. IFA International • Saturday 6 th & Sunday 7 th September 2014 39

IFA International